ecodriven catalogue campaign en

8/19/2019 Ecodriven Catalogue Campaign En

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ECODRIVEN Campaign Catalogue

for European Ecodriving &

Traffic Safety Campaigns


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Tabe Ce .......................................................................................................................................... 2

Eece Sa ....................................................................................................................................... 4

1 Idc ............................................................................................................................................... 6

2 ECODRIVEN: A PaEea Ecd Pec ...................................................................................... 7

3 Te Gde Re Ecd ................................................................................................................. 8

4 S Edece Ecd ........................................................................................................... 9

5 Pca Ieae .................................................................................................................................. 14

6 Pacca Bee ...................................................................................................................................... 16

7 Ecd Caa: Te P & C Dee Aace ......................................................... 19

8 Ecd Iae ................................................................................................................................ 23

9 Le Leaed Eea Ecd & Tac Sae Caa ................................................... 44

10 Cc ............................................................................................................................................ 49


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C: T caa caae a deeabe e ECODRIVEN ec,

c a ded b Iee Ee Ee (IEE)

Dcae: Te e eb e ce bca e e a. I de

ecea eec e e Eea Ce. Te Eea C

ebe a e a a be ade e a caed ee.


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T e a e 2008 ECODRIVEN, a ec e ecd a a ed b e

Eea C Ee Ecec ae Iee Ee Ee (IEE). ECODRIVEN

ed 9 ce ad a Jaa 2006 Decebe 2008. T e eded a a e

ece ae ed cde e Eea caa a ae

ca d bea ee eeecec (ecd) ac ae ea.

Te e be a a e ECODRIVEN ec ad e ae e e ece

a ce ecd. I e e cde e ecca eaa bed e

ece. Tee cde a a eeac TNO e Neead c ccded a

ece cae e ea a beee 20002500 ad daa e UK

Deae Ta eedc ce dee caee aee ca.

Eaa ae e a ece ea ea e deceea ad

aa e c a e a ecd. T cae a ea e ace aa cec e ee; d d be aded; a cd ca add c a

e c; ad e ea ac ad ca ecea e ceae e

c.

Cae 5 ae e ca ea ecd ad cde dc e 2006

Ee Sece Dece1.

Cae 6 eae e bee ecd. Te b bee e e c ad

e acaed edc CO2 e, b e e bee ae e accde ae ad edced

ea ad ea ece. T e cae a ee eeac a ce e a

ecd de deed edce e c.

Cae 7 da ECODRIVEN ae eeece ecd caa e e

ce, b aa e dee e caa aace a ca be ae ad e

adaae ad dadaae e dee aace. Tee cde ead a,

ecd a, dc ad db caa aea, ad ade ad PR

ecae eda ceae. Te e deae a eac ee aace a ace ad

e e dace e eade a e e a aace be abe.

Te e cae ad e a ee a e cce ad ee ec

deae de e ace e ECODRIVEN ec. T cae e ea e e ad deed e dea ad a eade cde be e ec. Te ec

acc a cde e e ad a a eade a ad. I de be

1 Directive 2006/32/EC of the European Parliament and of the Council of 5 April 2006 on Energy End Use

Efficiency and Energy Services and Repealing Council Directive 93/76/EC

http://www.energy.eu/directives/l_11420060427en00640085.pdf


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e e eade a ed bde caa dea, ee ec ae bee ed

ee ad eeed e e ee aca ee a e ee.

Te e e e cde e e eaed e ec ad a cc.

Tee cde a e ECODRIVEN ec ade a ea deece ecd aece; ad a ecd a cce a eec addee ba cce ab eee

a e, e ce ad ee ec ad a a c ecd e bece ee

e de ad acceed.


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1 T caae eded a a e ece ae ed cde e

Eea caa a ae ca d bea ee eeecec

(ecd) ac ae ea.

Oe e cea ee e ECODRIVEN ec a bee eaa cea ae

ecd ede ad eeece: d ae ae bee eaed, d dea ae bee

aed, ad e a e a ad ae ae bee aded. T caae ee ae

e cea a ae e b e ae ad e ce bee

eeece ad e ad ecae a dea a ee aae.

Ecd b eea, aca ad ae bee a e c. I eee

e a ecd a cea a cce a eeceed b a de ae

aede: c ae e ecd a cbe eea ad ae ae;cae e e c a a e a e PR e; ae dda e e c a

ad e e eaed ad ae e d; ad ece aace aecae e ec

a ab ece ad a e ece ca acee e ca e c

e de e. Ee e e ae ecd dee e ac a e ad e e

e dc a a e becae e ece e de ca bee e

ee ae a ae eea daae ad e e ce ce

e ce. Mee ecd e ee e ae e EU Ee Sece

Dece (ESD) e ce acee eeecec ee.

Te caae ae e cae ecd ecca, ca ad acca eece. I

cde e edece e ca ad e e a eae cce

Eea ecd ae. I de ae e caae e ae cde

a a caa, ee ec ae bee aaed accd e ee ee e

ee.


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2 : ECODRIVEN (Eea Caa O DRIV bea, ENeecec a ac ae)

cce a ced Eeade ecd caa a a de aee ca,

dee a, e ad be. ECODRIVEN a cdced e ae Iee Ee

Ee2

Te ECODRIVEN caa a Jaa 2006 Decebe 2008. Te caa a baed a

b aac Eeade ca ad ea caba. ECODRIVEN ceed 9

EU ce: Te ed Kd, Face, Te Neead, Be, Fad, Aa, Pad, e

Cec Rebc ad Geece.

ECODRIVEN a cabaed Fd Ee, BP, FIA, ACEA, e Gea Rad Sae Cc DVR,

EFA, Leaea ad GE Caa S.

W ECODRIVEN ceed de a ece caee ae bee ea eeed

ecd ace e aa ca ee. T a eaed e eec ad

e e d bea a ae ad eeece a. Ude e bea ECODRIVEN

cecc caa ace ae ae ace c cdea ca deece

ad deece e ae a ead ecd. Y d e ee d acce

Caa Caae. Eeca e c e c a

eeeced ce ead ecd ed be ae ad ea. Paca

ce c ad e eeece ecd eeed e e d acce

bed a eeca.

ECODRIVEN a ea ed e ad e 9 aca EU ce: Oe 20 ceed de ae bee ceed e ecd eae ad bee b e a a

dda ad ce. ECODRIVEN a eed a 1 M CO2 e adace beee 2006

ad 20103. Fee ECODRIVEN a eabed a a e ecd cac c ca be

deed e ecd ad ac ae caa.

ECODRIVEN a dced eea eadad ad aade deeabe. Oe e

Caa Caae.

Fe a ab ECODRIVEN ca be d e ebe .ecde.

2 http://ec.europa.eu/energy/intelligent/

3 This solely concerns the impact of ECODRIVEN. The result has been corrected for possible overlap with other nationalecodriving activities.


