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CONFEDERATION OF AUSTRALIAN MOTOR SPORT ECONOMIC CONTRIBUTION OF THE AUSTRALIAN MOTOR SPORT INDUSTRY

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C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y

2 C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

A B O U T C A M SThe Confederation of Australian Motor Sport (CAMS) is the governing body of motor sport in Australia.

CAMS is a not-for-profit member-based organisation focused on the administration, development, promotion and regulation of motor sport across Australia.

CAMS has a proud history and has been the custodian of motor sport in Australia since 1953. The organisation is the Australian delegated national sporting authority by the Fédération Internationale de l’Automobile (FIA), the governing body for world motor sport and the federation of the world’s leading motoring organisations.

CAMS is also the recognised National Sporting Organisation for motor sport by the Commonwealth Government via the Australian Sports Commission (ASC).

CAMS delegates authority for drag racing and karting to the Australian National Drag Racing Association (ANDRA) and Karting Australia.

A number of other sanctioning bodies are also active in the industry.

This study, by multinational professional services firm Ernst & Young, highlights the importance of the motor sport industry to Australia, by estimating the economic contribution, value add and employment of the industry in 2013. This study also estimates other key measures, such as the number of participants, clubs and venues across Australia.

This study relies on extensive primary market research (i.e. over 4,300 surveys completed by participants, clubs and category managers), existing primary data sources (e.g. financial statements and database extracts from governing bodies) and consultation with over 40 industry representatives across all elements of the industry.

Note – This study is based on four wheeled motor racing in Australia and does not include motor cycle racing.

T H I S S T U D Y

1 7 , 4 1 9 L I C E N C E D V O L U N T E E R O F F I C I A L S I N A U S T R A L I A A R E R E S P O N S I B L E F O R R U N N I N G T H E M A J O R I T Y O F M O T O R S P O R T E V E N T S

3C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

M O T O R S P O R T M A T T E R S

• Volunteers The 17,419 licenced volunteer officials in Australia are responsible for running the majority of motor sport events held each year

• Culture Motor sport is the fourth most watched sport in Australia and 80% of people surveyed said ‘being with family and friends’ is an important reason why they are involved

• Regional 30% of participants live in regional areas and 85% of motor sport venues are available to those in regional areas

M O T O R S P O R T I S T H E F O U R T H M O S T W A T C H E D S P O R T I N A U S T R A L I A

4 C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

• Competitors On average, motor sport competitors spend between $12,000 and $15,000 a year on motor sport activities and $60,000 on motor sport vehicle purchases and initial modifications

• Venues The majority of competitors would take part in motor sport more often if tracks and venues were improved

• Government As the National Sporting Organisation for motor sport, CAMS receives $339,800 of Australian Sports Commission investment allocation for 2014-15

M O T O R S P O R T M A T T E R S C O N T .

A C C O R D I N G T O P A R T I C I P A N T S , M O R E T I M E A N D M O N E Y W O U L D B E S P E N T O N M O T O R S P O R T I F T R A C K S A N D V E N U E S W E R E I M P R O V E D

5C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

E C O N O M I C S I N M O T O R S P O R T A T A G L A N C E

2.7 BILLIOND I R E C T I N D U S T R Y O U T P U T

C A R C L U B S T R A C K S & V E N U E S E V E N T S & P R O F E S S I O N A L T E A M S A U T O - R E L A T E D I N D U S T R I E S G O V E R N I N G B O D I E S

1.2 BILLIOND I R E C T V A L U E A D D E D

1 6 , 3 0 0 D I R E C T J O B S

M O R E T H A N1 5 0 , 0 0 0P E O P L E P A R T I C I P A T E

A U S T R A L I A N M O T O R S P O R T D I R E C T L Y G E N E R A T E D

6 C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

Over 150,000 people participate in motor sport1 across Australia, through competing, officiating or participating in car club activities. The motor sport industry is made up of the following interrelated components:

• Competitors2

• Officials

• Other participants (non-competing car club members)

• Governing bodies

Motor sport incorporates a range of disciplines, including:

• Circuit (including Superkart and Historics)

• Speed (e.g. sprints) and non-speed (e.g. autotest)

• Rally

M O T O R S P O R T I N A U S T R A L I A

1Motor sport is any discipline of motor car competition or car enthusiast activity, including any activities or involvement in any discipline of 4-wheeled motor sport

2A competition is an event in which an automobile takes part and which has a competitive nature or is given a competitive nature by the publication of results.

