Industry

Customer

Solution

Consumer Goods Retail

A large Global Multi Channel Retailer

eCommerce Solution and Retail Business Intelligence

Visionet’s client, a multi-billion ($) global retail leader knew it had to stay head of its competi-tion through retaining customer loyalty. Visionet eCommerce expert team helped dramatically enhance customer’s eCom-merce platform and associated business intelligence capability, resulting in higher sales, customer traction and enabled merchandizers to sell the right product, at the right time through optimal utilization of eCommerce platform.

The rapidly growing eCommerce retail industry is �ercely com-petitive and demands businesses to stay on the cutting edge of technology to keep up with volatile sales trends and yet maintain highest quality customer experience. In such a business climate, customer experience, insight into customer behavior, customer feedback, combined with market Intelligence is a critical success factor for any large business in this cutthroat industry.

Increasing eCommerce sales through improved customer experience and innovative E-commerce Retail Business Intelligence

Bringing Your IT Vision To Reality

eCommerce Business Intelligence Case Study

SCM and eCommerce Solutions

The e-commerce scenario has evolved great deal in recent years. The in�ux of social networking, reviews into the e-commerce websites has given ways to smarter purchasing decisions by custom-ers. It also provides eCommerce vendors the opportunity to quantitatively leverage the social experiences. ECommerce web-sites can observe, learn, adopt and gain from the user behavior through social intelligence which sits at the heart of the modern day e-commerce enterprises.

A global retailer needed an improved eCommerce site, integration and analysis platform for its e-commerce website marketing, sales and customer behavior analysis. The company deals in millions of items across product categories ranging from jewelry to electronics and from kitchen to house-hold accessories. The company deals in product lines for men, women and children of all ages. The company has regional presence across Europe and North America. The company also runs retail stores in parallel to e-commerce business. The company has strong presence and comprehensively facili-tates handheld devices for the customer base.

The Client

Business & Social Intelligence need in eCommerce

The client wanted to provide its customers the ability to reviews and rate products based on their recent purchases, display aggregate product rating, allow users to ask question and integrate its e-commerce website with CoreMetrics for recording website traf�c, entry point statistics, record naviga-tion patterns, sales checkouts and visitor statistics. This information was important to see aggregate user behavior trends since it facilitate end user sentiment understanding, special offers, marketing campaigns and pricing strategies alignment. Customer also needed to gauge search engine performance and search result relevance as it bears direct impact on the customer traf�c retention rates.

Visionet Systems with decades of experience in high quality and vertical IT services in retail, supply/ demand management and Business Intelli-gence solutions was engaged by the customer to help meet the challenge. Visionet team integrated CoreMetrics data points with of�ine sales and projected sales as well as carried out the integration of eCommerce platform with other 3rd party social interaction/search services (like Bazaar Voice, Endeca) and related Text Mining solution. The statistical measurements over this abridgement were published to customized dashboards targeted at speci�c business stake holders need. It was a major leap as the successful implementation of these major enhancements would enable retailer gain signi�cant customer insights for optimally leveraging the limited space available on key areas of the web site.

Business Need

Visionet’s Involvement

THE CONSTRUCTION

Retail Sales Data

eCommerce Site Statistics

CoreMetrics Extract

Retail Sales

E-Commerce Site

Core Metrics VSI Web Analytics

VISIONET APPROACH

Visionet assigned its team of analysts with the company to take full grasp of the business situation and the overall IT scenario where this solution would �t into. Based on this analysis, VSI global team ofBusiness Intelligence experts came up with integration and implemen-tation model, along-with the dimensional model for data ware-house which would sit behind the proposed solution. The functional and technical solution designs were regressively reviewed with all stake holders in IT and business before moving on to implementa-tion. Visionet analysts and develop-ment teams worked hand in hand with the company staff to come up with custom dashboards serving the business need.

BENEFITS & RESULTS

Visionet’s solution enabled marketing staff analyze the performance of mar-keting channels and quantitative attribution of e-commerce sales and traf�c to speci�c marketing campaigns. Dashboards also facilitated the mer-chandising and retail staff in analyzing the e-commerce sales, product category performance and insight into the user community. The solution also provided quantitative analysis of social interac-tions of the website and linked it with marketing channel and product catego-ries. Company staff could compare current year statistics with last year or compare year-on-year ratios. The solu-tion also enables �ltering and sorting data across multiple dimensions on the dashboards as well as on date ranges.

TOOLS & TECHNOLOGIES

Visionet provided services for 3rd party components integration in the tool & technologies already being used for the e-commerce website thus eliminating any extra licensing and maintenance costs. It also ensured that this new solution �ts within existing IT infra-structure smoothly. Visionet team built the data warehouse, cube and dash-boards solution using Microstrategy (for OLAP services and analytical dash-boards), Oracle 10g (for data manage-ment) and Informatica (for extraction/ transformation and loading data from disparate resources.

First step in the implementation of the solution was 3rd party compo-nents integration; Visionet started off by integrating CoreMetrics and Bazaar Voice products Ask & Answer, Stories, Ratings & Review. Visionet also integrated Endeca search system and address stan-dardization components. Data Warehouse was built to capture and retain the information extracted from all these components as well as from the back of�ce Retail systems. Visionet created OLAP cube containing the facts and dimensions and built custom dash-boards for tactical as well as trend analysis.

Visionet Systems Inc.East Coast Of�ce:3 Cedar Brook DriveCranbury, NJ 08512

Phone: 609 409 1063 x 1116Fax: 609 655 5232CJohnson@visionetsystems.comhttp://www.visionetsystems.com

Contact us today for a free consultation!

Bringing Your IT Vision To Reality

Visionet’s Business Intelligence Solutions

Work with us and let business and social intelligence innovate your eCommerce Business

For over ten years Visionet Systems has been helping companies miti-gate risk and prepare to make the most of their corporate data. From enterprise data management assess-ment to establishing rigorous data standards, our domain and technol-ogy expertise has assisted compa-nies in de�ning their corporate data strategies and getting the very most out of their BI and reporting assets.

Over the years Visionet Systems has engineered high performing and cost effective solutions for its customers, while building deep competencies in the IT Industry. We are a global services and solutions enterprise serving the strategic vision of our customers with industry segment services and solutions, and software modernization services which increase our customer's business agility, drive down their costs, and reduce risk. We are focused on expansion, growth, and prosperity while exceeding customer expecta-tions and enriching our employees.