economic development …a changing environment smaller budgets funding uncertainty shrinking staffs...
TRANSCRIPT
Economic Development …a Changing EnvironmentSmaller budgets
Funding uncertainty
Shrinking staffs
Steady Workload
Data Driven Decisions
Utilize data to make more informed decisions
What is GIS?Combining maps with data to visualize and analyze
Geographic Information Systems• Tools to help entrepreneurs visualize their market• Tools that the “Big Boys” already use
Uses of GIS• Map customers• Build a Profile (demographics/lifestyles)• Find additional customers that match profile• Determine competitor locations• Market analysis• Identify growth segments
DESIGNgeographi
c solutions
DESIGNgeographi
c solutions
EXPLOREgeographi
c data
EXPLOREgeographi
c data ANALYZEgeographi
c informatio
n
ANALYZEgeographi
c informatio
n
VISUALIZE
geographic results
VISUALIZE
geographic results
ACT on geographi
c knowledg
e
ACT on geographi
c knowledg
e
ASKgeographi
c questions
ASKgeographi
c questions
Geographic Methods - Spatial Thinking
CommercialCommercial
GovernmentGovernmentReal EstateReal Estate
Who’s Using GIS?
CommercialCommercial
GovernmentGovernmentReal EstateReal Estate
Bridging Disciplines Economic DevelopmentEconomic Development
Data Sources and Assessment Tools
•Attract and retain businesses.
•Find opportunities to build and grow existing businesses
•Better visualize where your customers are (or are not) located
•Compare your community with neighboring cities
•Help businesses target their marketing efforts
•Create attractive, substantive prepackaged reports
Data and Assessment Tools
Web-based, on-demand GIS market analysis tool
Data, mapping, imagery, and interactive features
Data and Assessment Tools
Web-based, on-demand GIS market analysis tool
Data, mapping, imagery, and interactive features
Market and Demographic Profiles
•Population•Households•Hosing Units•Household Income•Home Value•Per Capita Income•Age•Sex•Population by Race/ Ethnicity•Market Potential•Business Locations•Socioeconomic Profiling•Employment Status•Labor Force
Leakage/ Surplus Factor by Industry Group
Analyze- Leakages and SurplusesRetail Marketplace Profiles
Key to understanding the needs of a community
Not Enough Supply (Leakage):Not Enough Supply (Leakage):
Too Much Supply (Surplus):Too Much Supply (Surplus):
Economic GardeningAn Entrepreneurial Approach to Economic Development
Entrepreneurs Driving Economies
Entrepreneurs Driving Economies
Healthy CommunitiesHealthy Communities
Information BasedInformation Based
Physical, Quality of Life, and Intellectual Infrastructure
Physical, Quality of Life, and Intellectual Infrastructure
ConnectionsConnections
Community DevelopmentCommunity
Development
Adaptation through Innovation
Adaptation through Innovation
Data Driven Decisions
Connecting the Dots between Government, Commercial,
Real Estate and Utilities
Data Sources and Assessment Tools
Economic Gardening
How GIS can help entrepreneurial and economic development
Running a Successful 1 or 2 Person Economic Development Program
Tina Sumner Community and Economic Development Director, City of
Clovis
Dwayne Dalman Senior Economic Development Manager, City of El Cerrito