• Car clubs

• Tracks and venues

• Events and professional teams

• Auto-related industries

• Off-road

• Drag racing

• Go-karting

• Speedway

O V E R 1 5 0 , 0 0 0 P E O P L E P A R T I C I P A T E I N M O T O R S P O R T A C R O S S A U S T R A L I A

7C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C L U B S

TM

INCLUDING HEAD OFFICECAMS COMMISSIONS,

RALLY AUSTRALIA & OTHER ASSOCIATIONS

G O V E R N M E N TO T H E R I N D U S T R I E S

( E G U T I L I T I E S , I N S U R A N C E , F I N A N C I A L S E R V I C E S )

A U T O - R E L A T E DI N D U S T R I E S

( M A N U F A C T U R I N G )

L I C E N S E F E E S

G R A N T S

A F F I L I A T I O N & E V E N T F E E S

L I C E N S I N G & M E M B E R S H I P F E E S

V E N U EH I R E

G O V E R N I N G B O D I E S

P A R T I C I P A N T , V E N U E S A N D P E A K B O D I E S

M A J O R E V E N T S( e g V 8 S U P E R C A R S

& F 1 G P )

P A R T I C I P A N T S

T O U R I S M I N D U S T R Y

S P O N S O R SS P E C T A T O R S T E A M S

T I C K E T SF & BM E R C H A N D I S E S P O N S O R S H I P

V E N U E S

S U P P O R T I N D U S T R I E S

A F F I L I A T I O N F E E S & E V E N T F E E S

E V E N T ( P R O F E S S I O N A L A N D S E M I P R O F E S S I O N A L )

A U S T R A L I A N M O T O R S P O R T I N D U S T R Y

8

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

S U M M A R Y R E S U L T S

2.7 billion

1.2 billion

16,300

2013A U S T R A L I A N M O T O R S P O R T I N D U S T R Y 3 O U T P U T , V A L U E A D D A N D E M P L O Y M E N T

D I R E C T I N D U S T R YO U T P U T

D I R E C T V A L U E A D D E D

D I R E C T J O B S3 While many studies have applied multipliers to industry expenditure to capture the flow on or ‘indirect’ contribution of

industries, we note that in our experience, the Department of Treasury and Finance regards the application of multipliers for this purpose to be dubious. Generally, when comparing the contribution of industries, it is standard practice (by statistical agencies such as the ABS) to focus solely on direct industry value add (i.e. without multipliers). An analysis of the indirect contribution of the motor sport industry is provided in Section 7.

9C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

20%MEASURE DIRECT % OF AUST

OUTPUT $534MVALUE ADD $232MJOBS 3251

Q U E E N S L A N D

MEASURE DIRECT % OF AUST

OUTPUT $693MVALUE ADD $301MJOBS 4221

N E W S O U T H W A L E S

26%

MEASURE DIRECT % OF AUST

OUTPUT $24MVALUE ADD $11MJOBS 149

A C T

1%

MEASURE DIRECT % OF AUST

OUTPUT $691MVALUE ADD $300MJOBS 4209

V I C T O R I A

26%

MEASURE DIRECT % OF AUST

OUTPUT $247MVALUE ADD $107MJOBS 1505

S O U T H A U S T R A L I A

9%

MEASURE DIRECT % OF AUST

OUTPUT $268MVALUE ADD $116MJOBS 1630

W E S T E R N A U S T R A L I A

10%

3%MEASURE DIRECT % OF AUST

OUTPUT $78MVALUE ADD $34MJOBS 478

N O R T H E R N T E R R I T O R Y

MEASURE DIRECT % OF AUST

OUTPUT $98MVALUE ADD $42MJOBS 595

T A S M A N I A

4%

10

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

P A R T I C I P A T I O N

55,339

3,619

17,419

76,775

150,000 P E O P L E W H O C O M P E T E O N L Y

P A R T I C I P A T E I N M O T O R S P O R T A C R O S S A U S T R A L I A

P E O P L E W H O C O M P E T E & O F F I C I A T E

P E O P L E W H O O F F I C I A T E O N L Y

O T H E R C L U B M E M B E R S

11C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

MEASURE COUNT % OF AUSTCOMPETE ONLY 912 1 .6%COMPETE & OFFICIATE 98 2.7%OFFICIATE ONLY 473 2.7% OTHER CLUB MEMBERS 144 0.2%

