Spring/Summer Program

2

Spring/Summer

Spring/Summer

01 OPENING LETTERS

05 SEMINAR

09 DESIGNER PANEL

23 “THE WINDOW”

03 ECO CRITERIA

07 SCHEDULE

13 RUNWAY

33 PARTNERS

1

MyriaM Laroche president of eFW

Welcome to the third edition of Eco Fashion Week (EFW). This time we’re bringing you the latest responsible fashion and trends for the 2012 Spring/Summer season.

After a successful fall show, it is our firm belief that Vancouver, with its location on the West Coast, is the perfect city to host Eco Fashion Week. We are extremely proud to be part of the City’s Green Action Plan: an initiative to make Vancouver the greenest city in the world by 2020.

For our third season EFW is about passion and persistence. Our extraordinary team has once again put together a magnificent event that strives to inform and educate while providing a platform to discover eco conscious products.

Eco Fashion Week is about being responsible and conscious about the design, production and distribution of your clothing and accessories.

Thanks to all of our talented designers, speakers, partners, buyers and media. We appreciate you for being open to the change and believing in us. You rock our worlds!

Our last words are going to our fabulous team! We are blessed to be surrounded by such amazing people that have the same mission as us, to be part of the eco-revolution!

Yours truly,

Myriam Laroche

President of Eco Fashion Week

OPENING LETTERS

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GreGor robertsonmayor of Vancouver

On behalf of my colleagues on Vancouver City Council and the City of Vancouver, I want to send my very best wishes to 2011 Eco Fashion Week.

Our growing fashion industry builds on the diversity, talent and entrepreneurship of the region’s designers and manufacturers. When we couple this with our sustainability goals and practices, we have a golden opportunity to lead the way in this emerging sector of the fashion industry.

The team at Vancouver Eco Fashion Week are talented, experienced and energetic and have a compelling vision and a global audience. Vancouver is proud to be part of the change!

Yours truly,

Gregor Robertson

MAYOR

A MESSAGE FROM THE MAYOR

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Fair/ethicaL traDeResponsibility towards human rights, reasonable work hours, no child labour, the right to unionize, a fair living wage, higher environmental and social standards. No direct environmental influences that impact on people in the workplace in the form of vapours, gases, dust particles, noise, temperature, etc.

LocaLDesigned and constructed in your local community.

cUstoM/taiLor MaDeAlso called demi-couture or made-to-order. This is a way of encouraging quality and “slow fashion” over mass-produced disposable fashion. Craft / Artisan: products that have been crafted using artisan skills such as embroidery, which preserve the perpetuation of ancestral traditions.

recycLeD/rebornCreated with reclaimed, recycled or repurposed materials. Anything that has been made from already existing materials, fabrics, metals or fibers. These are often reclaimed from previously made clothing and accessories and reworked into new ones. Fibers can also be re-purposed from pre-existing fabric, re-spun and reused for new garments.

orGanic/natUraL teXtiLes anD MateriaLsWoven/fabric from natural sources like bamboo, SeaCell® (seaweed) Ingeo™ (corn), milk fiber , hemp, nettle, wool, peace silk, soy silk, wood, rubber, cork ,cupro and other exotic sustaining plants. Natural fibers that have been grown without any pesticides and other toxic materials, preserving the health of humans and the environment. The process of organic growth can be certified by various organizations.

ECO CRITERIA

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VintaGe/seconD hanDVintage is a generic term for new or second hand garments created in the period from the 1920’s to 1980’s. However, the term is often used more generally for second-hand clothes or up-cycled clothes. Articles of clothing that has been given a new life through some sort of customization).

Fabric Waste reDUctionIn the production cycle, less fabric wastage as possible in cutting and sewing process

eco PrintinGUse of environmentally responsible printing process

VeGan/ aniMaL Free/ crUeLty FreeInvolving no animal testing or unjust labour practices. Products that have been made without the use of leather or animal

tissue products e.g. fur, milk fibers, silk and low impact/natural/vegetable dying. Dyes are made from a class of colorants extracted from vegetative matter and animal residues: berries, seeds, vegetables, leaves, plants.

