ecommerce business model - online drugs store ( pharmacy)
TRANSCRIPT
Ecommerce Business Model
Online Drug Store
www.dawabazaar.com
s Why Pharma?
Indian pharmaceutical industry is on a strong growth path with the total value of Indian Pharma industry expected to reach almost $50 Billion by 2015-2016.
A key issue faced by the industry is management of the supply chain. Supply chain in India is highly fragmented with more than 550,000 retail pharmacies in the country.
Customer Value Proposition
10% flat discount on MRP
Delivery on time
Special Emergency Delivery
Find best doctors in city
Compare different drugs
Enables Suitable Drugs search
Bulk Selling to Dr.
e
Target Markets
Nuclear Families
Working Professional
sTech Savvy
Mothers
CONVENTIONAL
CHAIN
STRUCTURE
Value Chain Structures
PROPOSED
CHAIN STRUCTURE
Value Chain Structures
Margin Structure in DistributionMargins are represented as % on the MRP (Maximum Retail Price)
A sample cost structure is shown for a product with MRP of INR 100
s
Proposed Margin Structure in Distributions
Venture’s position in Value chains
Dawabazaar.com
Venture’s Competitive Strategys
•Every Doctor will be a part of our family.
•Eliminating the need of MR(Medical Representative) by reaching doctors through E commerce.
•Combos of various medicines as per the course of treatment.
•Discounts offered on each drug.
• Periodic Talk shows by Best Doctors in India.
•Creating Knowledge pool for common people.
•Instant access through mobile Application.
•Patients Feedback/ on different drugs.
We won’t let you die until we don’t have a drug to cure
We truly care for you..!!!