N O R T H E R N T E R R I T O R Y1,627 1%

MEASURE COUNT % OF AUSTCOMPETE ONLY 9 ,138 16.5%COMPETE & OFFICIATE 573 15.8%OFFICIATE ONLY 2,751 15.8% OTHER CLUB MEMBERS 17 ,897 23.3%

Q U E E N S L A N D30,359 20%

MEASURE COUNT % OF AUSTCOMPETE ONLY 15,912 28.8%COMPETE & OFFICIATE 780 21.6%OFFICIATE ONLY 3 ,750 21.5% OTHER CLUB MEMBERS 24,103 31.4%

N E W S O U T H W A L E S44,545 29%

MEASURE COUNT % OF AUSTCOMPETE ONLY 930 1 .7%COMPETE & OFFICIATE 43 1 .2%OFFICIATE ONLY 213 1 .2% OTHER CLUB MEMBERS 322 0.4%

A C T1,508 1%

MEASURE COUNT % OF AUSTCOMPETE ONLY 14,079 25.4%COMPETE & OFFICIATE 915 25.3%OFFICIATE ONLY 4 ,402 25.3% OTHER CLUB MEMBERS 15,268 19.9%

V I C T O R I A34,664 23%MEASURE COUNT % OF AUST

COMPETE ONLY 2,147 3.9%COMPETE & OFFICIATE 213 5.9%OFFICIATE ONLY 1 ,025 5.9% OTHER CLUB MEMBERS 3 ,311 4.3%

T A S M A N I A6,696 4%

MEASURE COUNT % OF AUSTCOMPETE ONLY 4 ,581 8.3%COMPETE & OFFICIATE 540 14.9%OFFICIATE ONLY 2,596 14.9% OTHER CLUB MEMBERS 8 ,802 11 .5%

S O U T H A U S T R A L I A16,519 11%

MEASURE COUNT % OF AUSTCOMPETE ONLY 7 ,640 13.8%COMPETE & OFFICIATE 457 12.6%OFFICIATE ONLY 2,209 12.7% OTHER CLUB MEMBERS 6 ,926 9.0%

W E S T E R N A U S T R A L I A17,232 11%

12

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

O T H E R M E A S U R E S

334

1,391

6,247

T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y I N C L U D E S A N D S U P P O R T S

T R A C K S A N D V E N U E S

C L U B S

E V E N T S

13C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

MEASURE COUNT % OF AUST

TRACKS/VENUES 12 4%CLUBS 21 2%EVENTS 117 2%

N O R T H E R N T E R R I T O R YMEASURE COUNT % OF AUST

TRACKS/VENUES 61 18%CLUBS 273 20%EVENTS 1 ,112 18%

Q U E E N S L A N D

MEASURE COUNT % OF AUST

TRACKS/VENUES 73 22%CLUBS 351 25%EVENTS 1 ,867 30%

N E W S O U T H W A L E S

MEASURE COUNT % OF AUST

TRACKS/VENUES 6 2%CLUBS 14 1%EVENTS 50 1%

A C T

MEASURE COUNT % OF AUST

TRACKS/VENUES 81 24%CLUBS 321 23%EVENTS 1 ,429 23%

V I C T O R I AMEASURE COUNT % OF AUST

TRACKS/VENUES 20 6%CLUBS 72 5%EVENTS 273 4%

T A S M A N I A

MEASURE COUNT % OF AUST

TRACKS/VENUES 27 8%CLUBS 146 10%EVENTS 655 10%

S O U T H A U S T R A L I A

MEASURE COUNT % OF AUST

TRACKS/VENUES 54 16%CLUBS 193 14%EVENTS 744 12%

W E S T E R N A U S T R A L I A

14

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

M O T O R S P O R T D I S C I P L I N E S

Circuit and Speed are the two largest motor sport disciplines in Australia, in terms of participation, direct output, value add and employment. Collectively, these two disciplines account for over 60% of Australian motor sport industry output.

