ecommerce info pack
DESCRIPTION
eCommerce Launch DocumentTRANSCRIPT
Tuckers pet & Produce e-commerceYour own store on
pc mobiile tablet
The biggest opportunity here is to align your marketing
offer across multiple mediums allowing maximum exposure for your business and added benefits for your customer. Regardless of industry, the local retail landscape has irrevocably changed. The level of competition is ever increasing and knows no bounds. Now, more than ever, it’s so important to
meet the needs and wants of your customers. Of which,
understanding the convenience factor is paramount and how
customers weigh this up along with trust. Most will only
shop from people they trust or have equity with and hence leveraging off your store front should not be seen as a threat,
but as an extension of your service offering.
How do
retailers use and
support “Bricks &
Mortar” with
online shops?
“What are Tuckers members’ strengths
Where are Tuckers members gaps?
• Customer access• Customer Service• Ability to extend range to suit local markets • Great everyday pricing vs big name franchise competitors
• no ability to offer customers convenience and range through online shopping; although we acknowledge some members already do successfully.
Integrate your channels • You have to be online, transacting on web and mobile, and you also have a great in-store experience that works in harmony. • Service and product differentials between channels will stand out and improve your consumers’ engagement. • Retailers with solid, integrated multi-channel strategies will be the winners. This means both the online user experience and in-store experience – as well as their relationship to each other – are paramount.
How can member adapt and grow?By giving customers – be they existing, infrequent or potential, anytime, anywhere access by combining the smartphone, online, and the physical
stores. Make clicks compliment your bricks.
The evolution of retail is ongoing and carries significant ramifications for those who choose not to keep up with the pace of change. Fi Bendalls
You can now offer your customers
the convenience of online shopping through having your
very own e-commerce space on tuckersstore.com.au – which includes a mobile site where users can shop
on smartphones and iPads.
YOUR OWN TUCKERSSTORE.COM.AUShould you take up the opportunity, competitors won’t be able to sell to your customers anymore!
An enormous investment is being made in the worlds most flexible and robust e-commerce portal for Tuckers members.
AIMSSecure the future of Tuckers
members.
Compliment members bricks and mortar.
Offer your customers convenience, the ability to shop and buy from you
anytime, anywhere.
Increase sales to infrequent or potential customers. The compliance sale purchase –
that of Heartworm medication, premium dietry feed or flea spot ons, is regularly made
online by hundreds of online stores.
Enter the ever increasing retail online sales world.
Don’t let competitors take sales from you or worse yet poach an existing customer
who enjoys the convenience of online shopping, and the great
range available.
Make members money with a lot significant $$ of extra
stock.
Customers can buy items you haven’t yet stocked or
don’t see as ‘core’ to your business.
Increase online exposure and profile for Tuckers Pet &
Produce.
30% of consumers search for the location of their nearest store/supplier for specific products {Paypal, December 2012}
62% of Australians aged between 15 and 65 owning a smartphone, with over a third shopping online while on the move {PwC and Frost & Sullivan Digital Media Research 2012}
A recent survey by Paypal of Australian online shoppers revealed that Australians are shopping on the internet due to greater choice rather than cheaper prices, suggesting that more domestic retailers need to get online.
40% of shopping
searches are now
coming from smartphones or
tablets
52% of Australian retailers don’t have an eCommerce presence.
Shopping-related searches continue to increase
20% year on year
Delivery still proves to be a big hurdle for online retailers. A hurdle we together can easily overcome. A massive advantage for us a group!
Stats on mobile/smart phones:Mobile shopping
How the site will be setup:A default range and default pricing will be setup. The retail prices will be fair. Guidance will be taken from manufacturers and compared with other leading retailers frequently. This is about convenience and compliance for your customer. This isn’t about gross discounting; a common misconception with online shopping.
Participating stores will have their own store
setup. This will enable stores to set their own pricing – important for 20kg bagged items. The pricing you choose overrides the default price.
Stores can also delete products, as well as adding them. This incredible feature is what made us move on the project. It provides the flexibility we all need.
For example; Advocate Large dog 6’s red 10-25kg
Petbarn current price $113.95 Petstock current price $110.95
Tuckersstore.com.au price $109.95Nice margin. Absolutely no need to sell
any cheaper.
How it functions for a person using the site:End users can view all areas of the site including products. To
view pricing of products end users must pick their nearest participating store.
After selecting the store, Pricing - being default or your own store set pricing, will show up. If you choose not to take part the end user will obviously choose their next nearest/preferred Tuckers member store.
