eco display ware-seneda

8/8/2019 Eco Display Ware-SENEDA

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USAID-Financed Project Implemented By DAI

A Buyers PerspectiveNeil Gehani

CEO & [email protected]

A Moenia Design Company

www.moeniadesign.com


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Congratulations!

2009 Goldman Environmental Prize for Sustainable

Development


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Sustainability

Balancing People, Planet, Profit

Is a continual process very important to show

progress


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Some interesting facts

$100b Home accessories market US is 70% = $71b - 2006

20% of all Fortune 1000 companies now provide sustainability reports

52% of Americans now believe global warming is very important andwant to do something about it. Buying eco-friendly products is #1

28-55% have made major-minor changes in their lifestyle to protect the

environment

Consumers are willing to pay 10-12% premium for eco-friendly

products

50% of consumables are already green,


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Key Trends

The green trend will accelerate in the next 4-8 years

leading to faster growth rate by more than 3x

Green trend is moving from marketing hype to real

products that are 100% Recyclable/recycled

Design is becoming modern and urban scale

Mixed use of materials are in

Global sustainability and fair trade practices are

being enforced by public pressure and legislation

California Green Chemistry Initiative

Lacey act for illegal wood harvesting


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Trends contd

Gen-X and Gen-Y consumers are already lookingto purchase eco-friendly products

Expect 50% or more of furnishings will be eco-

friendly in 5 years

If you cannot document/certify eco-friendliness,

you are out of US and Europeanmarkets in 5

years

Eco-friendly will be the new normal in 10 or so

years


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What are US Buyers looking for?

Reliability

Product quality and consistency

Comprehensive detailed specification

Presentation & Communication

Meeting legislation and standards


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Production quality and consistency

Product quality is most important to us

Eco Displayware relies on quality and value

Consistency in the way the product looks, feels, and

is made is critical

Handmade products can have some variation in size but not

in workmanship.

Minor color variations are tolerable for natural materials Not for synthetic materials


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Detailed information

Material not just wood

Color matching (use pantone color), no voc, non-toxic, water

based, stains, dyes, adhesives Any and all material used in the product must be specified

Is it certified? Which standards?

Product & Packaging Recyclability

% Recycled content or post consumer, % Recyclability

Dimensions Both units of measure (inches/metric)

Separate dimensions Length, Width, Height, With Handle,

Diameter, weight, etc

YourItem #

Especially important when communicating via email


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Material Case Study example

HDPE & LLDPE

UV and weather resistance

Non Toxic and environmental friendly

How is it non-toxic and environmentally friendly?

The texture is Natural look and Feel

Not a clear specification

Strong andDurable

Not a clear specification

Recyclable

What %

Washable Good

Maintenance Free How so?

Pest and Fungus Free

More detail required


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DetailedSpecificationInformation

Pictures size should be 1000 x 1000 pixels

72 dpi (screen) or300 dpi (print)

Plain white background (dropout)

Show dimensions on sketches and pictures

Show possible usage if introducing new product/samples

Show item # on the pictures

Label picture with your item # How many can fit in 20, 40, 40 HQ container?

Catalog

Provide your catalog or new products in a PDF with all the

detailed specifications and pictures


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Presentation andCommunication

Please provide clearinformation even if it is not good news E.g. cannot meet production schedule, will be late, pricing issues,

dimensions, quality issues Provide recommendation of other suppliers if you cannot make a

product or meet production. This will create loyalty longer term

High quality pictures and samples

We are sending this to our customers so it needs to be clean and

exceptional quality to minimize editing and fixing > faster decision

2-3 units for samples

Prompt responses via email is a must 24-48 hours

Warn in advance of vacations or out of office

Use Auto-responder


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Q & A


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