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3 Vece ee ae caed daaca ece decade ad a a e ea

aca ae bee ea eed. Mde ca ae a bece e e ece (ad

eee dce e CO2) b acce e de eae e ece c a a a

acee e ca e c e. B ad ecd ece de d be

abe acee, a ea e ce , ee ca e c e.

Te de e ecd ae:

1. We acceea, 2000 2500 . Ca e

ea a ee eae e edce e c becae a ee ea c

ceae ee eed.

2. e e ea be ad d ee RPM

3. e ad ad ac a a aead a be ad ecea acceea

ad ba

4. We deceea, d d ,

a ea a be, eae e aac a ed a dab.

5. ce abe 80 90 / e c ceae ea.

6. a deaed e add e c.

7. a a de eceae e a d a eed.

8. e be aa e a a e .

9. , ec e e

10. e.

Te e ca aace ad e ee e ed ecd caa ae

a a ecd aca ec baed. Te ee ca aace ad e

Eea aca ca aace ACEA ad cb FIA a e e

edce e ecd be bad e ee ad ecd be ad . Te

e e be e.

F e ecca bacd a eae ead e ecd aa dced e EU

ec TREATISE e c aa a ca aaced aae 1990, ee

ebe .ecde.


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4

Te ecca eaa ad edece e ecd adce ce a ce.

Te Dc eeac cee TNO eeaed a e e4 2006 ae a aee edce

e. Read e ea ad acceea aee, e e caed ee dee

cba ee eed a ea cae, ad e :

1. H ee eed (3000 dee; 3500 e) ad deae (50%) e

2. L ee eed (2000 dee; 2500 e) ad deae (50%) e

3. L ee eed (2000 dee; 2500 e) ad dee (90%) e

F b e ad dee ca 2 ( ee eed, deae e ) a e ece.

Hee d a e ead NO e dee ee ad ea e

adce eec ea a ded a ee e a dc beee

eceded ee eed e ad dee ee: Te adce b cae beee

2000 ad 2500 .

Tee ae a de e eec ece eed e c cd eeac b e

UK Deae Ta c eedCO2 ce ee deeed dee caee

ca accd e E adad, ee e ad e e. (CO2 a e

c e ed b ee ce ca a be ead a e ea beee eed

ad e c. )

4 “The Effects of a Range of Measures to Reduce the Tailpipe Emissions &/or the Fuel Consumption of Modern

Passenger Cars on Petrol and Diesel”, TNO, Netherlands, 2006


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Te a E IV ece ae be. Tee a e ece eed E IV

e ca be ad 7080 / ad E IV dee be 6070 /.

Variation of CO2 Emissions with Velocity for Euro IV Petrol Vehicles

120

140

160

180

200

220

240

260

280

300

320

20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

Velocity (Km/h)

C O 2 E m i s s i o n F a c t o r ( g / k m )

Euro IV Petrol 2,010cc

Variation of CO2 Emissions with Velocity for Euro IV Diesel Vehicles

120

130

140

150

160

170

180

190

200

210

220

230

20 30 40 50 60 70 80 90 100 110 120 130 140 150 160

Velocity (Km/h)

C O 2 E m i s s i o n F a c t o r ( g / k m )

Euro IV Diesel 2,010cc

Te 2006 TNO e e e a cdeed e eec eed b ca ca e

c a 100 / ad 80 /. F E IV ece ee ac ea ea,


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e ca CO2 e (ad eee e c) ee 21% e a 80 / a a

100/ ad dee ca ee 25.5% e.

Ne Secd La M ae a Fce = Ma Acceea, c e e dead eae aca ca ae c a aed eec edc e c,

aca ba d. T ea e a a bd ea a e,

ea a ca eed, e e baaced ce ac . I a deaed a, eee,

ee e d be eed ee a ece a ca eed, acceeae

de . I acce ce a ece a ece a eace ad c e

eed ee a ca eed, b eeee ce ea ad

ecea acceea ad ba ea edce e c.

We deceea d d a ea eaed b e aed, a de ee ee e a e ee be de b e ca e ad a ca

c e e ee. Ude ee cd a ee e a e, eea

e ca ad bee ca ea a deceeaed e e d ae ad ae bee bed

ee e ee .

Te deaed b 25% ceae eace b aae 10% ad e c b

aae 2%5

5 “Rapportage Steekproef Bandenspanning”, R.J.M. Dumoulin, , 1997; and also“Hou de spanning erin! Onderzoek naar de bandenspanning en profieldiepte”, DTV Consultants, 1998


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Tee e e e c ( CO2) ea e ea a de ee e acceea

eda eed. I ac e 2006 TNO e ccded a ee a ee 10

20 ecd d ead e bee ce e CO2 e aded (& e aed) d be eae

a e ea ea. F ea cca ad cee a decded c

e e ccaed 1 e eceda/ cce d.

A Cd

Reeac b ADEME6 Face d a ca ed e e a 12 ed (.e. a 4

ea) a ca a cd (a/c) d aeae e ad 5% e e a e ae ca

a/c. Te eeac a eed 20 c ca e e Ne Eea De Cce ad d

a ca e a/c a a e ee cce ced aae 25%

e e a e ae ca e a/c ed .

Hee, a eed ca e 90 100 / e a d e cae a eae

ceae e c de ceaed a eace. Te adce eee e a/c a

a a de ee e a d a eed.

6 “Automobile Air-Conditioning – Its Energyand Environmnetal Impact” ADEME, 2003

http://www.ademe.fr/anglais/publication/pdf/clim_auto_gb.pdf


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Maace ea e ae e ece aedac e a ae

e c a ac, be ad be cae a ac e aace cae de

ad ea ceae e c a ed eed7 A Dc d 20058 d a a

100/ a b added 2123% e c ad a ade be ac added 2629%.

Ree aa e daea a c e e ce eed acceeae abec a a. T ea ca ecea e a ece add

e c. Te eec ea e d ed be c eae ad , ee a

e e ed acceeae e ece a e a, ee e a

e b ece a eace, c aeced b a.

7 At low speeds air resistance (drag) is low, so items such as roof racks incur little penalty

8 “Extra brandstofverbruik door gebruik van accessoires in personenauto’s”, TNO Industrie en Techniek, 2005


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5 Rad a acc aae 20% EU CO2 e

9, c ea ecd a a

a e a e e EU acee ae a 20% edc CO2 b 2020.

Tee ae a ee ec ad eca ea e EU, c a e e , e

edce deedec. Redc e c ad e dead d eae e EU

e deede ad d e ebe ae baace ae acc b

edc ed ed .

A aeee a eaced beee ca aace ad e EC Decebe 2008 ad e be

eeed 2009 a be ca aace e aeae e ca CO2 e

130/ b 201215 ace aca eae. B ecd a a a a a a,

ea becae ecd cd edae edce e a ece ad de

e ece.

Te EC ea eeed abe a ee ca acee a adda 10/ aeae

edc e c cea eae, c cd cde dece

ecae ecd c a ea dca, e ee e (TPMS) ad

ee e.

