eco fashion week autumn/winter 2011 program

Program

AUTUMN WINTER2011

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presented by

front row supporters

public supporter

official web supporter

media partners

supporting sponsors

suppliers

preferred hotel partners

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Welcome to the second edition of Eco Fashion Week (EFW) presented by AVEDA. This time we’re bringing you the latest responsible fashion and trends for the 2011 Autumn/Winter season.

After a successful fall show, it is our firm believe that Vancouver with its location on the West Coast is the perfect city to host Eco Fashion Week and we are extremely proud to be part of the City’s Green Action Plan: an initative to make Vancouver the greenest city in the world by 2020.

This season it is our mission is to increase awareness of the full cycle of fashion production, what we like to call the 4 r’s: Reduce, Reuse, Recycle & Refuse. It’s about being responsible and conscious about the way the design, production and distribution of your clothing and accessories are made.

EFW strives to inform and educate while providing a platform to discover eco conscious products to further the industry.

Thanks to all of our talented designers, speakers, partners, buyers and media, thank you for being open to the change and believing in us. You rock our worlds!

Our last words are going to our fabulous team! We are blessed to be surrounded by such amazing people that have the same mission as us, to be part of the change!

Myriam Laroche & Evie Ponce President of EFW VP of EFW

The Official Volunteer & Program Sponsor

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4 Sponsors

7 MYRIAM LAROChEPresident of EFW

EVIE PONCEVice-President of EFW

10 GREGOR RObERTSONMayor of Vancouver

12 RAY CIVELLOPresident of AVEDA Canada

13 LEE MALLEAuCEO – VEDC

14 Eco Criteria

18 Schedule

20 Conference Speakers

24 Designers

40 Tradeshow Exhibitors

Table of ConTenTs

The City of Vancouver is once again proud to support Eco Fashion Week for the year 2011. Eco Fashion Week’s mission to position Vancouver as the global capital of eco-friendly and sustainable fashion, nicely aligns with the City of Vancouver’s goal to be the “World’s Greenest City” by 2020.

Our great city is the perfect location to host the exposition of responsible trends in fashion, to educate others about sustainable and ethical practices in the industry, and to explain the local, international and personal benefits from adopting these practices. The team at VEFW are talented, experienced and energetic and have a compelling vision and a global audience. The City of Vancouver is proud to be part of the change!

Year after year, Vancouver enjoys a worldwide reputation as being the world’s most livable city, which was reinforced again in the 2010 issue of The Economist. With one of the smallest carbon footprints of any city in North America, Vancouver’s economic strengths include: world-leading expertise in advanced energy technologies, green buildings, and a plethora of environmental services. by supporting Eco Fashion Week, the City of Vancouver is enhancing this economic growth, as well as providing a platform for the development of creative and new employment opportunities.

Eco Fashion Week is a bi-annual event, that follows perfectly with Vancouver’s other related objective of moving towards an environmentally sustainable economy, creating a hotbed for the development of “green” commerce and business innovation. It continues to be an honour for Vancouver to host Eco Fashion Week.

WELCOME

LETTER

CITY

OF

VANCOuVER

Gregor RobertsonMayor of Vancouver

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We’re thrilled to partner with Eco Fashion Week once again and inspire awareness around sustainable style. Aveda has a long relationship of working with fashion designers to reduce the environmental impact of their shows and it’s a natural step to support and promote eco-friendly fashion through Eco Fashion Week.

Especially exciting is that this event takes place in Vancouver, home to our new flagship Aveda Institute Vancouver. AIV is located in a National heritage property at 101-111 Water Street and incorporates a number of green design features. Vancouver is an exhilarating place to be right now in terms eco beauty, fashion, and design!

At Aveda, we are constantly striving to set an example for environmental leadership and responsibility. We keep asking, “Can we do this better and how?” It’s integral to our mission and we truly believe that beauty is as beauty Does.