Distribution
of products:
Click and collectThe majority of sales at Tuckers member store includes a 20kg bag of feed. A 20kg bag would be pricey to freight - in many cases freight would cost more than the goods, so the convenience of your customer being able to order from work or on their mobile and pop in over the next couple of days to collect will be a hit. These transactions create a great upsell opportunity for members.
Post to customer/end user on selected store’s behalfAIRR will distribute products on your behalf to customers who select delivery. These goods will be posted from 1 of our 5 capital city warehouses. This is the only option as it is impossible to negotiate a freight rate from over 200 stores in non capital locations. It would either turn customers away or cost members a fortune as it is would in most cases be double freighting. Instead of that we’ll just put the money into your pocket. Better in members pockets than a freight companies!
Doing it this way also allows you to sell products that mightn’t be part of your every day range – and you still earn terrific margin! In many cases this will be better than the margin earned on a standard sale at your store.
How easy would it be for your customer if that flea or tick treatment turned up via tracked post to their office or property? Cop that local vet, Pet Barn, Pet Stock or hundreds of online stores currently getting this business.
set your own pricing
of products:
PaymentInvestment
for setup: When customers choose click and collect:Invoice goes to the selected store. Customer will pay you on collection, or by a method chosen by the store when contacting the customer.
When posted to end user on stores behalfCustomer will pay AIRR for goods at time of transaction.
AIRR pays member store selected by site user the margin on sales monthly. This will be done by sales reports from the site.
Below is the breakdown of how online purchases were paid for in FY 12/13. Tuckersstore.com.au will have Visa, Mastercard and Paypal facilities.
12% PayPal (only )Monay Transfer services
25% Credit Card (only)
53% Credit Cards and monay Transfer services paypal (uses both)
10% other
The cost for setup is a one off fee of $685 excl GST.(Includes developer rates for setting up accounts and products for the web and mobile shopping etc).Most
popular payment methods
Technical Support
Participating stores will be given a manual that will show you how to change a price, add a product or delete a product. Changing prices will be the most common tweak that members will make and this is thankfully very straightforward.
If support is required and you’re struggling, the best bet is to have a staff member or relative who is the local IT guru to make changes. If the web developer is needed to make changes at your request there would be charges that apply for their time. This should be avoidable.
All overall site updates – ads, artwork, newsletter etc will be done by AIRR. AIRR will not be making changes to hundreds of stores prices. This is the stores responsibility.
Competitors that sell online
Retailers that support storeswith online presence and do it very well.
They are selling to your existing or
potential customers• Petstock • Petbarn • City Farmers • Horseland • Many independents
Online only • www.budgetpetproducts.com.au• www.vetshopaustralia.com.au • www.petspantry.com.au • www.happypetsupplies.com.au• www.pawsforlife.com.au• www.aussievetproducts.com.au• www.petsrus.net.au• www.thecityfarmers.com.au• www.vetproductsdirect.com.au
TUCKERS PET &
PRODUCE ONLINE STORE
CAT:cat/value cat tucker
cat/premium cat tucker
cat/wet cat tucker
cat/bedding
cat/toys and scratchers
cat/shampoos and grooming
cat/flea, worming & tick treatments
cat/treats
Products offered There will only be about 1200 products offered through the site initially. The products are core warehouse lines and those from hand picked DIR suppliers. Of course you can delete products that you don’t want available for purchase from you. The categories included will be below
cat
cat
cat
cat
cat
cat
cat
cat
Equine:equine/horse tucker
equine/wormers and health care
equine/grooming
equine/hoof care
equine/supplements
Equine
Equine
Equine
Equine
Equine
DOG:dog/value dog tucker
dog/premium dog tucker
dog/wet dog tucker
dog/treats
dog/shampoos and grooming
dog/flea, worming & tick treatments
dog/collars, leads and accessories
dog/toys
dog/bedding
dog/bowls, storage containers & feeding
dog
dog
dog
dog
dog
dog
dog
dog
dog
dog
SMALL ANIMAL:chook/feed
chook/health care
chook/feeders & drinkers
bird/food
rabbit & guinea/food
chook
chook
chook
Bird
small animal
FARM, HOME & GARDEN:
FARM, HOME & GARDEN/laundry powder
Farm, HOME & GARDEN/pest control
FARM, HOME & GARDEN/weed killer
FARM, HOME & GARDEN/large animal health
FARM, HOME & GARDEN/fencing
FARM, HOME & GARDEN/electric fencing
FARM, HOME & GARDEN/clothing
farm, home & garden
farm, home & garden
farm, home & garden
farm, home & garden
farm, home & garden
farm, home & garden
farm, home & garden
You can’t sell a secret.The site will be promoted in the following ways;
Word of mouth. Great advertising! Spruik the site to customers at store
level, they will love the convenience and buying from a trusted local independent. You will naturally love the margin.