Te ecedeed ba ce ea $150 e bae ae e 2008 a e ca

ecd a a ea ce ce ce, aca a e e

ce ed ae a da ae eec e ee. I e UK, eae, ca

a ee a ca ae ee ee be ed ECODRIVEN caa ace

d e, eea e ca ad bee ac10.

Te Eea ca aace ad cb ade cea e ecd a

ee e b e eece ade bde ACEA ad FIA e EC Decebe 2006. Teee ed e ace e ceae e ee ecec e ca b

e eece d ce ad dced ecca a, ace

ee....ad bea cae a ad e a a.

9 http://www.dft.gov.uk/pgr/sustainable/climatechange/euemistrascheme?page=1 10

Transport ministers or shadow ministers from Labour, Conservative & Liberal Democratic parties participated in EST SmarterDriving Competition, July 2008


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Te EC Dece Ee Ed Ue Ecec ad Ee Sece ( a e Ee Sece

Dece ESD), be a e e (ad e ee e) ae a e

ad ee ece, ee e aaab ee ad ad ee

ecec ee eae, cbe a d. Mebe Sae ad a deade 17

Ma 2008 e e EU a cea dca e d ee e dece11.

P ecd ae e a c cae ca e ba de e

ESD, e a e ee a ea de e a ad ecd.

11 Directive 2006/32/EC of the European Parliament and of the Council of 5 April 2006 on Energy End Use

Efficiency and Energy Services and Repealing Council Directive 93/76/EC. (Article 18 specifies the timescales by

which Member States must transpose the legislation to national law)

http://www.energy.eu/directives/l_11420060427en00640085.pdf


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6

2 &

Te a ae a ecd e e e: e ece ca edceCO2 e ad e c ad e dda e c ad. I ac e

de ecd a eae c eae ce b aca a. P ace ad

(eea) ae ce c e b e ae e, e ceecee

aa e aabe. We d eebe e ca ecd aa e CO2

abaee ce ad ece, c c e ee.

F a e e, a edc e c e a deca edc CO2 e e

aca ad eea bee aa adad. Te ee e a deed

a ea a de de e ace b a e e cae e

a edae a ae e e e 1520% e a ae a aae 10%.

Ne de ae bee eeaed ac Ee ae e ee a ecd.

Te 5 de be a a a a, eeed b Fd Ee ad e Gea Tac

Sae Bad (DVR), c de cee a e cc ce: ce bee ad ce ae a

da ecd e. Te cc ae caed ad e eceae edc e

c cacaed.

1. 200. A e Fa M S 2007 Fd ad DVR aed 765 de ad a a

aeae 20.7% edc e c.

I add e daa abe, Fd a a daa a aeae 10% a. Tee

daa e e a ae bc aaabe b a bee eed ad adaed b DVR.

2. 200. I e 2008 e Ee Sa T ad Fd aed 494 ca de ad a aeae

e c edc 22.5% a e bc ad ae ad. F e de

e a ace bc ad, e aeae edc a 16.8%. Aeae eed a

a ae ae ecd .

Te ca be de e e a (e c) bee ad ae ad

deae a a a de ee abe edce e e c ae .


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3. 200. F Mac Seebe 2008, Ma ecd e aed 101 de

a a Ea, Rde! caa ad a a aeae edc e c 14%.

4. . I 2007, a d Aa ed e a 1700 b de ad a aaeae edc e c 10.5% ae ecd e. Aeae eed ee a

ae.

5. 200. A ece d Geece ceed aee ca, c ad e be. F ca

de e aeae edc e c ae a 15.9%; c de 14.7%;

ad e b de aae 25%.

6. 101. Te Neead ae eeece ecd de a ce

ce 1990. Ma cae ad aa ae aed e eee ce. Te e

a: a da ee e a ca ceae 50% ad a ee ee e e

a a 510%, deed e d ad be e ac ae b e

aaee. O e e a a ee ee ede a e a. Se

da ee ee e e e a e de e e ed

e eedbac a ca ae

7. , 2000. Reeac b e See ae ded b e S Fedea Oce

Ee 2000 dcae a ecd aae 10%12.

Te e a bee ecd e edc accde ae a a accae e

e ad CO2 a. Ideed e ae ad e ee eae ae e aeed, eae e UK Sae ad Fe Ece D (SAFED) caa c ad a ad e

Dc caa He Nee Rde.

12 “Evaluation of Eco-Drive Courses”, Swissenergy, Federal Office of Energy, Berne, 2000.


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Te ae bee dee aca e ea eae aca e ad aead ad

e adce ad ecee eed. I e eea e ecd ecae a cae ad

e e d eeece, c a cbe e accde ae.

A eae ecd ca edce accde ae ded a cae d e Habae . Habe Waeee ed e eec ace ca bee ad ae

e dc a ecd ae a aed 91 de ad eed a 22% deceae

ace ca13. Ae eae Ca, Sead, eed a 35% edc accde

ae ae ecd a.

A 5ea d e Neead d a a cae a ad dced ecd

eae ad 14% e accde ae a cae a ad 14.

Ecd ca a ead adda aca a de e edced ec, aeace ad

ea c a e edced ea ad ea a ce c a bae, e, cc

ad e ee e. F ece aabe ece ea e a ae eae ce

ecd ece ae e ea ece ee ec e ee.

Ecd ece cd e a ea be aded b a de a e, a

acce eca c beaa cae a ce. T e ecd a adaae

e ce ecae e ae ceae ece, ce e ae d aec e ece.

Ne ceae ece d a ce ae be de a ecd e dee e

bee. Te aeae ae ca e EU e ee ea15, cea a ee e

cce c a aec e ece d ae a ea ee eec.

Tee ae ca dabac ecd, ece ea e bace a e e

a eed ad acceea.

Oe e cce ab ecd a ceae e e, b de ae

eeaed a eea e cae. I ac eea de, cd e Aa,

Gee ad UK eae eeed abe, a ae aeae eed ae ecd .

Ae cce a ecd be bad e ee a e ee e a. T

ae bee e cae ece aaced bee e 1982 b cea e cae

ce. Ta ca aace ad e Eea aca ACEA ebace ecd.

13

EC TREATISE Project, Ecodriving Manual http://www.treatise.eu.com/downloads-uk.html 14

“Effectmeting Van Het Nieuwe Rijden”, NEA Transportonderzoek en –opleiding, 20051515

http://themes.eea.europa.eu/Sectors_and_activities/transport/indicators/TERM33,2002


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7 Ecd Caa: Te P & C Dee Aace

Tee ae a dee a e ecd, eac e adaae ad

dadaae. Te aac cba aace e deed a ac

cd ca , e e ee aaee ecd, e bde aaabe, eecd ace, e e aa ead e caa ad e ae a e ae

eeed e caa.