Ray CivelloPrésident of AVEDA Canada

As the economic development agency for the City of Vancouver, the Vancouver Economic Development Commission (VEDC) is proud to support Vancouver Eco Fashion Week (VEFW) in their quest to position Vancouver as the international capital of eco-fashion. The City of Vancouver is now defining “green” for the future – as a business focus for growth. “Green Capital” is the City’s business brand for economic development and is part of a strategic effort for the City to take advantage of the shift in the global economy to address issues relating to Climate Change and other environmental challenges. Your efforts in helping Vancouver become the international hub of responsible and ecologically sustainable fashion is a strong contributor to our “Green Capital” strategy and will help Vancouver lead the world into the new “green economy” – a hub for green jobs and green economic development.

The VEDC believes that the Vancouver Eco-Fashion Week can grow into an international showcase event for our City and strengthen its position as the “Green Capital.” We wish the VEFW team all the best success in executing on its vision for this event and becoming a world-class destination event that is a “must-see” for the global fashion industry calendar.

Lee MalleauCEO – VEDC

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ECoCrITErIA

FAIR/EThICAL TRADEresponsibilitytowardshumanrights,reasonableworkhours,nochildlabour,therighttounionize,afairlivingwage,higherenvironmentalandsocialstandards.nodirectenvironmentalinfluencesthatimpactonpeopleintheworkplaceintheformofvapours,gases,dustparticles,noise,temperature,etc.

LOCALDesignedandconstructedinyourlocalcommunity.

CuSTOM/TAILOR MADEAlsocalleddemi-coutureormade-to-order.Thisisawayofencouragingqualityand“slowfashion”overmass-produceddisposablefashion.Craft/Artisan:productsthathavebeencraftedusingartisanskillssuchasembroidery,whichpreservetheperpetuationofancestraltraditions.

ORGANIC/NATuRAL TEXTILES AND MATERIALSWoven/fabricfromnaturalsourceslikebamboo,SeaCell®(seaweed)Ingeo™(corn),milkfiber,hemp,nettle,wool,peacesilk,soysilk,wood,rubber,cork,cuproandotherexoticsustainingplants.naturalfibersthathavebeengrownwithoutanypesticidesandothertoxicmaterials,preservingthehealthofhumansandtheenvironment.Theprocessoforganicgrowthcanbecertifiedbyvariousorganizations.

VINTAGE/SECOND hANDVintageisagenerictermforneworsecondhandgarmentscreatedintheperiodfromthe1920’sto1980’s.However,thetermisoftenusedmoregenerallyforsecond-handclothesorup-cycledclothes.Articlesofclothingthathasbeengivenanewlifethroughsomesortofcustomization).

RECYCLED/REbORNCreatedwithreclaimed,recycledorrepurposedmaterials.Anythingthathasbeenmadefromalreadyexistingmaterials,fabrics,metalsorfibers.Theseareoftenreclaimedfrompreviouslymadeclothingandaccessoriesandreworkedintonewones.Fiberscanalsobere-purposedfrompre-existingfabric,re-spunandreusedfornewgarments.

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ECO PRINTINGUseofenvironmentallyresponsibleprintingprocess

FAbRIC WASTE REDuCTIONIntheproductioncycle,lessfabricwastageaspossibleincuttingandsewingprocess

VEGAN/ ANIMAL FREE/ CRuELTY FREEInvolvingnoanimaltestingorunjustlabourpractices.productsthathavebeenmadewithouttheuseofleatheroranimaltissueproductse.g.fur,milkfibers,silkandlowimpact/natural/vegetabledying.Dyesaremadefromaclassofcolorantsextractedfromvegetativematterandanimalresidues:berries,seeds,vegetables,leaves,plants.

GREEN MARKETINGoffsets,packaging,labeling,promotion,businesscards.

SOCIALLY RESPONSIbLEpromotinganawarenessofenvironmentaland/orsocialissues.participatinginecoprogramlike1%fortheplanet.

RESOuRCE EFFICIENCYGeneratethegreatestpossiblebenefitusingthesmallestpossiblequantityofnaturalresources.Water-efficientclosedloop,nosubstancesthatenterthewastewaterpathviaawetprocess.

ECO - CERTIFICATIONIsyourbrandgrantedwithanEcoCertification?

