ECOLABELLING

ECOLABELLINGA Presentation by S.A.S.A.K.I

Environmentalists Shardul Thakker Amar Itagi Suhail ManjardekarAteet RaoKunal SharmaIkram Vora

Contents Introduction Origins ObjectivesStepsBenefitsSchemesIndian Ecolabel and products under itCase Studies

What is Ecolabel?Environmental performance certificationVoluntary method of environmental performance certification and labellingIndentifies products that meet specific environmental criteriaAn impartial third party identifies the criteria and verifies and adherences and awards ecolabelsBased on environmental policy tool known as life cycle assessment (LCA)

Origins Growing global concern for environmental protection on part of governments, businessesBiz recognized Envt.concernsFound advantages in special products involving environmental declarationsGained attraction of customersMore Biz made claims and Greenwash began Concern for Credibility amongst customers 1994, Enter GEN; 2 Decades, 27 Organizations across the globe

ObjectivesEncouraging environmentally sound innovation and leadershipBuilding consumer awareness on environmental issuesProtecting the environment

BenefitsEnvironmental Benefits Substitution for environmentally preferable materials

Industrial Benefits Valuable tool to communicate environmental benefits of a product

Consumer Benefits Guidance in decision- making when buying a product or service

Governmental Benefits Provides an effective and easy to use tool for procurement programs

Types of Eco LabelsType I: Voluntary, multiple-criteria based 3rd party program that awards a license that authorizes environmental labels on products indicating overall environmental preferability

Type II: informative environmentalself-declarationclaims

Type III: voluntary programs that provide quantified environmental data of a product, underpre-set categoriesof parameters set by a qualified third party and based on life cycle assessment

BarriersMisleading/ Fraudulent ClaimsUninformative ClaimsUnfair CompetitionFeasibilityMethodologies

Steps in Eco-LabellingGetting StartedEligibilityApplicabilityGetting AdviceContact Competent bodyUnderstand advicesStarting the ApplicationCollecting Evidencea. Provide Dossier containing declarations, documents, etc.Submitting ApplicationEcolabel AwardedApplication ApprovalCompliance MonitoringInspections

Ecolabelling SchemesNational Eco-labels - WorldwideCountry NameYear StartedName of ProgrammeGermany1977Blue AngelCanada1988Environmental Choice ProgrammeJapan1989EcoMarkNordic Countries1989White SwanUnited States1989Green SealNew Zealand1990Environmental ChoiceIndia1991Ecomark

ProductsEcomarkUPS Carbon NeutralEnergy StarBEE

1. Ecomark: A government operated seal of approval program for environmentally preferable consumer products.To increase consumer awareness, the Government of India launched the eco-labelling scheme known as `Ecomark' in 1991 for easy identification of environment-friendly products.

2. The UPS Carbon Neutral shipping label indicates that UPS customers have offset the climate impact of the GHG emissions produced by the transportation of that shipment. UPS calculates the emissions and purchases carbon offset credits equivalent to the GHG emissions created in shipping the package to make it "carbon neutral".

3. This label estimates how much energy the appliance uses, compares energy use of similar products, and lists approximate annual operating costs. Appliances that meet strict energy efficiency criteria set by the U.S. Environmental Protection Agency are eligible for the blueEnergy Starlabel.

4. The agency's function is to develop programs which will increase the conservation and efficient use of energy in India.12

Case Studies

With the new European Eco Design Directive the objective is the integration of environmental aspects into the product design with the aim of improving the environmental performance of the product throughout its whole life cycle. Air conditioners have been identified as energy related products (ERP) because they have an impact on energy consumption during use. Therefore a new set of rules for energy efficiency measurements and specifications have been identified which will be integrated in the new energy efficiency label.The new legislation came into effect in January 2013 and Toshiba products will comply fully with all requirements under Lot 10 or alternatively Lot 11 where required, please see our dedicated website Web:http://ecodesign.toshiba-airconditioning.eu/en/

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SAMSUNG Galaxy Series

TheGalaxyNote 4and theGalaxy Note Edgehave been awarded with eco-friendly carbon labelling certifications in US, UK, Japan, Korea, and Russia. It means that Samsungs latest smartphones dont use any environment hazardous chemical substances such as Halogen, Beryllium, and PVC. They also come withpackaging and support documentation made from 100 percent recycled paper.The Galaxy Note 4 received environment friendly certification from UL (Underwriters Laboratories from US), Carbon Trust (UK),Ecological Union (Vitality Leaf Russian Union), andKorea Environmental Industry & Technology Institute. The Galaxy Note Edge received Eco-Leak environment labelling fromJapanese Industrial Environmental Management Association.15

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