T ae a e eae: I e cce ecd eae e e a be

aae eae ace ead eea aaee e cce ae a be e

e de a. I a e ca ae a caa e e e e

de a e ee ea a ee aea ec ade e

be . F a Gee deae e ecd e aa c be

bc a e aa ade. I a e ca ed e a aa c be

e ee ad a d c ca be eaded acae e e aa c be

ad a.

Se e e aace ae caeed ad dced be.

Te eece a eac a de e ecd e e bed e ee

a ad d e. T a becae de ae e ceca ab ecd caa

a e e aead acce e ece be ed, b a becae d a

acca ad a c ca be ed e ad ded acce ae a

a.

I a ce e ada de ee de a da ce. Tee ae e

eece b e ae eee e e a e a e e a ae,

eeca becae ee ed a e e ee e ae d e. S e be

a c ce ed be a a. Ee e eeed ee eea e

e de a ae e da ecd ce.


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Ae aeae a a e e eece a ce da ecd

ce, e caed ac a a cce eeed b Fd Ee ad e Gea Rad

Sae Cc. Reeac a eeaed a ee e a a a e ca be

eee eece eac e de e ece d e . F eae, e EST

Fd d ea 500 de aed Cae X e, e da ed aeae e a 22.5%. Sc da e ae eea a e ceece ce

e c ca eac ea 7 8 de a da.

A Gee ded ae de da ecd e a aced e UK

Nebe 2008 baed e e eecee ecd e a e a a .

Te ae aed cc ee ad a ae a ee eac c

a a aeae ee de e da. Te ae ee becae e

ae ee a ee de b a cee a eac a ae be de a

e ca.

Hee, ee da e be eae eee e e eaced, e a

eac a ea e de e e cea aace be e

aae.

Ecd a b a e adaae ad a b a a c e c ad

a ad accebe a a ca be e ad a aee, cee

ceece ca. A d a ae eda, a ee ee ad a ea c ad a

ae cee eac ac. Te a eee aae d e ad e e de

eedbac ad adce ab de e ece. A adda adaae e e

adaded ac ea ca. Te a ac a a ee, ea aac

aeb a ad a a, c ca e be eaed cea eced e

ecd ace.

Ecd a a ea ce ad c. A e ed e cae ( c a) a

CD ROM ca be caed ad 30 e ad aed a adad de PC cc

a a ee ee ad eda e c ad 50 e. Tee e ae ceece

ad ca be a ecee a eae a adece ad ce e e ecd eae. A

ecee c a e ca be deed ee e ECODRIVEN16 TREATISE

ebe17. A e e ed e ec (ed a) a ea adaced e

ae a ae cee cee ad d d e b ae a ea ad c eeeeb a aca ece ad ee be ed a dac e a e

ee e de ac.

16 www.ecodrive.org

17 www.treatise.eu.com


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W e ECODRIVEN ec a e ae ecd a aea a bee dced

cd e, e, e , aeee, ecee e cacae e c, e

ee ae, e ad USB e c ad DVD. Se e aea, c a e e

ee ae ad e ecee ae a ecc e eaed ecd, b a cae e

aea ae a c e a aaee ecd, ee e bec e

ee d, ad e e dec e a ebe e de a.

M ee aea ca be b a c ad ae a eece ea e

eea cce ad a aa aaee ecd. Eece db cae ae

a, a d be ea a d ae c a a e ca, a

e ca a a eae a eaed dbe e aea e.

Oe e adaae a aea a e ae caabe a a bde

bece, a e ded a ecc caed caa ded ad

a aa caa.

&

Ade ca be a e eece ea ecd a ca be a a e

dc. A ecee eae a ecd ade caa e Dc He

Nee Rde caa, c e baed a ed e 80 TV S e De

Haad e a ee ecd eae. Te caa a dced a ee TV ade,

c ae bee a ea ad ee 2008.


22/50

22

Rad ade ee a ee a ecd caa a ca be bed

ccde e ad/ ee ed e a ee be d. B

ade ee ae b ade aeed a de. I e UK, eae,

Ta Ld a a caa 2007 ad 2008 a cded a ee ecd eae

e bac be, c ee ecca deed be ee b de e be.

Te c ade ea eea aae caa a a ae bde.

Gd ad ad TV ade aca ae eee dce ee bee a eda e

caed, c ea e ae a a ca ea be caed d a ae bde.

Neeee, e bde a a ad ad TV ade, e ae eea ceece, a

deaed b e Dc aa ecd ae He Nee Rde.

A d bc ea caa ca b e e adaae ade a a ac e

c b eca a e ab e ecd ace. PR ad ade aeee ceea. Reebe a ecd addee bec a ae a

e e e aeda cae cae ad e c a eded caa a e be

a a e d. A a PR caa a d e a be eed a

be ced b , eae, be e e a ecd ce, e

e a e, e ac a caa.


23/50

23

8 T cae e eae ace ad ae deae a a e de ECODRIVEN

ec. I ed a ee eae e e eade dea ad a. Te ace ae

aaed accd e ee ee a e eed.

Eae ee ecd ace a ca be deae a bde cde e

.

C: Fad

Tae : Nce de

Se ae : 60 000 80 000 e ea

Dae/da: Sce 1998 &

Bde: Icded e d c cc, ea c e d c aee

Pae aa: D c; Eaa ce; Vece Ada Oce

Cac: Saa Ha, E De O: aa.a@ede.

Vea Pea, Ma: ea.ea@a.

Webe: D c, Eaa ce ad Vece Ada Oce

Ee ce aca a /e ce.

Te ec bea e ea 19971998 e aae 1000 d c ee aed

dee ecd e a a e ad e ecd ae de a. Te ae

eabe e de e a ea cee ad e ea ae e ecd ae eabe

e e a eae cece. Sce e aae 60 000 80 000 e de e ea aeeaed ecd a a e ae ce ad aae e ae be a a

ecd ae ce. Tee be ea a a a e de Fad ae a

ecd ea aed c.


24/50

24

Te de a be a e becae a c ea ecd

e de e ecd e ad.

Oe e e ea a ec a bee , e a a e de ae bee a

de e ece. Ae e ecd ae a de ca ca edce e e

c b 1015%.


25/50

25

C: Be.

Tae : Pca; Ce / dda; Ca ca de; Va de

Se ae : 600 (dec); 500 000 (a eda)

Dae/da: Seebe 2007; ad Je 2008

Bde: 5000 EUR

Pae aa: Mce Bee; BBL (Fe Fedea Eea NGO).

Cac: M. We Fe: [email protected]

Webe: .ecd.be (BBL)

.cecebadea.be (Mce)

F da Seebe 2007 ad ee da Je 2008, Bd Bee Leee ad Mce

aed a e ee caa a a ece a e e Be be ad, e

a beee Ae ad Be. Pee ad ed a e ece a ee eed

a ee e ee cec ad ee ecea e ee aed e cec ee. Te ee

a a eeaed Je 2008 a e ca ca a e Ta Pa Cee Ee De.