ECO

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SCHEDULEFAShION ShOWS / TRADE ShOW

Wednesday,February23SaltBuilding(exceptpressConference&JasonMatloshow)

Thursday,February24SaltBuilding

Friday,February25SaltBuilding

Friday,February25SaltBuilding

CONFERENCE

REGISTRATION 9:30-10:00am

CARLY STOjSIC 10:00-10:50amWGSN 40min/10minQ&A

SCOTT MCDOuGALL 11:00-11:50amTerraChoice 40min/10minQ&A

MIChAEL SMITh 12:00-12:50pMSears Canada 40min/10minQ&A

bREAK 12:50-1:20pm

LINDA MITChELL, 1:20-2:10pmChRISTINA KLEE 40min/10minQ&A& MANDY QuINSEYNAFTA Import Specialists, Department of Homeland Security (U.S)

DR. RICK SMITh 2:20-3:10pmEnvironmental Defence Canada 40min/10minQ&A

DENISE TASChEREAu, 3:20-4:00pmSCOTT MCDOuGALL& DR. RICK SMITh Panel on Education

OPENING PRESS CONFERENCE 1:00pmShangri-La Hotel

jASON MATLO - Invitation Only 2:00pmShangri-La Hotel

DAhLIA DRIVE 6:00pm

OPuS bIKES PRESENTS:TONIC LIFESTYLE APPAREL, SOFIA CLOThING DOWNTOWN bETTY 7:00pm

KENDOR TEXTILES PRESENTS: WE3, LAV&KuSh, RED jADE 8:00pm

(ZERO.O.LAb), PERIDOT KISS, KIM CAThERS 9:00pm

EChO RAIN, ANNA TALbOT, FILLY 6:00pm

jESICA MILTON, bATTALION, ADhESIF 7:00pm

NICOLE bRIDGER 8:00pm

ALTERNATIVE APPAREL, SITKA, WESC 9:00pm

TRADEShOW 10:00am-4:00pm

PROPhETIK Cocktails8:00pmrunwayShow9:00pm

ecofashion-week.com

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EFW TeamPresident MyriaM Laroche

Vice-President evie PonceOperations Manager ShAuNA bIGGAR

Assistant To Myriam jILLIAN bAGANAssistant To Myriam KAELA STEWART

Assistant To Evie LuCIA MARTINEZ GuERRERO Creative Coordinator AShLEIGh SAID

Assistant To Ashleigh EVAN DuChARME Designer Coordinator ShERYL ShARKEYAssistant To Sheryl MARLEE WORThEN

Prophetik Coordinator KEVIN jERVIS Conference & Speaker Coordinator MARY hANLON

Sponsorship & Program Coordinator ChRISSY ChRZANShoe Coordinator jENN REGEhR Buyer Coordinator jENNA bRETI

Marketing Coordinator ALEX LEROSEMarketing Coordinator CAROLINE ALLARD

Buyer Team DENA KOuTSOGIANNISBuyer Team KATE PICKERING

Buyer Team ANDREA hILLSenior Graphic Designer MIChELLE MCKENDRY

Graphic Design Intern CAROLINA WONGProduction Intern bERIL KALELI

Minor Sponsorship TANIA PARISELLAGift Bags ALISON MACDONALD

Production TeamConsulting Producer RObIN bANCROFT-WILSON

Producer/Production Manager TIM FuRNESS

Associate Producer MITRA MANSOuRJr. Producer MIShAR bRIONES

Technical Director DREW bENNETTVolunteer Coordinator SARAh VICKERY

Assistant Volunteer Coordinator ZOE PELEDAccreditation Coordinator LuCIA MARTINEZ GuERRERO

