EcologicalIntelligenceinCommunica0on

KarmaKonsumGreenCamp2009#kk2009

@dromescuFrankfurt20.06.2009

Wearelivinginaworldofmaterialabundance.Howmuchcostus?

Thisistheimpactrealityforourmaterialabundance...

Ourmaterialabundanceimpactson:

•  Geosphere:soil,water,climate•  Biosphere:ourbodies,otherspecies,plantlife

•  Sociosphere:humanconcernscondiLonforworkers,childs

LostintheTunellofchoice...InformaLonAsymmetry

RadicalTransparency

•  Usedatatomakemorevirtuosdecisions•  Ecologicallytransparentmarketplace

•  Fulldisclosure

RomanEmpireandtheradicaltransparencyonoliveoil

InformaLonAsymmetryinEnergyMarket

Behavior?Diesel?

Gasolin?

Hybrid?

Gas?

Electro?

IncenLves?Finance&Insurance?

AircondiLon?

ULlity?

HeaLng/warmwater?

Devices?

IsolaLon?

EnergyconservaLonarLcles?

Usecase:CityofBoston

GeneraLonoftransparency

•  First:Forceddisclosurewithright‐to‐knowlaws

•  Second:Rulesthatforcedcorporatetodisclosehard‐to‐detectrisksorbenefits(CO2,nutrientsorallergensinfoods...)

•  Third:Bo[om‐uptransparencydrivenbyvigilantandacLveconsumers

ReducetheLCAcomplexityforaproducttoaqualitysymplicity

•  Needsforbio‐,geo‐andsociometrics•  NeedsforLCAfreedatafromcorporates

•  ComputaLonalpowerwehaveenough

•  OpenarealconversaLonbetweenconsumerandproducer

ThepowerofDistributedSocialNetworksFOAF=AdInfinitum

BUZZwithMicroblogging&Nano‐conversaLons

#IranElecLon

SocialTechnographics

BuildInformaLonSymmetry

90%onimpactscomefrommanufacture,transportanddisposalnotfromuse

RequirementsforRadicalTransparency

•  AuthoritaLveKnowledge•  ImparLalityandTrust

•  Openthewalledgardenofdata

ThechoiceofEcolabels

It‘sallaboutthebag,whatisasustainableproduct?

•  DanRomescu@dromescu

Dan.Romescu@wacox.de