I a 600 ca ee ceced ad e eedbac ce a e e. Te ac a

eceed cdeabe eda ae TV ad ad.

Te e ee ee: I Seebe 2007 62% ca eed ad dae deaed e

(deed a 0,5 ba e be eceded ee) b Je 2008 e e a 35%.

Mce ad BBL b cde e caa ae bee a ea cce ad eee a eea

2009 b aeed a c.


26/50

26

C: Pad

Tae : Fee aae; Ca ca de; Va de.

Se ae : Ta 380 ee aae

Dae/da: Tee eda ee

Bde: N acabe

Pae aa: M Ee, M Ec, M Iace

(); Ta Pad (); LeaePa Pad (); P

Abe & Mcce Fedea; Sa D (a ea a

ca.)

Cac: Ua Ae, [email protected]; Maa Ońa, [email protected]

Webe: www.kape.gov.pl/ e/ECODRIVEN

KAPE be e P ECODRIVEN caa LeaePa Pad a a ae ad . T c

ea a e ca ee aaee ca aded cedb e ec ad

eed e ee aae cdece e bec.

KAPE d cac ee aaee aca be a e a e eae

cce ecd. F eae, a e Fee Maaee Ie CeaEae

Ee 2006, KAPE eeed ECODRIVEN 60 ee aae e e be

aa Pad. KAPE a ad e ee ECODRIVEN a e e aeP ceece ee aae, 300 aca.

Oe e P cae be aed b ECODRIVEN a a ccee ca caed Lec

Pad, c a a ee 600 ece. Te a ecd ece aed e

ead RDC (Rea Db Cee). Te e e a a RDC eee (80 e

aed). Te QSE Maae a eeed e e ecd LYRECO aaee. LYRECO

decded a a e eee cd ae aae ecde. F Mac 2008

Nebe 2008 LYRECO aed 100 eee. Ne e ae aae ee aed. LYRECO a

edce e c b 35% eac ea.(ca 25.00028.000 EURO edc c).

Te QSE Maae a Lec a eee e e ae c ed a ea e. T

dae, 100 Lec ca ad a de ae eceed ad a ad e ca ed

ce ad eed e a. Lec ae a eed ceae dc a cae d

e eeece a KAPE ca e ee a ee aae ceece.


27/50

27

Tee ae a ee aaee ceece Pad ad ee ae a e e a c

ead e ecd eae. I a ee e bec a a b aca ad

eea bee.


28/50

28

C: Pad

Tae : D c

Se ae : 45 c aed

Dae/da: Tee eda a e

Bde: N acabe

Pae aa: M Ee, M Ec, M Iace

(); Ta Pad (); LeaePa Pad (); P

Abe & Mcce Fedea; Sa D (a ea a

ca.)

Cac: Ua Ae, [email protected]; Maa Ońa, [email protected]

Website: www.kape.gov.pl/ e/ECODRIVEN

ECODRIVEN e ade ec e ecd Pad. Te bec eae e

ad ee ae e ecd c. KAPE aed ec c e dea

ecd ad ceae a e eaed eca ecd ece.

Tee eda d c aeae e ee aed dee P . I

a 45 c ee aed. Te ae a cded b eeca ad acca

. Ae e e a aca eceed a e a aea dbe

a e d c de.

I de deae e eecee e ece a a a d e eecd acca e ad ad e e . W a e

de aca aced a ecd DVD. T ceaed a d aee ad a

c dc ecd ad ecae dea ad eeece. I e ed a c eceed

cecae eaed b KAPE.

Tee a a d ee c, e a eeed a dee be

ecd ce a e d c.

A a ac e cce ee a a e ee e P Abe &

Mcce Fedea ad e Ta Cee Naa Deee Leae c eed KAPE

ca ad aaa e Cac.

Tee a eda ae de e a cae e ac.


29/50

29

&

C: Be

Tae : Pca; Ce / dda; Leae de; D c; D

eae

Se ae : 60 000 ee (ea 1)

Dae/da: Jaa A 2008

Bde: 15 000 EUR

Pae aa: Bea M Ta; Fedea eaa cee (GOCA);

Aca d c (Fedede); Fe da ac

ede (FFTVSV); Wa edea eea NGO (IEW);

Fe Fedea Eea NGO (BBL)

Cac: M. We Fe: [email protected]

Webe: .ecd.be

T caa ed ecd a e d c ad eae. Te caa

a a ea cce, a 400 c ad 200 eae. Tee c ae

a ecd 60 000 eae de d ea 1.

Tee a cdeabe eda ae TV, ad ad eea eae. Te eece e

Bea edea e b, Ye Leee a e ac e ceece eed ece

eda ee.

Te caa a b ecd de ca ae. I Ma ad Je 2008 e Bea

edea ee aed a dabe dc aede e

ada, d ad aa dc a ad eea e.

Oe e cc ee dc a a bad ce a cd ecd

a a c c e de a ad eaa.


30/50

30

C: Ued Kd

Tae : A de

Se ae : 25 de UK; 500 ce ace

Dae/da: J ad A 2008

Bde: 20 000 EUR (P a eae a Fd Ba)

Pae aa: Ee Sa T; Fd Ba; Fd Ee; Gea Rad Sae

Cc (DVR).

Cac: Bb Sa, Ee Sa T. bb.a@e..

Webe: .e../ecde

Te Ee Sa T (EST) eaed e ECODRIVEN ae, ab Fd Ee, a

da ee e ca be a e ceece a e ecd. T dea ad

a edae aea becae e e e ec de a e UK a baed e

dea a da e, c ae eee e a e a e e a

ae.

Te Ee Sa T eee aaced Fd Ba 2007 e e aa

a a caa a:

• P ecd ce e UK

• Te e eecee da ecd e

Te e a e Fd Ee Sa T Sa D Caee, a baded aa

ce d e UK ece de, c ace J ad A 2008. Te

Caee a ed e ee da a e B M S Ld ad a e ea

ca. De ceed a a 20,000 Ee Sa Receded dc ded

b Fd.

T ee a e Caee beeed e Eea eeece, e d

c ad e EST ec aae aeed Ce a bee e ce bea

a aed b Fd Ee ad e Gea Rad Sae Cc (DVR). T a a

eee e da a eed e UK c ee e ecd . Tee

c e eed e UK ad a adda aeae e cacade e

ede a 10 c a ad bee eeced e Caee.


31/50

31

A e ea ee eac ce e a a c ad de a e cc bc

ad ee e: ce e a d e; ce de c; ad e a a

ce a c b ca e e ece. Te M S cc

a ed ae ad ad a e aca eed 30 e e ee a.

Te ce a baed e e e c e d a, b a eeac

eece e ee e e ca de e c bee ad ae.

S Mebe Paae a e Caee, cd e ad e a

ee a ca ae.

494 de acaed e Caee ad aceed a aeae 22.5% edc e c

ae . Fee, de aeae eed a e ae , de a c

a ae d ea e d.

.

