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Last year was huge for online shopping with Australians spending AUD$21.3 billion on physical goods. This update provides insights into the growth and opportunities in and beyond Australia. Highlights from 2017 February 2018 eCommerce Market Update

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Last year was huge for online shopping with

Australians spending AUD$21.3 billion on physical

goods. This update provides insights into the growth

and opportunities in and beyond Australia.

Highlights from 2017

February 2018

eCommerceMarket Update

19.2%growth in 2017

2017 brought unprecedented growth in online shopping –

almost double the figure seen in 2016 (11.5%).

Online shopping is the new norm

Online shopping events are driving increased salesMay and November achieved some of the best month-on-month

growth – fuelled by online shopping events.

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

9.6%m.o.mgrowth

16.7%m.o.mgrowth

m.o.mgrowth

32.2%

m.o.mgrowth

18.7%20172016

Key online shopping events

May

Click Frenzy Mayhem Singles' Day, Click Frenzy,

Black Friday, Cyber Monday

November

Boxing Day

December

Take advantage of the shopping surge – make these events part of your campaign calendar.

Percentage increase in Fashion purchases

With four consecutive years of double-digit growth, Fashion is a

key category for online shopping.

What are people buying online?

20172016

growth

growth

27.2%

↑16.7%

Where are people buying in Australia?

Online shopping is becoming more popular across the eastern seaboard

states of Australia. Queensland led this growth, overtaking traditional

online shopping powerhouses like New South Wales and Victoria.

Online purchase growth in 2017

QLD

TAS

SA

VIC

ACT

WA

NT

21.8%

21.6%

21.1%

20.1%

17.5%

17.0%

13.9%

NSW 20.3%

Lowestgrowth

Highestgrowth

What's the opportunity beyond Australia?

The global eCommerce market for physical goods was worth USD$1.57 trillion in 2017.

It's forecast to grow by 19% in 2018 and reach over USD$2 trillion by 2019.

$1.07 tn

$1.57 tn

20172015 2019

Could your business’ growth lie just beyond the border?

Forecast

$2.16 tn

China

Tmall, JD.com and suning.com

$499.1+ billionUSD

Top selling eCommerce products

Health products and Cosmetics

Top performing marketplaces

Opportunity value

Amazon, eBay and Newegg

$409.2+ billionUSD

Top selling eCommerce products

Books and Recreational Goods

Top performing marketplaces

Opportunity value

United States New Zealand

Trade Me, Amazon, eBay

$2.5+ billionUSD

Top selling eCommerce products

Books and Women’s Fashion

Top performing marketplaces

Opportunity value

What are people buying online?

Insights to help take your business further

The 2018 Inside Australian Online Shopping report will be released

soon. In the meantime, get in touch for data-led insights that are

tailored to your business.

Contact us at [email protected]

This information has been prepared by Australia Post using a subset of deliveries in the 12 months to December 2017, compared to the same period the previous year, unless otherwise

stated. Percentage growth and share are based on transactions.

Global eCommerce figures are sourced from Euromonitor International and country opportunity from www.statista.com.

While every effort has been made to ensure the accuracy at the time of publication, Australia Post takes no responsibility for any errors or omissions herein. Australia Post does not accept

any liability for any loss or damage incurred by any use of or reliance on any information contained here.

Disclaimer