Green MarKetinGOffsets, Packaging, labeling, promotion, business cards.

sociaLLy resPonsibLePromoting an awareness of environmental and/or social issues. Participating in eco program like 1% for the planet.

resoUrce eFFiciencyGenerate the greatest possible benefit using the smallest possible quantity of natural resources. Water-efficient closed loop, no substances that enter the waste water path via a wet process.

eco–certiFicationIs your brand granted with an Eco Certification?

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Carly StojSICmarket editor, WgSn

Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultation services in creative intelligence.

joE kEllyCo-founder of gobi Carbon management Solutions

Joe has 15 years experience providing senior-level consulting to businesses, governments and non-profit organizations. He has designed greenhouse gas inventories, reduction plans and carbon offset programs for countless private and public sector clients. Joe has authored numerous articles on climate change and has presented at conferences around the world. He holds a PhD in Resource and Environmental Management.

SEMINAR

myrIam laroChEpresident of eco Fashion Week

Myriam Laroche wants to take the world of fashion and make it green, responsible, respectful. With more than 17 years of experience in the fashion industry as a Creative Director, Buyer, Product Developer and Journalist, she knows fashion from the drawing board, to runway, to salesroom. She sees just how far-from-green it can be. In fact, many have started referring to the $ 300 billion-a-year fashion industry as "waste” couture.

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WEd, oCt. 05

2:00pmPrESS PrEVIEW3:00pmdESIgnEr PanElnicole bridger | Jason Matlo | Jeff Garner

4:00pmthE WIndoWtrade show & boutique – Private shopping(invite only)

5:00pmVIP oPEnIng SoIrÉE featuring sara brudner(invite only)

7:00pmdj ShoPPIngfeaturing sax on Wax - DJ Leanne and buddha sax (Open to the public)

thUrS, oCt. 06

2:00pm – 9:00pmthE WIndoWtrade show & boutique

3:00pmSEmInar by WgSnwith carly stojsic

Fall 2012 trends

5:00pmdj ShoPPIngfeaturing DJ colin hargreaves(Open to the public)

5:00pmdaUb & dESIgn | CUrlEE bIkInI | anna koStUroVa6:00pmSECond dEnIm | jUjUbE7:00pmSItka | Unlokk by EaSon Wang7:00pmdj ShoPPIngfeaturing DJ Matthew brown

8:00pmnIColE brIdgEr presented by

9:00pmSoFIa | tItanIa InglIS | harrICana Par marIoUChE presented by

SCHEDULE

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FrI, oCt. 072:00pm – 9:00pmthE WIndoWtrade show & boutique

3:00pmSEmInar by gobI Carbon managEmEnt SolUtIonSwith Joe Kelly, co-founder of Gobi carbon Management solutions

Managing and off setting your business’ carbon Footprint

4:00pmSEmInar by myrIam laroChEPresident of eco Fashion Week

Why and how to re-use in Fashion

5:00pmdj ShoPPIng (Open to the public)

6:00pmgyPSy markEt VIntagE | trUnkShoW by mISty grEEr | myrIam’S CloSEt 7:00pmdj ShoPPIngfeaturing DJ aimee hawker from Girls on Wax(Open to the public)

7:00pmadhESIF | doWntoWn bEtty | lrma ClothIngpresented by

8:00pmPUrE magnolIa | ShEFElt | anna talbot

9:00pmjEFF garnEr

10:00pm“Ego FaShIon” CloSIng nIghtfeaturing DJ hedspin, sincerely hana, cherchez, ricky MarsFortune Soundclub - 147 east pender Street

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WEdnESday, oCtobEr 053:00pm | designer Panel

FrIday, oCtobEr 079:00pm | runway Show

prophetik.com

JeFF gArnerLaunched in 2002, Prophetik is an all-sustainable fashion lifestyle brand designed by, Jeff Garner from Leiper’s Fork, Tennessee. Jeff’s mission is to bring awareness to the principles of how clothing is produced, dyed, and distributed and the effect these processes have on the planet, and to challenge the design practice known as “planned obsolescence.”

