ecovehicle for people with limited mobility preliminary results nichaya (nan) suntornpithug william...
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EcoVehicle for People with Limited Mobility
Preliminary Results
Nichaya (Nan) Suntornpithug
William (Bill) Todorovic
School of Business & Management Sciences (SBMS)
March 4, 2005
• What is Marketing?– Activities leading to sales
Profits/satisfy consumers’ needs
• 4 P’s : Marketing Mix– Product, Price, Place, Promotions
• Marketing Research
Interview
• Identify needs of individuals with limited mobility
• Develop a set of detailed design guidelines and technical requirements to assist in future development and evaluation of Ecovehicle.
Mobility
• “Mobility is movement that involves changing the position of oneself or an object. A person with a mobility impairment may have difficulty with walking, standing, lifting, climbing stairs, carrying, balancing, or having the stamina and endurance to do these kinds of activities. A person with a mobility impairment may use devices such as a wheelchair, crutches, cane, walker, scooter, or standing aid. People with mobility limitations may also need modified transportation (such as an adapted van) or home accessibility features (such as ramps, modified kitchen or bathroom).”
• http://www.infouse.com/atdata/glossary.html
Gender
Male, 23, 59%
Female, 16, 41%
Age
18
000
31
23
63
16
5
0 2 4 6 8 10
Under 1818-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-79
80+
Marital Status
Single, 14, 37%
Engaged, 1, 3%
Married, 20, 52%
Separated, 3, 8%
Number of Children
029%
18%2
11%
334%
>418%
Annual Household Income
<$15,00029%
$15,000-$29,000
8%
$30,000-$44,999
11%
$45,000-59,00034%
>=$60,00018%
Types of Limited Mobility
Type of Limited Mobility
Walking44%
Standing3%
Lifting11%Others
3%
Walking&Standing&Lifting17%
Walking&Standing19%
Walking&Lifting3%
Type of Devices
WheelChair29%
Crutches10%
Cane24%
Walker17%
Scooter10%
Standing Aids10%
When to Use?
• short distance• shopping (grocery)• around the house• Get mail at the driveway• “travel back and forth from
townhouse to the nursing home where activities take place (retirement community)”
• recreation• visit friends (live in small town)• “not sure since used to a large car
and doesn’t know if could switch to smaller type of vehicle for road”
Features
26 31 35 18 18
Safety ComfortInde
pendent
Ease of Use Storage
SpaceOthers
Ease of UseEasy to get in/out– No high steps– Adjustable/swivel /extended seats (loading & unloading)********– Electric switch that move the seat from an L shape to an \ shape– Automatic door opening from the bottom and rise up over the head– Be able to drive into the vehicle– Knob and levers made large enough for crippled handsEasy enough to steer & operate with feet or hands (or both)– Better turning radius/ large steering radius– adjustable gas, break, pedals– Curb sensors– Have accessories on steering wheel (gas, break, heat,..)– Electric screen that is touch sensor for car functions (heater, gages, radio,..)– Screen have option of sound on and off telling the speed & hooked to GPS– Voice activated controls for radio, a/c, heat, wipers, lights (engine)– Simple features. “New technologies are sometimes intimidating.”– Large and clear labels of featuresOthers– Lighter tires and hydraulic car jack to help with changing a tire– Everything within easy reach– Easy to charge on 110 outlet– Stats easily– Easy to set up, maintain, clean/wash– Drive like a car– Sufficient inside light (operator controlled interior light)
Comfort• Large door• roomy space so it’s easy to climb in and out• Big leg room • added feature for leg rest• make it a 2 passenger and give more room for the driver• remote starter and keyless entry• tinted glass for sensitive eyes• more neck support for the passengers• nice interior, lots of options like CD, leather, sun roof.• padded seats• heated seats that give good support to back• low back cushion• seat with comfortable arm rest• button or lever for use by driver when tired of listening to
complaints of aces & pain etc. from passengers.• higher off ground• roll in & stay on wheelchair
Improved safety• same features as other vehicles (seat belts,
airbags, side protection)• better materials to prevent breaker• available throughout rain and some other adverse
weather conditions.• Non skid entry step • built in radio tuned to 911 for emergency with GPS• roll bars• stay awake system• crash safe• interior lighting & exterior lighting• attracts attention when something wrong• clear vision @ night; helped vision’ illuminating
road ahead/reduced glare• not many gadget that will distract the drivers
Storage
• big enough for small scooter, walker, canes, etc.
• storage area for first aid kit-place for fire exit
• seatbelt cutter & glass breaker stored somewhere in front seat area accessible to both front seat passengers
Independence
• be able to walk further distances
• be able to access trunk from front seat (inside) to store walkers, purse, package, etc. rather than clinging to car to get to from seat after storing items in trunk from outside
Others
• Speed– faster motor/speed
• Appearance– Look nice – Colour options, extra features– looks normal, doesn’t make the
person feel special (different)
• Fuel economy
Timeline
March 4, Preliminary results
April 6, Raw Data
April 13, Preliminary Results