Lucy’s Assistant MARLON VIZCAYNOProduction Intern AMY-LYNN CORSE

Aveda Opening Party TeamProducer LANA MALENICA

LX RANDALL COOK Audio CONRAD

Hospitality REFINERY/LICIOuSVenue Contact DOMINIC TRILOKEKAR

Shangri-La TeamShangri-La Producer ChRISTA MEISTER

Stage Manager LYNDI bARRETTPR jILL KILLEEN

LX MARK (ShOWMAX)LX RANDAL COOK

Audio CONRADVenue Contact jOYCE LIu

Fashion Show TeamCreative Director MATThEW MAY

Stage Manager RObIN bANCROFT-WILSONFront of House Manager CAROLINE ALLARD

LX ShANNON hANDLEYAudio MARK FREDRICK

Volunteer Coordinator SARAh VICKERYHair & Make-up MARTA MuRY (AVEDA)

Backstage Hair & Make-up AVEDA TEAMVenue Contact KEVIN jOhNSTON

Salt Tradeshow TeamProduction Stage Manager RAChEL bLAND

Vendor Coordinator ShERYL ShARKEYConference Coordinator MARY hANLON

LX ShANNON hANDLEYAudio MARK FREDRIK

Media And PRMedia Liaison jENNIFER ShAW, COLLEN KIRK

SponsorshipSponsorship Liaison hEAThER MARTIN

Assistant Sponsorship Liaison bRITTANY LANIGANMedia Sponsorship SIMONE LOVELL

EFW ecofashion-week.com

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Carly SToJSICMarket Editor, WGSN

Carly Stojsic is Canada’s Market Editor for Worth Global Style Network and is a freelance trend forecaster. She joined WGSN, the world’s leading online service for global trend analysis, as a Market Editor in December 2007. Her extensive background in sourcing, trend forecasting and as a color specialist greatly augments WGSN’s customized consultancy services in creative intelligence.

SCott MCDoUGALLPresident and Chief Executive Officer, TerraChoice

As President of TerraChoice, Scott McDougall ensures that clients – genuine environmental leaders - get the expert advice and innovative solutions they need to grow their businesses.Scott is a well-known writer and speaker in the environmental and business communities on topics including green marketing, the role of markets in sustainability, and greenwashing.

MiChael SMITHManager, Eco Business Development, Sears Canada

Michael works on the Sustainability team at Sears Canada, helping to make it easier for Canadians to live green. His current projects focus on working internally with various Sears business teams on procuring, sourcing and building partnerships, and as well as marketing a growing selection of eco products to customers.

riCK SMITHAuthor and Environmentalist, Environmental Defence Canada

Rick Smith is Executive Director of Environmental Defence Canada and co-author of “Slow Death by Rubber Duck: How the Toxic Chemistry of Everyday Life Affects Our Health”, Regarded as one of the country’s leading environmental campaigners he has lead efforts to achieve protections such as Canada’s ffederal Endangered Species Act; the world’s largest Greenbelt & Canada’s decisions to ban the toxic chemical BPA in baby bottles.

linda MITCHELLChriStina KLEEMandy QUInSEy NAFTA

are import specialists at U.S. Customs and Border Protection (CBP) with the Department of Homeland Security. This high-powered session will provide a general overview of importing textiles/wearing apparel into the U.S, country of origin marking and classification, rules of origin for NAFTA, and information regarding Tariff Preference Level (TPL) claims.

deniSeTASCHErEAU CEO and Co-Founder of Fairware

Denise is the CEO and Co-Founder of Fairware, a Vancouver based company specializing in custom branded sustainable products. Fairware’s clients include leading sustainable brands and organizations such as AVEDA, Seventh Generation, Patagonia, UBC, Canadian Federation of Students, and David Suzuki Foundation. Previously to launching Fairware, Denise spent 7 years as the Director of Sustainability and community for Mountain Equipment Co-op.

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jason Matlo is a Vancouver fashion designer who aspires to bring his art form to an international audience. his goal is to set a benchmark for Canadian made ready-to-wear women’s fashion, and to bring international acclaim and recognition to his brand as the most luxurious and sophisticated women’s line that is designed and manufactured in Canada. Each collection is an expression and extension of his artistic vision; each garment is painstakingly crafted and finished to the highest standards.