Quick Response code: which is a square barcode
like image which represents a website address. Smart phone users simply download a QR reader
app which reads these codes and takes you directly to the desired website i.e. the mobile
friendly version of tuckersstore.com.au.
Catalogues: Due to the high exposure and success of the Tuckers Pet & Produce catalogues, we will utilise the catalogue for its maximum advertising
opportunity in the following 3 ways:
1. Advertising the new e-commerce facility on the
front page as one of the main messages.
2. A symbol will be placed beside the store names
on the ‘Store Listing’ page showcasing our participating e-commerce members.
3. For more subtle messaging, another layer of
advertising will be implemented in the form of a QR code for the smart phone users directing them to the mobile friendly version of the site.
Promotion of online shopping to your customers
OnlineStorePromotion:
As part of our digital strategy, we’ll use all online platforms to complement each other, in turn, covering off different target markets. This will come about in two ways:
1. The ‘Tuckers facebook’ page will run it’s own competitions and other engaging content to encourage fans to ‘share’ our news about the new e-commerce facility.
2. Dedicated paid advertising with messaging around the new
‘Tuckers online shopping available now’ will target certain demographics such as post code locations, age and interests e.g. pets.
Store collateral. Will also be phased into POS material that is made available to members as optional extras ie shopping bags, flyers etc.
Search Engine Optimisation. Adword campaigns will be run to increase traffic and boost the site’s Google ranking organically also.
Members sites. Similar to the catalogue, those members with a website can have an image that is clickable and take you to the online store.
Specials. At times online specials will be run. These will be on items delivered on to purchasers on your behalf. You still get lions share of margin (all less 8% for fees).
FAQs
FAQsWith shipped on the stores behalf what margin do stores make?
Stores receive all margin less 8% for credit card fees, packing and handling etc. This allows you to receive money for items you don’t stock and most definitely don’t have to procure or handle. It is the ultimate money for nothing scenario. The margin you
will receive will range from the high teens to over of 100%.
How do I benefit from AIRR shipping on our
behalf?
You earn great margin for doing nothing, save money and time. It is absolutely nothing like AIRR selling direct because we are basically giving
you every penny made on the sale. Selling direct would be cutting you out and there is
no way we’d do that. We are providing a great service and saving you
money.
What if I don’t participate in ecommerce?
Like everything AIRR offer to
members, It is up to you to whether you participate or not. If you choose not to participate the customer will choose their next nearest or next preferred store. This store will either have the person come in for collection or receive margin on goods shipped on their behalf.
My price online is different to in-store?
This is not uncommon. A lot of retailers have different instore pricing to those available online. If you want to match up pricing, the ‘default’ pricing can be overridden at your end for your store only.
All stores listed on site?
Yes, all stores are on the store locator on the site. The only difference is that a customer can only purchase
from/off from stores that have their own e-commerce store.
Why don’t we – the member, post items to stores?
The costs are absolutely prohibitive to do this. Australia Post parcel rates outside of capital cities – both for collection and pick up, are very expensive – and they are the cheapest. The money is best in your pockets. Believe us, we tried with many providers.
I don’t stock some of the items. What do I do?
You can delete products that you don’t stock. We understand not everyone
will stock every brand. Please note for items that are easily posted – pet and
equine health/wellness products for example, it is strongly advised not to delete these as these are the site of a lot of people buy online and get delivered to their office or home. Deleting them means you might
miss easy sales and margin for doing no work.
Will Tuckers catalogues be included on the new site?
No, catalogues will not be included on the
site. The reason for this is because stores can choose can choose their own pricing and as most will do this the pricing on the site will be different – be it higher
or lower, to the catalogue in some cases. Catalogues will still be created as they
currently are, which will always include a digital version for members own websites,
email communication and social media pages.
Can an end user buy directly from AIRR?
No. The customer must select their preferred or nearest Tuckers Pet & Produce member store to view prices and ultimately transact. The margin from wholesale price to sell price – less 8%, goes to the store selected by the site user.
Is this AIRR selling direct?
No, not even close. For items that are delivered you are earning terrific margin. This is providing members with significant value and additional service.
My every price is different to the one on the site?
You are welcome to change the price of any item on the site for your store. Any edits you make only effect the pricing of your store.
What nextSALES!!!