0

200

400

600

800

1000

1200

CIRCUIT

SOCIAL

SPEED

SPEED

RALLY

RALLY

SPEEDWAY

SPEEDWAY

DRAG

DRAG

KARTING

KARTING

AUTOTEST

AUTOTEST

OFF ROAD

OFF ROAD

SOCIAL

SOCIAL

0

1000

2000

3000

4000

5000

6000

7000

8000

CIRCUIT

SPEED RALLY SPEEDWAY DRAG KARTING AUTOTEST OFF ROAD SOCIAL

0 100 200 300 400 500

KARTING

AUTOTEST

OFF ROAD

SPEEDWAY

RALLY

SPEED

CIRCUIT

DRAG

O U T P U T ( $ m ) V A L U E A D D ( $ m )

J O B S

% A U S T R A L I A

I N D U S T R Y O U T P U T , V A L U E A D D A N D E M P L O Y M E N T , B Y D I S C I P L I N E

T O T A L $ 2 , 7 0 0 m

1 6 , 3 0 0

T O T A L $ 1 , 2 0 0 m

15C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

Of the more than 150,000 people who participate in motor sport across Australia; around half are directly involved in motor sport competition as either competitors and/or officials.

The motor sport industry includes 1,391 car clubs and supports 6,247 events. Car clubs relating to circuit and Speedway racing account for 50% of all car clubs. Social events account for 36% of all events.

0

100

200

300

400

500

CIRCUIT SPEEDRALLY SPEEDWAYDRAG KARTINGAUTOTESTOFF ROAD SOCIAL

N U M B E R O F C L U B S

0

500

1000

1500

2000

2500

CIRCUIT SPEEDRALLY SPEEDWAYDRAG KARTINGAUTOTESTOFF ROAD SOCIAL

N U M B E R O F E V E N T S

1,391

6,247C I R C U I T& S P E E D W A Y

S O C I A L

O T H E R

5 0 %3 4 %

1 4 %

CIRCUIT

COMPETE ONLY COMPETE & OFFICATE OFFICATE ONLY OTHER CLUB MEMBERS

SPEED RALLY SPEEDWAY DRAGKARTING AUTOTEST OFF ROADSOCIAL

39,888

31,725

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

18,877 16,660 14,5039,180 8,776 7,914 5,624

P A R T I C I P A T I O N ( H E A D C O U N T ) , B Y D I S C I P L I N E

16

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

49%

8%

31%

3%

2%

7%

P A R T I C I P A N T S

T R A C K S

C L U B S

E V E N T S ( P R O F E S S I O N A L & S E M I P R O F E S S I O N A L O N L Y )

G O V E R N I N G B O D I E S

E X P O R T S

I N D U S T R Y B R E A K D O W N

1.3 billion

0.6 billion

7,940

P A R T I C I P A N T E X P E N D I T U R E A C C O U N T S F O R 4 9 % O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y ’ S O U T P U T

D I R E C T I N D U S T R YO U T P U T

D I R E C T V A L U E A D D E D

D I R E C T J O B S

17C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

49%

8%

31%

3%

2%

7%

P A R T I C I P A N T S

T R A C K S

C L U B S

E V E N T S ( P R O F E S S I O N A L & S E M I P R O F E S S I O N A L O N L Y )

G O V E R N I N G B O D I E S

E X P O R T S

M O T O R S P O R T E V E N T S ( I N C L U D I N G T O U R I S M A N D E V E N T O P E R A T I O N S B U T E X C L U D I N G S E L F - F U N D E D P A R T I C I P A N T S ) A C C O U N T F O R 3 1 % O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y ’ S O U T P U T A N D G E N E R A T E :

0.8 billion

0.4 billion

5,051

D I R E C T I N D U S T R YO U T P U T

D I R E C T V A L U E A D D E D

D I R E C T J O B S

I N D U S T R Y B R E A K D O W N B Y P E R C E N T A G E

18

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

R E G I O N A L C O N T R I B U T I O N

T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y I S A N I M P O R T A N T C O N T R I B U T O R T O T H E R E G I O N A L E C O N O M Y

This study does not breakdown the total industry contribution by regional5 and metropolitan areas. This detailed regional analysis would require a detailed analysis of the flow of expenditure through the economy and not just, for example, the primary place of residence of participants and their average expenditure profile.

