ecommerce seo in 2012
DESCRIPTION
My slides from the talk I gave at SEMNE in Rocky Hill, CT in April 2012TRANSCRIPT
![Page 1: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/1.jpg)
Ecommerce
SEO in 2012 tomcritchlow
wwwdistillednet
How To Deliver
Documents
A Digital Shift
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 2: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/2.jpg)
How To Deliver
Documents
A Digital Shift
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 3: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/3.jpg)
Content Curators Hold All The Power
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 4: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/4.jpg)
Fuck Yeah Cowboy Boots is a real thing
and links to ecommerce websites
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 5: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/5.jpg)
Gucci has 100s of pins (links) on
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 6: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/6.jpg)
Etsy has over 9000
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 7: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/7.jpg)
If you want a preview of where
were headed with apparel go look at
the denim category go look at womens jeans on Amazon Thatll give you a
little insight into our future
httpwwwexcitingcommercecom201008jeff-bezos-on-amazons-fashion-strategy-html
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 8: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/8.jpg)
The Over-optimization Penalty
httpsseogadgetcoukbeware-of-the-google-over-optimization-update
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 9: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/9.jpg)
Dive Head First Into G+ Now
httpwwwgetelasticcomwhy-google-matters-to-ecommerce-9-things-you-should-do-about-it
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 10: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/10.jpg)
Case Study HampM httpwwwsmartinsightscomsearch-engine-optimisation-seoseo-strategygoogle-plus-seo
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 11: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/11.jpg)
How To Deliver
Documents
Technical SEO
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 12: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/12.jpg)
Schema amp Markup
httpgooglewebmastercentralblogspotcom201204updates-to-rich-snippetshtml
httpwwwseomozorgblogschema-examples
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 13: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/13.jpg)
XML Sitemaps
httpwwwseomozorgblogmultiple-xml-sitemaps-increased-indexation-and-traffic
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 14: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/14.jpg)
Clean XML Sitemaps
httpsseogadgetcoukcheck-your-xml-sitemap-errors
We have a very tight threshold on how clean your sitemap needs to be [hellip] We want only a couple of percentage points of error
ldquo
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 15: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/15.jpg)
httpwwwflickrcomphotos29820142N082942847811sizeslinphotostream
This is Bamboo
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 16: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/16.jpg)
httpwwwflickrcomphotospagedooley5402340884sizeslinphotostream
Pandas Love Eating Bamboo
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 17: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/17.jpg)
Something about GWT errors
Love GWT Always
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 18: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/18.jpg)
Google Loves Speed
httpwwwflickrcomphotoskevenlaw2895171747sizeslinphotostream
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 19: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/19.jpg)
httpwwwslidesharenetjcolmanbuilding-enterprise-seo-traffic-and-sales-etail-west-2012
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 20: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/20.jpg)
How To Deliver
Documents
Content amp Links
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 21: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/21.jpg)
QampA Content Is Essential
httpwwwseomozorgblogthe-huge-untapped-potential-of-qa-content-for-seo
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 22: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/22.jpg)
Basic Content Still Works
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 23: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/23.jpg)
Categories as Content
httpproductenhemanl
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 24: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/24.jpg)
Products as Content
httpwishcoukzombie-boot-camp
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 25: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/25.jpg)
Guest Posting or Content Marketing
httpwwwforbescomsitesmichaelellsberg20120111the-tim-ferriss-effect
As more of our attention shifts online its only natural that the mantle Oprah held for a quarter of a century shifts to a digital native
ldquo
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 26: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/26.jpg)
How To Deserve To Rank
httpwwwseomozorgbloggreat-content-for-seo-simpler-than-you-ever-imagined
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 27: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/27.jpg)
Allow your
content to be
remixed and
hacked Turn
products into
linkbait
httpartistmarketplacemoleskinecom
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 28: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/28.jpg)
madecom allows you to vote on product
development amp design
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 29: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/29.jpg)
gt100 pins of this product page
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 30: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/30.jpg)
The Promise of Content
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 31: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/31.jpg)
(PS this is why kickstarter works)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 32: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/32.jpg)
Gucci has 6 million facebook fans
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 33: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/33.jpg)
Sofacom Film Nights
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 34: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/34.jpg)
How To Deliver
Documents
Video
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 35: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/35.jpg)
Zappos have over 50000 product
videos (and gt185000 video urls
indexed)
httpblogszapposcomfiftythousand
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 36: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/36.jpg)
Product Video Results
64 -85 More likely to purchase after
watching a product video Internet Retailer 42010 Comscore 82010
2min Longer Average stay when engaged
with video Comscore 82010
53x Higher Likelihood of a front-page
Google result Forrester 12010
6 increase In in-store sales Reckitt Benckiser Nielsen May 2010
Higher Conversions Stay Longer
Offline Impact Search Enhancement
This slide stolen with permission from TippingpointLabscom
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 37: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/37.jpg)
How Do I Get Video Results
httpwwwdistillednetblogvideogetting-video-results-in-google
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 38: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/38.jpg)
How Do I Produce Videos
httpwwwslidesharenetphilnottinghamincorporating-video-into-your-link-building-strategy
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 39: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/39.jpg)
slidesharenettomcritchlow
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me
![Page 40: Ecommerce SEO in 2012](https://reader033.vdocuments.mx/reader033/viewer/2022052505/554d07d1b4c9052c5a8b4a05/html5/thumbnails/40.jpg)
Tom Critchlow
VP Operations NYC
wwwdistillednet
tomcritchlowdistillednet
tomcritchlow
Fiercely curious Passionate
about learning Email me