Prophetik is stocked in over 40 high-end boutiques throughout fifteen states including Fred Segal in America; Eco Age and My Sugarland in London; and in Japan and Switzerland. A media favourite and a prominent voice in the ethical fashion arena, Jeff dresses Sheryl Crow, Taylor Swift, Kings of Leon, and the Jonas Brothers, and recently dressed film producer and prominent VOGUE.COM UK contributor, Livia Firth for the 2011 Golden Globes.

DESIGNER PANEL

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Nicole Bridger was born and raised in Vancouver, BC. She obtained her BAA in fashion design from Ryerson University in Toronto ON. She then went to London, UK to intern at Vivienne Westwood where she learned the art of sculpting fabric and returned with an understanding of doing more than just making clothes. Bridger came back to Vancouver looking to learn some of the business side of things and paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. She was then ready to put her design and business sides together to create her own label of socially conscious contemporary women’s wear, Nicole Bridger.

WEdnESday, oCtobEr 053:00pm | designer Panel

thUrSday, oCtobEr 068:00pm | runway Show

Presented by

nicolebridger.com

niCOLe BriDger

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Jason Matlo is a Vancouver fashion designer who aspires to bring his art form to an international audience. His goal is to set a benchmark for Canadian made ready-to-wear women’s fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated women’s line that is designed and manufactured in Canada. Each collection is an expression and extension of his artistic vision; each garment is painstakingly crafted and finished to the highest standards.

DESIGNER PANEL

WEdnESday, oCtobEr 053:00pm | designer Panel

jasonmatlo.com

JASOn mATLO

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daUb & dESIgnThursday, Oct. 065:00 pmFeaturing

anna koStUroVaThursday, Oct. 066:00 pmFeaturingz

CUrlEE bIkInIThursday, Oct. 065:00 pmFeaturing

RUNWAY

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SECond dEnImThursday, Oct. 066:00 pm

jUjUbEThursday, Oct. 066:00 pm

SItkaThursday, Oct. 067:00 pm

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SoFIaThursday, Oct. 069:00 pmPresented by

Featuring

Unlokk by EaSon WangThursday, Oct. 067:00 pm

nIColE brIdgErThursday, Oct. 068:00 pmPresented by

Featuring

RUNWAY

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Facebook.com/RowentaBeautyCanada

Official hair tool sponsor of major fashion weeks

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tItanIa InglISThursday, Oct. 069:00 pmPresented by

Featuring Bliss Lau

harrICana Par marIoUChEThursday, Oct. 069:00 pmPresented by

Featuring

gyPSy markEt VIntagEFriday, Oct. 076:00 pm

RUNWAY

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Superior in luxury,used by designers and professionals everywhere.

This is

NOT an iron...It’s refined performance

In a class of it’s own.

It’s power beyond comparison.

www.rowenta.ca

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RUNWAY

adhESIFFriday, Oct. 077:00 pmPresented by

Featuring

myrIam’S CloSEtFriday, Oct. 076:00 pm

trUnkShoW by mISty grEErFriday, Oct. 076:00 pm

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lrma ClothIngFriday, Oct. 077:00 pmPresented by

doWntoWn bEttyFriday, Oct. 077:00 pmPresented by

PUrE magnolIaFriday, Oct. 078:00 pmPresented by

Featuring creative

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SheFeltFriday, Oct. 078:00 pmFeaturing