The Australian motor sport industry is an important contributor to the regional economy, based on the following proxy indicators of regional importance:

• Distribution of tracks and venues - around 85% of CAMS sanctioned tracks and venues are located in regional areas, according to CAMS management

• Distribution of participants - Around 30% of participants are based in regional areas

• Travel behavior of participants - People from regional areas are more likely to participate within their local area than people from metropolitan areas. For example, 38% of people from regional areas primarily compete and participate within their local area (compared to 28% of people from metropolitan areas).

5 Regional contribution is defined as the economic contribution occurring outside of Greater Capital City Statistical Areas (GCCSAs). GCCSAs are geographical areas that are designed to represent the functional extent of each of the eight state and territory capital cities.

0 5000

NSW

VIC

QLD

SA

WA

TAS

ACT

NT

10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000P R I M A R Y L O C A T I O N

M E T R O R E G I O N A L M E T R O R E G I O N A L M E T R O R E G I O N A L

S E C O N D A R Y L O C A T I O N O T H E R L O C A T I O N50,000

65%

78%

52%

85%

88%

46% 54%

15%

M E T R O R E S T O F S T A T E

100%

9%

48%

22%

35%

W I T H I N L O C A L A R E A O U T S I D E M Y L O C A L A R E A , B U T W I T H I N H O M E S T A T E

I N T E R S T A T E O V E R S E A S

P R I M A R Y P L A C E O F R E S I D E N C E L O C A T I O N O F P A R T I C I P A T I O N I N M O T O R S P O R T ,B Y P L A C E O F R E S I D E N C E

0%

20%

40%

60%

80%

100%

8%

63%

63%

8%

53%

38%

17% 22%

46%

48%

23%

14% 19%

24%

50%

32%

42%

39%

19C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

0 5000

NSW

VIC

QLD

SA

WA

TAS

ACT

NT

10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000P R I M A R Y L O C A T I O N

M E T R O R E G I O N A L M E T R O R E G I O N A L M E T R O R E G I O N A L

S E C O N D A R Y L O C A T I O N O T H E R L O C A T I O N50,000

65%

78%

52%

85%

88%

46% 54%

15%

M E T R O R E S T O F S T A T E

100%

9%

48%

22%

35%

W I T H I N L O C A L A R E A O U T S I D E M Y L O C A L A R E A , B U T W I T H I N H O M E S T A T E

I N T E R S T A T E O V E R S E A S

P R I M A R Y P L A C E O F R E S I D E N C E L O C A T I O N O F P A R T I C I P A T I O N I N M O T O R S P O R T ,B Y P L A C E O F R E S I D E N C E

0%

20%

40%

60%

80%

100%

8%

63%

63%

8%

53%

38%

17% 22%

46%

48%

23%

14% 19%

24%

50%

32%

42%

39%

20

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

$12-15,000

$60,000

T H E M O T O R S P O R T P A R T I C I P A N T : S P E N D P E R Y E A R O N M O T O R

S P O R T R E L A T E D A C T I V I T I E S

S P E N D O N M O T O R S P O R T V E H I C L E P U R C H A S E S A N D M O D I F I C A T I O N S

P A R T I C I P A N T P R O F I L E

21C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

80% 82%

88%89%

93%94%

96%

20% 18%

12%

11%

7%6%

4%

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

< 18 18 –24 25 –34 35 –44 45 –54 55-64 65+

M A L E F E M A L E

4%

7%

14%

15%

16%

31%

13%

UNDER $20,000

$20,000 - $39,999

$40,000 - $59,999

$60,000 - $79,999

$80,000 - $99,999

$100,000 - $199,999

$200,000 +

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

N S W V I C Q L D S A W A T A S A C T N T

P R E T A X H O U S E H O L D I N C O M EA G E A N D G E N D E R P R O F I L E

P R I M A R Y P L A C E O F R E S I D E N C E Y E A R S O F I N V O L V E M E N T W I T H M O T O R S P O R T

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

1-5 6-10 11-15 15-20 21-25 26-30 31-35 36-40 41-50 51+

22

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

6

9

T H E M O T O R S P O R T P A R T I C I P A N T

E V E N T S P E R Y E A R

P AY S F O R N I G H T S A W AY F O R M O T O R R A C I N G P E R Y E A R

W O U L D S P E N D M O R E T I M E A T T H E T R A C K I F T H E V E N U E S W E R E I M P R O V E D

P A R T I C I P A N T P R O F I L E

23C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C A M S R E P O R T - E C O N O M I C C O N T R I B U T I O N O F T H E A U S T R A L I A N M O T O R S P O R T I N D U S T R Y B Y E R N S T & Y O U N G , A U S T R A L I A

