economy queralt fuent… · source: make fashion circular, ellen macarthur foundation 85%...
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@circulareconomy@aqueraltf
Designing Solutions For the Circular Economy
3rd June 2020
Anna Queralt Fuentes
The Linear Economy
Take > Make > Waste
Source: Make Fashion Circular, Ellen MacArthur Foundation
85%Landfilled, incinerated,
leak into natural systems or lost during production
Linear Material Flows: Fibres
Our Mission is to Accelerate the Transition Towards the Circular Economy
Regenerate Natural systems
Design Out Waste and Pollution
Keep Products and Materials in
Use
The Three Principles of a Circular Economy
Everything Around Us Has Been Designed By
Someone.
Important Decisions Are Made During the
Design Stage
Once Designed, it’s Hard to Reverse:
“We can’t unscramble an omelette” Alysia Garmulewicz
The Power of Designers
Zoom in to the User’s Needs
Zoom Out to the System
Redesigning Packaging For E-Commerce
Design Strategies
Circular Economy Vision & Principles
* For illustration purposes. Not exhaustive
Designing For the Circular Economy
Regenerate Natural Systems
Design Out Waste and Pollution
Keep Products and Materials in
Use
MODULARITY
PRODUCT AS A SERVICE
MATERIAL CHOICES
PRODUCT LIFE EXTENSION
Kamonnart OngwandeeEMF Circular Economy Pioneer
and Founder of More Loop
Source: moreloop’s website (link)
Brayan PabonIndustrial Designer and
Founder of Circular Design Challenge
Let’s Get Started
Circular Design Strategies Workshop
Source: Circular Design Guide (link)
Stay in Touch & Be Part of it!
#CircularDesigners on Instagram
Circular Design Guide LinkedIn group
Register your Interest
Thank You
Bonus TrackA few more insights and case studies of circular design products, services and systems
The Butterfly Diagram
Source: EMF: Towards a Circular Economy: Business Rationale for an Accelerated Transition (link)
Profit Opportunities
Improved Customer
Interaction and Loyalty
Reduced Volatility and
Greater Security of Supply
New Demand for Business
Services
What Are the Opportunities for Companies?
Source: Mediated-Matter, Media MiT (link)
Neri OxmanFounder of Mediated Matter
Research Group at MiT
Jonna BreitenhuberIndustrial Designer and
founder of SOAPBOTTLE
Rethinking the Packaging Function
Source: FastCo (link)
Dis- and Re- Assemblable, Upgradable and Adaptable Mobile Phone
Reusing Cut-Off to Design Long Lasting and Insulated Winter Jackets
Materials Journey Mapping
Source: Circular Design Guide (link)
Smart Material Choices Workshop
Source: Circular Design Guide (link)