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Dr Mariano Ramirez | Senior Lecturer | Industrial Design Ecodesign prac:ces of whitegoods manufacturers

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DrMarianoRamirez|SeniorLecturer|IndustrialDesign

Ecodesignprac:cesofwhitegoodsmanufacturers

46.31

18.77

16.76

15.92

13.96

5.85

4.37

3.28

0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 40.00 45.00 50.00

Samsung

Whirlpool

Electrolux

LG

BSH

Arçelik

Miele

Vestel

NetsalesinbillionUSD

*Samsungfigureisforall‘consumerelectronics’,includinghomeappliances,TV,printers,medicaldiagnos?cs

AEG,Chef,Corberó,Dishlex,DitoSama,ElektroHelios,Electrolux,Eureka,Faure,Frigidaire,Kelvinator,King,Molteni,ParkinsonCowan,Philco,Prosdócimo,REX,

Rosenlew,Sanitaire,Simpson,Somela,Tornado,Tappan,Therma,TricityBendix,Volta,Wascator,White-

Wes?nghouse,Zanussi,Zoppas

Acros,Admiral,Amana,Ariston,Bauknecht,Brastemp,Consul,Estate,Gladiator,HefeiSanyo,Hotpoint,Indesit,Inglis,Jenn-Air,Kenmore,KitchenAid,Maytag,Polar,Privileg,

Roper,Scholtès,Whirlpool

Balay,Bosch,Coldex,Constructa,Gaggenau,Junker,Neff,Pitsos,Profilo,Siemens,Thermador,Ufesa,Viva,

Zelmer

Atlan?c,Electra,Finlux,Graetz,NewPol,Servis,Vestel,

VesZrost

Altus,Arçelik,Arc?c,Ars?l,Beko,Blomberg,Defy,Elektrabregenz,Flavel,Grundig,Leisure

©2012SteveBelleKre+LouiseStPierre+PhilipWhite|TheOkalaEcoDesignStrategyWheel.

©1999ABElectrolux.7,000pay-per-washwashingmachinestrialsinGotlandIslandSweden.

1Radicalinnova:on

1Radicalinnova:on

©2015Miele&CieKG!6000Series

1996

2016LGTurboWash

1Radicalinnova:on

1976

2016MieleWT1

1997

1Radicalinnova:on

©2015LGElectronics|Door-in-Door™Refrigerator©2011WhirlpoolLaKnAmerica|BrastempGeladeiracom‘SmartDoor’

1Radicalinnova:on

©2012WhirlpoolCorporaKon|Bauknecht|GreenKitchenecosystem

1Radicalinnova:on

©2015BSHHausgeräteGmBH|BoschSeries8AcKveOxygen™Washer|SiemensiQ700SensoFresh

2Lessmaterialimpacts

©20xxMiele&CieKG.Castironbalancingweightsforwashingmachines.

2Lessmaterialimpacts

©2011.ABElectrolux|‘Ecologic’washerwithBraskemI'mgreen™Polyethylene

3Manufacturinginnova:on

©2006.ABElectrolux|Materialbalance

4↓Distribu:onimpacts

©2010SamsungElectronics|Shrink-wrappackaging

BEFOREAFTER44%lessweight70%lesspulpRecyclable

Refrigerator

Dishwasher

Microwaveoven

4↓Distribu:onimpacts

©2013SamsungElectronics|Returnable-Reusablerefrigeratorshippingpackages|Expandedpolypropylene

4↓Distribu:onimpacts

©2000ABElectrolux+SCATuscarora|Returnable-reusablepackagingsystemtrialforcookerrangeswithdirecthomedeliveryservice|Expandedpolystyrene

5a↓Behaviourimpacts

©2012SamsungTopLoaderwithAquaPreserve©2011WhirlpoolConsulLavadoraFacilite|ReuKlizarAgua

