ecommerce summit ebay keynote presentation

Download eCommerce Summit eBay Keynote Presentation

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This is from the eCommerce Summit in Atlanta June 3-4, 2009. The eBay keynote presentation presented by Todd Lutwak Sr Director, Seller Development offered eBay sellers great insight into the changes and direction eBay is heading. Find out more about eCommerce Merchants at http://www.ecmta.org

TRANSCRIPT

  • 1.The evolving eBay Marketplace PESA discussion Todd Lutwak Sr. Director, Seller Development [email_address]

2. Agenda

  • Objective
  • Progress
  • Plans

3. Evolution of the Marketplace The online marketplace of choice

  • We serve both buyers and sellers
  • Buyers, sellers and developers have choices
  • We will competefor your business

4. Competing to Win the Buyer Deals worth talking about

  • Selection
  • Value
  • Trust

5. Competing to Win the Seller Preferred online channel

  • Velocity
  • Efficiency
  • Predictability

6. Competing to Win the Buyer Selection Fixed Price Qty Sold from Multi-Qty Listing 7. Competing to Win the Buyer Value

  • Integrated into
  • Search
  • Discovery
  • Checkout

8. Competing to Win the Buyer Value Everything has free shipping 9. Competing to Win the Buyer Trust Paid out more than 3X as much in PowerSeller Discountsin January 09 vs. July 08 10. Competing to Win the Seller Velocity Free ShippingDetailed item titles and all item specifics Recent sales for Fixed Price listings Your DSR scores

  • All top 8 items have free shipping
  • All top 8 items have accurate and descriptive titles
  • Top Fixed Price listings have recent sales
  • Top 8 listings have average of 4.8 DSRs

Success Factors 11. Competing to Win the Seller Efficiency Tabbed interface makes informationeasier to find Return Policy Payment Policy Shipping Options Item Condition Better Photos 12. Competing to Win the Seller Efficiency 13. Competing to Win the Seller Predictability 14. Competing to Win the Seller Predictability

  • 2 3 major releases per year
  • 60 days advance notice for each release

15. Some things we are working on 16. Competing to Win the Buyer Selection 17. Competing to Win the Buyer Value 18. Competing to Win

  • First Call Resolution
  • Guarantee all transactions on eBay
  • Resolve most buyer issues on the first call
  • Reduce customer service burden on sellers

the Buyer Trust the Seller Efficiency 19. Competing to Win the Seller Efficiency X 20. Competing to Win the Seller Efficiency

  • Reducing Unpaid Items
  • Automating UPI claims
    • UPI automatically filed on behalf of seller
    • FVF automatically refunded to the seller
    • Buyer blocked from leaving feedback

21. Icon + Highlight + Border Marketing Weighted in Best Match Filter the Buyer Trust the Seller Velocity Competing to Win