AnnA tAlbotFriday, Oct. 078:00 pm

jeFF gArnerFriday, Oct. 079:00 pmFeaturing

RUNWAY

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adhESIFwww.adhesifclothing.com

Ça Va dE SoIwww.cavadesoi.com

CarmEn WEStwww.carmenwestcreative.com

CUrlEE bIkInIwww.curleebikini.com

anna talbotwww.annatalbot.ca

anna koStUroVawww.annakosturova.com

“THE WINDOW” TRADESHOW AND BOUTIQUE

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daUb + dESIgnwww.daubanddesign.com

ECo oPtICSwww.eco-optics.com

FormalItEESwww.formalitees.com

gyPSy markEt VIntagEwww.gypsymarket.tumblr.com/

doWntoWn bEttywww.downtownbetty.com

dIVIna dEnUEVowww.divina-denuevo.com

“THE WINDOW” TRADESHOW AND BOUTIQUE

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harrICana Par marIoUChEwww.harricana.qc.ca

jola V. dESIgnwww.jolavdesigns.com

jUjUbEwww.jujube.be

lrma ClothIngwww.lrmaclothing.com

jEFF garnErwww.prophetik.com

hUmE atElIErwww.humeatelier.com

“THE WINDOW” TRADESHOW AND BOUTIQUE

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MArYnA hrYChAnA MYrIAM’S CloSetwww.facebook.com/pages/Myriam-Laroche-ecostylist/72637132431

nICole brIDgerwww.nicolebridger.com

PUre MAgnolIAwww.puremagnolia.ca

SeConD DenIMwww.secondclothing.com

robIn hooD CoUtUrewww.etsy.com/people/robinhoodcouture

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tItanIa InglISwww.titaniainglis.com

ShEFEltwww.hriseh.com

SoFIawww.sofiaclothing.com

trUnkShoW by mISty grEErwww.mistygreer.com

“THE WINDOW” TRADESHOW AND BOUTIQUE

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P e n t i c t o n , b c c a n a D a1 - 8 0 0 - 8 5 1 - 0 9 0 3

www.misconductwineco.compop over to popchips.com

snack.smile.repeat.

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www.greenstems.ca315 Abbott Street, Vancouver | 604 568 1314

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PARTNERS

**

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aimeeHawker

dj

Fluff

Furniture provided by

rentfluff.com

35

EFW TEamMyriaM Laroche, President of Eco Fashion Week

NaNcy Bouchard, Producer

ashLeigh said, Designer and Runway Coordinator

evaN ducharMe, Designer Assistant

Matthew May, Artistic Director

Jessica LiNNay, PR & Marketing Coordinator

aNdrea hiLL, Sponsorship Manager

tiM FurNess, Production Manager

LaNa MaLeNica, Production Coordinator

Mishar BrioNes, Stage Manager

carLy BradLey, Buyer Coordinator

KeLLy garoN, Executive Assistant

doMiNique Lesage, Accessories Coordinator

MiKa seNda, Senior Graphic Designer

caMiLLe puche, Graphic Designer

sarah d’arcey, Sponsorship Coordinator

caMiLLe MarteL, PR & Marketing

daNieL peters, Stage Manager (BOH)

stephaNie, Stage Manager (FOH)

JiLLiaN BagaN, Trade Show Coordinator

christiNe cLarK, Volunteer Coordinator

JustiN voitic, Music Coordinator

aNdra JohB, Front Of House

tess visoNa, Buyer Liaison

JaNice Li, PR and Marketing intern

MarLoN vizcayNo, Registration Coordinator

aLFoNso arNoLd, Photographer

aNdy hodgsoN, Photographer

sharad Kharé, Videographer

charLes zucKerMaNN, Videographer

EFW PaRTNERSdavid hay, Showtime Display

eric doucet, SW - Audio Visual

shirLey, All Types Communications

BriaN FredericKs, Bar Manager

heather MartiN, Bluebird Strategy Sponsorship

36www.ecofashion-week.com