5a↓Behaviourimpacts

©2012Whirlpool6thSensePowerClean©2013KitchenAidAquaSenseRecyclingSystemfordishwashers

5a↓Behaviourimpacts

©2012Miele&CieKG|WashingmachinewithEcoFeedback

5a↓Behaviourimpacts

©2009BSHHomeAppliancesCorporaKon|How-tovideos

EUEnergyLabel

Clotheswasher

Clothesdryer

Dishwasher Fridge Oven

Samsung A+++ A++ A++ A+++ A+LG A+++ A+++ A+++ A+++

Whirlpool A+++ A++ A+++ A++ A+Electrolux A+++ A++ A+++ A++ A+

BSH A+++ A+++ A+++ A+++ A+Arçelik A+++ A++ A+++ A+++ AMiele A+++ A+++ A+++ A+++ A+Indesit A+++ A+ A+ A++ AVestel A+++ A A+++ A+++ A++

5bLessuseimpacts

©1992EuropeanUnionDirecKve92/75/EC|EnergyconsumpKonlabellingscheme.

5bLessuseimpacts

96

32

27

17

6

3

Whirlpool

LG

Samsung

Electrolux

Arçelik

BSH

Clotheswashers

172

23

18

9

4

2

Whirlpool

LG

Samsung

Electrolux

Arçelik

BSH

Clothesdryers

84

62

33

31

27

9

9

BSH

Whirlpool

Electrolux

Miele

Arçelik

Samsung

LG

Dishwashers

121

121

58

47

33

28

10

Whirlpool

Electrolux

LG

Samsung

Arçelik

BSH

Miele

Refrigerators

©1992EnvironmentalProtecKonAgency+USDepartmentofEnergy|EnergyStarforenergy-efficientconsumerappliances

14W 7W6W 7W

5bLessuseimpacts

5bLessuseimpacts

©2013LGElectronics|PowerCutEverCool©2015WhirlpoolIndia|IcemagicPowercool

5bLessuseimpacts

©2013Miele&Cie|SteamCare‘FreshenUp’©2009Samsung‘AirWash’ ©2011ABElectrolux|VapourAcKon‘Refresh’

5bLessuseimpacts

©2008ABElectrolux‘Sunny’clotheswasherwithhot-fillconnect©2014Miele‘SolarSave’dishwasherwithhot-fillconnecKon ©2009Whirlpool‘GreenGeneraKon’

6Systemlongevity

6Systemlongevity

Sparepartsstockedfor15years

Sparepartsstockedfor10years

Sparepartsstockedfor7years

6Systemlongevity

©2004IndesitGraffiK ©3007ConsulAquarela ©3007AmanaJot

6Systemlongevity

©2007WhirlpoolLaKnAmerica|GeladeirasLinhaBrastemp‘You!’

6Systemlongevity

©2009AmanaDesignerColourPalene|Aspen,Crimson,DiamondDust,Evergreen,OceanBlue,Oxide,Slate,TuscanChestnut

7End-of-lifeop:miza:on

©2009AmanaDesignerColourPalene|Aspen,Crimson,DiamondDust,Evergreen,OceanBlue,Oxide,Slate,TuscanChestnut

7End-of-lifeop:miza:on

Summary•  Ecodesignstrategytoolsprovidedesigners/manufacturersapproachesforminimizingadverselifecycleconsequencesofproducts.•  Legisla?onanimportantdriverforchange.•  Addressingresourceconsump?onaspectsandnega?velifecycleimpactsofdomes?cappliancesatproductdesignstagemakesmostsense.•  Energylabelshelpconsumersnavigategreenwash.• Manufacturersmustgobeyondengineeringorlogis?calimprovements:radicalinnova?on,reducedbehaviourimpacts,systemlongevity.•  Explorerevolu?onarysolu?ons:PSS,collabora?veconsump?on.•  Empowerconsumerstowardsresponsibleconsump?onbehaviours.

ThanksforyouraNen:on!