JASonMATLo

Thursday,February23

2:00pm

Shangri-LaHotel

jasonmatlo.com

VANCOUVER’S URBAN WEEKLY

NEWS • ENTERTAINMENT • LIFE

FREESEPT. 2-8, 2010

READ MORE ONLINE AT

westender.com

Main & Broadway after the fire 7

Never mind the landlord, let’s

plant a garden! 10

\

Vancouver’s dining scene

gets butchered 15

+

Get wrapped up in the coolest looks 16

The season’s need-to-know

trends 16

A Canadian fashion icon

heads downtown 17

+

IN STYLEFORFALL

+

Proud Print Media Sponsor of Eco Fashion Week

VANCOUVER’S URBAN WEEKLY

NEWS • ENTERTAINMENT • LIFE

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Nicole bridger was born and raised in Vancouver, bC. She obtained her bAA in fashion design from Ryerson university in Toronto ON. She then went to London, uK to intern at Vivienne Westwood where she learned the art of sculpting fabric and returned with an understanding of doing more than just making clothes. bridger came back to Vancouver looking to learn some of the business side of things and paired up with the owner of Lululemon Athletica to co-create Oqoqo, a casual eco clothing line. She was then ready to put her design and business sides together to create her own label of socially conscious contemporary women’s wear, Nicole bridger.

Friday,February258:00pmCocktails/9:00pmrunwayShowFeaturing music by Viper Central

SaltBuildingprophetik.com

propHETIKnICoLEBrIDGEr

Thursday,February24

8:00pm

SaltBuilding

nicolebridger.com

Launched in 2002, Prophetik is an all-sustainable fashion lifestyle brand designed by, jeff Garner from Leiper’s Fork, Tennessee. jeff’s mission is to bring awareness to the principles of how clothing is produced, dyed, and distributed and the effect these processes have on the planet, and to challenge the design practice known as “planned obsolescence.”

Prophetik is stocked in over 40 high-end boutiques throughout fifteen states including Fred Segal in America; Eco Age and My Sugarland in London; and in japan and Switzerland. A media favourite and a prominent voice in the ethical fashion arena, jeff dresses Sheryl Crow, Taylor Swift, Kings of Leon, and the jonas brothers, and recently dressed film producer and prominent VOGuE.COM uK contributor, Livia Firth for the 2011 Golden Globes.

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where STYLE & SUStaiNaBility Meet

JaiMe kowal PhotograPhy

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RED JADE

Wed/Feb238:00pmSaltBuilding

wearredjade.com

LAV & KUSH


lavandkush.com

WE3


we3.ca

SOPHIA CLOTHING


sophiaclothing.com

DOWNTOWN BETTY


downtownbetty.com

TONIC LIFESTYLE APPAREL


mytonic.ca

prES

EnTS

opUSBIKES

KEnDorTExTILES

prES

EnTS

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Are you taking Eco Friendly Footsteps in the right direction?

Why Reusable & Recyclable, Good for the environment!

Special SIGG liner tested 100% safe!

No taste or scent transfer, Drink what you want!

Rated "World Toughest Bottles"

Phone: (905) 267-3812Email: [email protected]

ECO FRIENDLY

HYGIENIC

GREAT TASTE

UNBREAKABLE

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ECHO RAIN

Thurs/Feb246:00pmSaltBuilding

echorain.ca

FILLY


fillydesigns.wordpress.com

ANNA TALBOT


annatalbot.ca

ZERO.O.LAB


zerolab.ca

KIM CATHERS


kimcathers.com

PERIDOT KISS


peridotkiss.com

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ALTERNATIVE APPAREL


alternativeapparel.com

WESC


wesc.com

SITKA


sitkasurfboards.com

JESICA MILTON


jesicamilton.com

ADHESIF


adhesif.com

BATTALION


thebattalion.us

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Join the eco-Minded

trendsettersconnect with 17,000+ potential customers.

sell your products right on the show floor.

Build brand awareness quickly with your target audience.

MaxiMize exposure through Fashion shows, a Green Wedding showcase, Feature areas and Media events.

