economic and cognitive principles of gamification
DESCRIPTION
Lightning presentation on some of the economic and cognitive principles behind gamification. Looks at cognitive biases that gamification exploits.TRANSCRIPT
Economic and Cognitive Principles of Gamification
Joshua GerrishEmpty Box
[email protected]@jgerrish
What drives gamers to game?
Goal Setting
Goal Setting
Status / Affirmation
Status / Affirmation
Reputation
Reputation
Norms of Reciprocity
Norms of Reciprocity
Time Pressure
Scarcity
Set Completion
Reinforcement Schedules
Random items found in FarmVille
Loss Aversion and Sunk Costs
Withered crops in FarmVille