54%

6%

17%

19%

2% 2%C A R R E L A T E D

P E R S O N A L I T E M S

E V E N T S P E C I F I C

T R A N S P O R T &A C C O M O D A T I O N

C A R C L U B

O T H E R

A N N U A L S P E N D P R O F I L E ( E X C L . V E H I C L E P U R C H A S E )

A N N U A L S P E N D P R O F I L E ( E X C L . V E H I C L E P U R C H A S E )

V E H I C L E P U R C H A S E A N D I N I T I A L M O D I F I C A T I O N

0

10,000

20,000

30,000

40,000

50,000

60,000

T O T A L E X P E N D I T U R E M O T O R S P O R T S P E C I F I C *

P U R C H A S E P R I C E F I T - F O R - P U R P O S E M O D I F I C A T I O N S

0%

10%

20%

30%

40%

* Based on the results of the CAMS Participant and Officials survey, 33% of vehicles owned by respondees which are used for motor sport purposes are not solely used for motor sport (i.e. multi-use vehicles). Multi-purpose vehicles are used for motor sport 32% of the time. To estimate the contribution of motor sport in 2013, vehicle purchase costs are amortised over the average vehicle life (14 years, based on the results of the CAMS Participant and Officials survey).

24 C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

O T H E R B E N E F I T S The Australian motor sport industry generates other benefits, including contributing to community development.

C O M M U N I T Y C O H E S I O N A N D D E V E L O P M E N T

Motor sport is deeply embedded within the Australian culture. Its influence spans well beyond the 76,377 people who directly compete or officiate in events. For example:

• Around half of all motor sport participants (76,775 of 153,152 participants) do not directly compete or officiate in events and are purely involved in other club activities (e.g. social events run by clubs)

• The 1,391 motor sport car clubs across Australia held around 6,247 events, in 2013. CAMS’s 460 affiliated car clubs put on 4,311 events, with over half of these being non-competitive social events

• On average, participants (competitors and officials), take 1.8 people (e.g. family members and non-CAMS accredited support staff) along to each event they participate in, which further increases the penetration of the sport into the community

• Motor sport is the fourth most watched (in terms of spectator attendance) sport in Australia, behind only Australian rules football, horse racing and rugby league

• Over 80% of respondees to the CAMS Participant and Officials Survey indicated that ‘to be with family and friends’ is a ‘very important’ (40%) or ‘somewhat important’ (43%) factor in choosing to participate in motor sport

6 Australian Bureau of Statistics (2010), ‘Spectator Attendance at Sporting Events 2009-10’,

December 2010.

O V E R 7 6 , 3 7 7 P E O P L E D I R E C T L Y C O M P E T E O R O F F I C I A T E I N E V E N T S

25C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

K N O W L E D G E & S K I L L S D E V E L O P M E N T

P R O G R A M D E S C R I P T I O N

CAMS Foundation

The CAMS Foundation aims is to help talented young Australian drivers reach the pinnacle of motor sport in their chosen category, foster broader participation at entry levels of motor sport and raise Australia’s profile on the world stage. The CAMS Foundation was formerly known as the Australian Motor Sport Foundation (AMSF)

Australian Institute for Motor Sport Safety (AIMSS)

AIMSS are the peak body for motor sport safety research in Australia. AIMSS works in conjunction with CAMS in an advisory role and is a research partner of the FIA nstitute for Motor Sport Safety and Sustainability to develop safety through research, education and industry liaison.

CAMS Driver Development ProgramThe CAMS Driver Development Program is carried out in collaboration with the CAMS Foundation and the Australian Institute of Sport (AIS) and the Australian Sports Commis-sion (ASC).