/

112 16.8% 0.0 384 24.4% +1.5

494 22.5% +1.2

Te ca be de e c e e a (MPG) bee ad ae ad

deae a a a de ee abe edce e e c ae .


32/50

32

Te ae eae ecd ace deae a a Ecde a eed a

ed ee ee.

Pec: Cec Rebc

Tae : Hae cae; c de, e b de.

Se ae : Ab 3000 ae cae c ae ebe e Cec ead ae

aca CESMAD Bea

Dae/da: Je 2008 Ocbe 2008

Bde: 25 000 EUR

Pae aa: Naa ee; bc ad ae ec aa cd

Me da ČR; Me řed ČR; ČESMAD Bea; Ba Cea,

; MecedeBe Če eba; Mce Če eba; Scaa Cec Rebc; Se Cec

Rebc; AMK; ad V Tc Cec

Cac: Ta Ve, SEVE, [email protected]

Webe: .dacedA.c

Ude e e L Aca Hae, a a ceca ae ae a

dced de cae a dced eece eae e e e ec e c ad ae e eae eec e be ace e ee.

Te ae a aed ca a dace ad a ae ea 3.5 12 e

a ad c. Ta cae eae c ad be cd a e ae (b

a a e cae a).

Aca ee eed e a 15 cea ee aea: ecca a c; ece

ea ad aeace cd a edca; ad eea ec. De ee

aaded a cecae e ea eace aceed a cea ee. Te cecae a a a

a a ee abe e.. b e d.

A a 13 ae cae eed e ae ad e e be e cae

ee eeced b a deede ee cee be aaded a Aca ae cecae.

Ceca ad e ea d c aaded cae ae aed e a a ae

.


33/50

33

Te ae a ded aca ecca adce e e eace.

Te ae eceed b e bc ad bee: a a e a e

aa ced e e Pae cd. VOLVO Tc, Scaa, MecedeBe,

ad e aa ae aca "CESMAD Bea".

Ta d e ad ece a e ae , e e ae e ae

eae.

C: Face

Tae : B de

Se ae : 13,000 de

DaeDa: Seebe 2007/ Je 2008

Bde: EUR 30,000 ECODRIVEN; (P EUR 80,000 e RATP

Pae aa: UITP, J ebe WWF a e aad cee

Cac: A Le, RATP A.Le@a.

Te RATP a Fec, aeed ca ea 80% bc a e Ie de Face

Re ad ad eee, aeace, ad a e ea Face ad abad.

Te b deae a 4,200 be, 352 b e, cd be, ad 3,635 aee

e da. Yea c 80 e dee e.

I 2006, e RATP B Oea ad Maeace Deae aed a ce beee

dee b e e a edc e c b 5%, c eae 4 e

11,500 TOE e ea. Te ce a e bced a RATP.

Fe c a eaed Seebe 2006 eab e baee ad aa Seebe

2007 ee ad bee edced.

Te a e e a aceed e e eceae edc e c ee ed

a ceeba eaad ee. Te e a aced e aad cee

.

E e aaed edce e e c b e a 2%. Tee 8 e aed a a

81, 576 e e.


34/50

34

Lessons learned

Te EcCaee a e eceed b b de ad aeace ea. Cea beee

b e ed e a a bee eeed.

I a d ca aaee a ca ea caea adaae: aee c, e

de e, ed a e be ba d, ad .

Te ce a e a a cd be ed b e cae.

Te EcCaee aa ad ea e eedbac.

I cc, 2009 RATP ce ae, c a e ea acce

a e e a a eac de ; e ae 2009 dbe e.


35/50


36/50

36

3. & . Ia ad dea ced e

caa: eae ad eaa ee dbed d e ecd ce ad

cae ae c a Se e a, Ba Cea ece e,

ad Sda A ca deae. LeaePa a ed ecd e Cec Rebc.

Te eece e e cd e Me e Ee ad a Dec Sda

A eed a e caa eceed d eda ae. Ia ab e e

ceece a badca aa ee ad ad cae ad a bed aa

ad ca eae ad e ee.


37/50

37

&

C: Geece

Tae : Pca & e decae; Ce / dda; Ca ca

de; B de; Tc de; Aca D Ic

Se ae : 500 000

Dae/da: Seebe 2007 Nebe 2008

Bde: 60 000 EUR

Pae aa: Gee M Ta; Gee M Deee (ded a

caa aea); Heec Pee Mae Cae Aca

(SEPPE); Te Rad Sae Ie (IOAS); AIG Geece Geea Iace

ca (ded a caa aea); LeaePa Geece (ded a

caa aea); Gee Fedea D Sc (POEEAM); D

Sc; Rad Sae Ie Ae Mca; Uba TaOaa Ae (OASA); Heec Ie Taa Eee;

Ca aace e Ta ad Daa; Uba B Ca Ae

(ETHEL)

Cac: M Maa Zaada aaa@ce.

Webe: .ecd.

Oe e a bece CRES a bee decae ecd ad bee de acee a de ead e cce a aa ee. CRES cceeded b

e Me Ta a e c ee ad a a ee ee Le. A a e eMe a aead aced ( A 2008) e ac a e caa e ecd Geece a e a e ea ecd e edcaa ad eaacede e ac e d cece (be Jaa 2009).

I add ae a cae (c a ETHEL, bc ba be Ae) ae , e e M, e eca aca e ac cea CRES e ecd. Fe a ce ae be eeced.

Fa, e ea deee aca CRES a ee ad e c a aed aea ee e e, a aa e e e cce

CRES ee ae e 10 ad ee (e E ea adece) ad 4 TV ee(cd e aa TV e cae NET). I add, CRES ceed ea eade ede ad dae ebe (.ecd.) de e ea ad bee aea ad eace e ed e. Mee, d ed, CRES a acaed a ee c a e Tea Ieaa Fa 2008, e Eea Mb Wee 2008


38/50

38

ee CRES ae a eec ead ecd ad e Ae T S 2008. Leae ad e aea a bee e a e e a 70,000 ae eed ee

I Ma 2008 CRES deeed ecd a c de. Te aeae a ae a a

15%, c ca e ae e ee ca . CRES a a ecdce d c. Reac e c a e, a dca ae eae ecd e d e. Mee d J 2008, CRES deeedecd a a ae eae ca cac ae e ac. Fa, Nebe 2008, CRES deeed ae ecd a e b de ecee e aeae ee c edc aae 25%.


39/50

39

C: Neead

Tae : Ce / dda; Ca ca de; Va de

Se ae : 10 M ceed de. Reaced e: 25,000 ceed de

Dae/da: 25 Seebe 30 Ocbe 2007

Bde: 100 000 EUR

Pae aa: Se, a ad a de, ece aace, cb, e

aace ad e, ANWB.

Cac: Pee Wbe, SeeNe. (P.Wbe@eee. )

Webe: .eeede.

