E-commerce Market of Turkey

Presented by Aslı GökdereBoard Member of ETID

Founder & CEO of Evmanya.com

23.4M 6THLargest internet

population in europeUnique Number of

internet users(+15)

Population of Turkey74M

%44Internet

penetration

%22Percentage of

mobile internet users

$12,5BOnline Payments

$4BE-Commerce

%57Revenue increase

in 2011

%75Estimated growth

rate in 2012

7M $100Average order valueNumber of online

Shoppers

Global E-Commerce Statistics

Electronics & Appliances

Shoes

Computer Hardware

Women clothing

Books

Tickets & Hotel Rez.

Cosmetics

Music

Men Clothing

Video Games & Software

Home Products

Furniture

Accessories & Jewelery

Flowers

Toys

0 0 0 0 0

3,8%

4,1%

3,7%

1,9%

8,7%

7%

10%

4,3%

10,2%

24,5%

14,1%

10,6%

17,4%

9,2%

19%

3,3%

2,4%

6,5%

7,1%

8,2%

8,2%

8,4%

8,5%

8%

10%

10,7%

11,4%

12,2%

13,3%

17,6%

Searching Buying

Top Searched & Selling Categories in Turkey

31.5M 6THLargest Facebook

populationNumber of

Facebook users

%40 Penetrationof Turkish Population

%92 Penetrationof Online Turkish Population

Philippines 93.5%

Chile 90.9%

Argentina 89.9%

Colombia 89.5%

Peru 89.3%

Israel 88.6%

Malaysia 88.2%

Venezuela 86.9%

Indonesia 86.7%

86 88 90 92 94

Top 10 Global markets by Facebook.com %Reach

Turkey 92.5%

5

1 Mobile2 Online Gaming

3 Vertical E-commerce4 Social Shopping

5 Alternative Payment Systems

TOPTurkish Web Trends

Association of Turkish Internet Retailers

32Number ofmembers

2007Founded at

Coverage of%90 Turkish E-commerce

Revenue

THANK YOU!Presented by Aslı Gökdere

www.linkedin.com/in/asligokdere

www.twitter.com/asligokdere

Board Member of ETIDFounder & CEO of Evmanya.com