FIA Action for Road Safety & CAMS Ignition Program

In May 2011, the FIA launched its Action for Road Safety in support of the United Nations’ Decade of Action for Road Safety. The FIA’s initiative aims to lower the alarming figures associated with global road accidents and to spread the safer motoring message.CAMS Ignition is a road safety initiative supported by the FIA under the FIA Action for Road Safety program. This initiative focusses on educating Australia’s pre-licenced youth. Driver Education delivered through CAMS Ignition is designed to assist young people to develop awareness of their involvement in motor vehicles and road use. In 2013, over 4,000 Australian youth participated in the program.

F1 in Schools program

Run by the Re-Engineering Australia Foundation, this program is offered to high schools across Australia from years 5-12. It focusses on developing creativity and innovation through a structured engineering design project, based on the development of a model Formula One™ racing car. Each year the program engages more than 40,000 high school students in Australia and delivers industry-standard technology into schools which is made available to a further 300,000 students outside the program.

25C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

Driver Development

26 C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

I N D I R E C T C O N T R I B U T I O N

Although many studies apply multipliers to direct industry expenditure to capture the flow on or ‘indirect’ impacts of industries, the Department of Treasury and Finance (DTF) is critical of this approach.

Generally, when comparing the contribution of industries, it is standard practice (by statistical agencies such as the ABS) to focus solely on direct industry value add (i.e. without multipliers). The direct value add measure enables meaningful comparisons of industry size to be made between industries. While the use of multipliers will provide a wider contribution estimate of an industry it will not take into account substitution effects (i.e., impacts). As such, the indirect contribution of the motor sport industry presented below should be read and interpreted with caution.

Source: EY (direct output) and REMPLAN (value add, jobs and indirect effect multipliers of the “sport and recreation” industry segment)

D I R E C T I N D I R E C T ( C O N S U M P T I O N & I N D U S T R I A L E F F E C T )

T O T A L ( I N C L . I N D I R E C T )

O U T P U T ( $ m ) 2,632 4,406 7,038

V A L U E A D D ( $ m ) 1,145 1,975 3,120

J O B S 16,037 15,348 31,385

D I R E C T & I N D I R E C T C O N T R I B U T I O N

R E P O R T D I S C L A I M E R

This report was prepared at the request of the Confederation of Australian Motor Sport (hereafter “the Client”) solely for the purposes of estimating the economic contribution of motor sport in Australia in 2013 and it is not appropriate for use for other purposes.

Other persons accessing this report should do so for their general information only as Ernst & Young has only acted for, and advised the Client, and has not acted for or advised anyone else in respect of the contents of this report.

This report should not be taken as providing specific advice on any issue, nor may this report be relied upon in any way by any person other than the Client.

The report has been constructed based on information current as of 24 July 2014 (being the date of completion of the economic modelling), and which has been provided by the Client and other industry stakeholders. Since this date, material events may have occurred since completion which is not reflected in the report.

Ernst & Young accepts no responsibility for use of the information contained in the report and makes no guarantee nor accepts any legal liability whatsoever arising from or connected to the accuracy, reliability, currency or completeness of any material contained in this report. Ernst & Young and all other parties involved in the preparation and publication of this report expressly disclaim all liability for any costs, loss, damage, injury or other consequence which may arise directly or indirectly from use of, or reliance on, the report.

Liability limited under a scheme approved under Professional Standards Legislation.

S C O P E S P E C I F I C D I S C L A I M E R

Ernst & Young has prepared this economic contribution assessment in conjunction with, and relying on information provided by the Client and other industry stakeholders. We do not imply, and it should not be construed that we have performed audit or due diligence procedures on any of the information provided to us.

It should also be noted that the contribution assessment does not constitute a Cost Benefit Analysis. Further, it is important to note that the identification of economic contribution is not a precise science.

We have not been requested to provide assurance as to the reasonableness of the assumptions contained in this report and as such no assurance has been provided. Accordingly, Ernst and Young or any partners or staff, do not accept any responsibility for errors or omissions, or any loss or damage as a result of any persons relying on this report for any purpose other than that for which it has been prepared.

27C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T

C O N F E D E R A T I O N O F A U S T R A L I A N M O T O R S P O R T8 5 1 D A N D E N O N G R D , M A L V E R N E A S T , V I C 3 1 4 5P H 1 3 0 0 8 8 3 9 5 9 F A X ( 0 3 ) 9 5 9 3 7 7 0 0 E M A I L I N F O @ C A M S . C O M . A U