F e ee Seebe ad Ocbe 2007 a ace ace e ecd a

Se e a ad adace a ade a. T cded e dee

a, ece ad c ad a, e ee cec, De (De) ca ad

Debb (Da) ae a dcee, ad ecd a ad. Te Se ad ea

dbed e a Se a da de ae e Rad ace, a ee

da adace. Fe ee a aaabe a e cee ce Se .

Te ac eaced a ea 25 000 de dec ad a eaed 3 eda ee

cd ad ad eae ceae. Mc e eda ceae ced e e ecd.


40/50

40

Te ae eae ecd ace deae a a Ecde a eed a

ee ee.

"

C: Aa

Tae : Pca / Decae (Me); Pae ca de; Ca ca

de; B de; Tc de; D Sc; Nce de √

Se ae : Aa ee de a 17 ea

Dae/da: O

Bde: N acabe

Pae aa: aa ee; Aca d c; Ee e;

Abe aca (AMTC, ARB); Vece aace; Ca

ee; BB Pb (b ee)

Cac: M. Rb Ka, [email protected]

M.Bea Ee, [email protected]

Webe: .a.a

.aa.a

Te ecd ae (Sa Iae) Aa a a:a b, e Aa

ae cba eee a e ad cae cae a, aced b e M

Ace, Fe, Ee ad Wae Maaee ad aaed b e Aa Ee

Aec. Te ecd ae cde e :

• A aa ecd ce ad acca eda caa.

• Ceca ecd ae ad a

• Ecd a ca, c ad b de


41/50

41

Te ade ecd ce a ae ace aa ce 2004. I 2008, 3 000 de

aed e ce, c 435 ee ce a ad. Te ce ce

ee ada ea ad a a c a ea ace Vea e 20 Seebe 2008.

Te ce cee a e ce e e e c. Te 2008

e aceed 2,98 e/ 100 ee a VW G TDI Be M, c a a ad

33% bee a e ca ca decce e c 4.5 e/100.

I de e ecd e de a ec a eabed a 2004 a

e d c dee ecd e. I e ea 21 c de ad

aed ee da ce bece ceed ecd c. I 2006 a aa ecd

c a deeed ad ae a ea e bad Aa d c e e

ceca cee. Tda ee ae 200 ceed ca ecd c; 50 c ad b

ecd c ad e c aed a e ae.

,

Te Ecd ae Aa e ceed a ca, c ad b de. Acca

adb e ee ece caed ae bee deeed cc e Aa

Aca D Sc, AMTC ad Pb. I 2008 a adb aca ac a

aed. T dae 2,800 b de, ea 2000 c de ad 1.500 ca de ae bee aed.

Tca e a ae a ae 515%.

Cea e Aa edea aa (BB ) a bee aca cce. W

aae 2,800 de ad a ee 2,100 be, BB e be b ee ea Aa.

I a ea ec a 2,800 de ed a ecd a. I add, 4,800 a de

BBTa ae bee aed. I eaed a ecd BB a edced CO2

e b 8,000 e e ea.

Te Aa ecd caa e ce 2009, a ae

e ae ee ad eed ee e e ae d c.


42/50

42

"

C: Neead

Tae : Pae ca de; Ca ca de; B de; Tc de; Ta

de, Nce de

Se ae : 10,000,0000

Dae/da: O

Bde: 2,500,000 EUR aa

Pae aa: M Ta, M Ee, e 40 ce ad ea

aa;

Cac: M. Pee Wbe, .be@eee.

Sa Rea, .ea@eee.

Webe: .eeede.

Te Dc aa ecd ae He Nee Rde cce a e ae e

ed 1999 2011. Te ae eeed b SeeNe, bea e Dc

M Ta. I ecae (ea) de ad ee e cae ad de

aee ca, dee a, e ad a e eeece.

Te ae cabae e 40 ce ad ea aa, a e aad ca be.

Te Dc aa ecd ae ce e e:

1. D c cc

2. Reedca ceed de

3. Fe a ca dece

4. Te ee

5. Pca bea

Ia eee e ae ae a eaa cea, cca ad

eaa ad .


43/50

43

Te Dc ecd ae a e eae baa edc CO2 e ad

cbe Eea Saabe Ta. I a a ae e eec e

a c e e ad ae, ac e ace ad de e.

Te Dc ecd ae eaaed aa. Te e e 2007 eaa ae d e Dc ceed de a e a ecd d e ad 8 10

ceed de ae aa He Nee Rde ad ce. I 2007 e ae eed

a ea 0.3 M CO2 e adace. Te ae e ae a CO2 e adace

1.5 M 2010. Te ceecee e ecd ae e a aabe c

eecee e e 10 e aded CO2 e.

Te ae a de EU ce a e a e EC.


44/50

44

9 &

&

I e eeeced ce a a a adca e e Eea eeecec

(ecd) ad/ ac ae caa. Te ce e eeeced ce ad ce e

eec e cdced ad aed ace.

I e a e cabae eaa aca. T eae aa ebe

aa. ECODRIVEN cabaed e.. FIA, ACEA, Fd Ee ad eaa eae

cae.

Te ed eae a a ECODRIVEN ae e ace dee dae e aa, be e ae cae, aca, cae, NGO, e,

ada, Gee e.

F e Neead a eed a ce ceca ad bace aa

e cedb becae e ae ae ee aa e e a

eea aece ada. Mee ee ceca aa ae a e

da e deeed e ad a db/cca/eda cae, c add

e ecec ad eecee e ac. Hee e SeeNe a c a caa e

b a caa a ae ae e e c ae, c a ed

SeeNe cde c e e ca e.

SeeNe ae eabed a a e ecd ae c ae ced e Dc

aa ecd aa He Nee Rde. Oe 40 aa ae ae e ecd

e. Te ee a ca ceaed e e a e ea. Te ecd

ae ee ede e eae, b e He Nee Rde a .

I Aa e ecd ae de a e cce a ae beee

eea aa cd Aca, ceca ae, d c ad e

ee ad e UK a ae beee e Ee Sa T ad Fd eeed bab

e cce ecd ac a c dae.

F Pad e KAPE aed ae d c a e ee ae a

aabe e c (a KAPE dd ae e cac ed) ad ece

becae a eae bec ee d be e e ee dead. Ae

P ae a KAPE ae ee eda a e ad aa ae a

e KAPE e a e aca a e ee aaee ca aded

cedb e bec ad e ec.


45/50

45

I Be e ae beee a ae ceca ae (Mce) ad e Fedea

Eea NGO (BBL) ed aca e. Te eece Mce ae de cdece

e caa ecca ede ad ab ad e eece BBL ae de cdece

e de eea ca. Hee BBL a ed a e eea ae eded be

eaded b ae eae ad e BBL a e eae ea ee.Te eea eae da eae ae cae ae a e aa

e eae ad e ae aed eec a caa .

F e UK a e ea a D ee e ee: Lea e ce

eeece ad aae e ae e ce e de ec. Hee,

be d a ca ad aa deece be ae acc ec a ae be

adaed accd.