ParticiPate in Western canada’s largest sustainable shopping event!

contact the ePic sales teaM today: phone 604.695.5010 email [email protected]

www.epicexpo.comAn initiative of:

May 13–15, 2011VancouVer conVention centre West

SUSTAINABLEEVENTS Ltd.

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TrADESHoW

Bronsino bronsino.com

a Fortes Design fortesdesign.com

alternativeapparelalternativeapparel.com

anna talbot annatalbot.ca

ashley Watson ashleywatson.net

ashenzi ashenzi.com

Chi’s Creations chiscreations.com

Dahlia Drive dahliadrive.com

DominiC Design dominicdesign.ca

ColourFulGrass

colourfulgrass.com

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Jason matlo jasonmatlo.com

JesiCa milton jesicamilton.com

erin templeton erintempleton.com

kenDor textiles kendortextiles.com

keeP takefivetrading.ca/brand-keep.html

DotteD loop dottedloop.com

Fillyfillydesigns .wordpress.com

TrADESHoW

FusionClothing fusionclothinginc.com

DoWntoWnBetty

downtownbetty.com

kaia and me kaialingerie.com

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MANE STYLE

.CA

Ridding

the world of

unfortunate

design

one logo,

one layout,

one website

at a time.

emenemdesign.com

ProPhETik runwaY Show

featuring

kim Cathers kimcathers.com

larrywearelarry.com

lav & kush lavandkush.com

neuauraneuaurashoes.com

me + you meandyou.ca

PaireDhummingbirds pairedhummingbirds.com

Pure magnolia puremagnolia.ca

Pure Pod purepod.com.au

PeriDot kissperidotkiss.com

niCole Bridgernicolebridger.com

TrADESHoW

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soFia Clothingsofiaclothing.com

soCialalterations socialalterations.com

TrADESHoW

sitka sitkasurfboards.com

s2s nations2snation.com

sPark Jewelerysparkjewelry.ca

Battalionthebattalion.us

toniClifestyleapparel mytonic.ca

take Fivetakefivetrading.com

resPeCterre respecterre.com

reD Jade wearredjade.com

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TM

Building strategicpartnerships

for your business

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Painted Turtleis proud to support

ECO FASHION WEEKSTYLE WITH SUBSTANCE Spectacular views, comfort and carbon neutral too

helijet.com | 1.800.665.4354

Client: HELIJET / Size: 2.8” x 5” / CMYK / Eco-Fashion Week Program Ad

Vancouver - Victoria in just 35 minutes $149from

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Social AlterationsAn Education Lab for Socially Responsible Fashion Design

health

rape

wages

debt deathpovertytorture social

illnessland�ll abuse equal rights deforestation

supply chainaid

suicide arms controlwatersoil errosion environment beni�ts

non-discriminationovertime compensation hiv-aids social conditions

fairtrade freedom of association human rightsempowerment animal rights gender equality

forced labour labour issues hours of work child labourharassment

safety violence

LEARN // www.SocialAlterations.com

��

Photo: Sarah Murray

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180 W Georgia St Vancouver BCT 604 681 2211

1+800+SANDMAN sandmanhotels.com

SANDMAN HOTEL VANCOUVER CITY CENTRE IS PROUD TO BE THE OFFICIAL HOST HOTEL

FOR ECO FASHION WEEK!

A L W A Y S T H E S M A R T C H O I C E !

HAC’s Green Key Eco-Rating Program has awarded Sandman Hotel Vancouver City Centre four Green Keys for their environmental initiatives!

Double Gold Organic VodkaPot Distilled in Small Batches

Word’s only organic potato vodka.Handcrafted in British Columbiafrom locally grown potatoes &pristine mountain water.

Distilled to sip on its own terms.

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2010 Spirit Journal1 SMOOTH LOOK

12 SMOOTH HOURSTame frizz and defend against humidity for 12 hours.

Proven in salons. Prove it at home.facebook.com/AvedaCanada

58program design by emenemdesign.com

eco fashion week autumn/winter 2011 program

Documents

perfect city

sustainable fashion

eco fashion weeks mission

great city

livable city

worlds greenest city

city of vancouvers goal

latest responsible fashion