I Be BBL d a eab a ea ee beee ae a ecce, e cda ad c b a ad a ee c

e.

I Aa ad e UK eed a ec e a ca a aa

aabe e a a ca a, e ea, ad ac a a cae d

e cae. Sc a ca eed be aca e ad de eed be a ecc

e, b ae ea, cec ad d cca .

F e Cec Rebc ce a e ea, SEVE e a ae a a

ee e ee daed e be aca. Te be be ea

aca ed be ee e eee e dace de be ebe e e eae d ce. T a ee e ce. A

eea e be da ee a be ab dead a eed

aca: e eea bc ea ecd .

Te e bee a dda ec ae ae a d a eeced. L e aee

ad caa ae eed ee a cae d bea ad acaed edc

e c ad CO2 e ae eae.

I Geece e e Gee Me Ta a cca e cce e Gee

caa ad ae e a e ecd ae e caa a be cce. T

e a a e dec ae ca e a caa a ea b.

Hee CRES a e a e Gee caa d ae bee ee e cce a cea

aa ee c a eabed a cded ecd a e e ea ace

a.


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I e UK a bea ca cae ae EST eeed e Gee ad

edece e UK e eecee d edc e c.

T edece a e a dec b e UK Deae Ta 2008 d a

4000 de 2008/9 ad ea 40,000 2009/10.

&

Se ecd caa ead a eea eae, e aca eae ad

e e ae eae, b a cae ace de

acceace. I e UK, eae, e Ee Sa T a ee eea b

ead ecd caa aca eae a ce ae e ecee ee.

I e Cec Rebc SEVE d a adce ced e edc e c aeaed

a a adece, a ced e aead de a cae ae ad SEVE

d a e cd eac a de adece ad a de ee e ecee eae

e e ca ad be a bee de.

I e UK a aa ecd ce aed a a ae beee EST ad Fd eceed

eaab d eda ae b eec EST beee a a e bc cd ae

bee baed eda ae c a a eae a ca aae ad bee a ae e

ec.

I Geece cee ee d be eea e ecd adece a d

a be ecee e bec. A cae a e Ae T S, ee e

ae ada a de a e ae e e c. Hee d e

ce e e a Ta A aaced a ae ee cae adece.

I Be BBL a a cce caa e ecd eae de b ee e

a e caa cd ae bee ed ca b TV ad ad ad aeed ecca a

ee ad aae aed eae.

I ecd a c ee e cce a e , SEVE ed a A G Ee

Labe a aeaace e ee abe ed e d ad e ca da e CO2

e. De eaced e becae e aead eced ad eaed e abe. T

eeece e a e ce ee ecd e , caa d e

e aea a a a aea c de ae aead aa.

F Fad ce a a e dc aa e eda ee a caa.Ma e a e ea da e ecd a ae, c bea 199798,

ee a cdeabe eda ee e ec ee eea, b e ea e ec

a e eda ae. Hee, Ma a ecea a bad a eec

e ac a ecd a e de acceed Fad a a a a e.


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Hee, e Neead e e e eeece, eda ceae cea a e

ae e caa.

Ma ae e e eeece ad de a. Ma Fad adKAPE Pad b eae e ace e ce e ad ece a e

ae, a ee ae ae e e eed cacade e ede e.

Te Aa Ee Aec beee a ecd d a a ee eae e e e de

e ad a eae d be eed e ab ecd.

Ma ae d a de eac e ece ecd a e ecd

ae ce ee e eceed a a e ae ce. I ee a

eea e a ad ec e ecd eae e ad aecaed b de.

I e UK EST a ed b a e eecee da a ad a e aea e eac a eceed aee.

I e Neead ee a ee ecd a ce e ad, eeca

da ce. Ma eae cae e a ce e de. A e ee

e dee a cea. Te ac a a ae bece cdeab e

cac, be, ea e ad ceece ea cbe.

Ad Be e caa a c ad eae a a ea cce. BBL beee a e

ac cce a e ac a a a ea ae e baed e e a

aede ed de a ad eaa.

I cca a a d e e be. T e eeca a ce

cce ea ad ae ad a bee ace ad ec.

(Pe) e ae a ead a e ae ae eed ace ad

ec, ae edece e e ee ee. A bea ad

ee ae d cee aaabe. Fe a ab ca be aceed

e cda e ECODRIVEN ec SeeNe (ee .ecde.).

F e Eea caa e e ca be ed. Oe e e ECODRIVENe. T e a eeeae 9 EU ce:

• SeeNe (Pec Cda), Neead

://.eee.


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48

• Ee Sa T, EST, Ued Kd

://.e..

• Ma O, Ma, Fad

://.a./e

• Aa Ee Aec, AEA, Aa

://.eeaec.a/(e)/de.

• Cee Reeabe Ee Sce, CRES , Geece

://.ce./ae/de_e.

• Bd Bee Leee, BBL, Be

://.bdbeeeee.be

•

Te P Naa Ee Cea Aec KAPE, Pad://.ae..

• Sed ee a eee, SEVE, Cec Rebc

://..c

• Ree Ae de a ae, RATP, Face

://.a.


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10

1) ECODRIVEN ae aed ad de a de ae cce ec e

ecd 2006 2008 cd a ce, ead a, a ad eda ad ade caa. Te ec ed a 1 M CO2

e adace 2010, c 0.5 M ca be abed e 50% d

Iee Ee Ee.

2) Tee ca be e a eab a caa, b baed e eeece e

a ea a ae a eea e ea aac be e :

• See ee ca e ecd ae.

• Decde ea ae ad eea aac. F eae, ead a,

eda caa, aaee a ec.

• Lea e ec & eeece. T ed ee ee e c e

ECODRIVEN ae e ea adde ae ed Ecd Iae cae

e.

• See ae aae aa. Tee be e ae

bc ec eae ece aace, e aace, cea ca

Gee, eea a aa, ea, d c.

• Decde e eae ad e eda a d e e.

3) Te ECODRIVEN ec a dbed ade a aed e deece e ce

c eaed. I e a cae e ec ed e d ae

cced d ae bee ca ded e ECODRIVEN ec.

Fee a e ec ae aead ad c eec ad ed bee

ec ad ae a ae ceed e. F eae e UK e ae

a EST a Fd Ba a ed a Gee ded ae dee a

da ecd ce; ad Pa RATP a ce ad ee

ecd ae 2009 ee ECODRIVEN a ed.

4) Ae bad cc a ecd a cce e e a ce ce ea addee ee e ba cce ab eee a e, e ce

ad ee ec. Ac Ee ee ad aaee ecd ce

ee ae e cc e ECODRIVEN ec.

5) F e eeecec (ecd) ad ac ae caa a ceae

b eaa aca ad aa ae ae ce cac e ae


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ad ca be ed a eeda a ace. ECODRIVEN a eabed a

e a ca be ea deed c e caa.

ecodriven catalogue campaign en

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