Eco-DesignEco-Design

Production with destructionProduction with destruction

For several decades, consumer society For several decades, consumer society has focused on profit , producing and has focused on profit , producing and

consuming more and more.consuming more and more.

As a consequence natural resources As a consequence natural resources are overexplored, the air and water are overexplored, the air and water polluted, plant and animal species polluted, plant and animal species

have disappeared, and waste have disappeared, and waste proliferates.proliferates.

Production without Destruction

Breaking this chain means taking Breaking this chain means taking urgent action to “produce more with urgent action to “produce more with less.”, limiting waste and avoiding less.”, limiting waste and avoiding

excess and pollution.excess and pollution.

Some companies have already Some companies have already adopted this approach and have taken adopted this approach and have taken sustainable development onboard in sustainable development onboard in

their strategies. It has become a their strategies. It has become a political issue too.political issue too.

Stages of an ecodesign productStages of an ecodesign product

- The extraction of the raw materials (renewable biodegradable materials are better options);

- The manufacturing of the product;- Its marketing and distribution;

- The use;- And the disposal of a product.

The The differentdifferent Eco-Design Eco-Design strategiesstrategies

1.1. The product approachThe product approach aims to create cheaper aims to create cheaper

efficient and less efficient and less environmental harmful goods environmental harmful goods and services, as well as and services, as well as improving after-sales service, improving after-sales service, and end-of-life collection and and end-of-life collection and processing.processing.

3.3. The needs The needs focused focused approachapproach studies studies the needs and the needs and expectations that a expectations that a product or service product or service must fulfil, then looks must fulfil, then looks for the best way to for the best way to satisfy them using a satisfy them using a product, or a service, product, or a service, or both.or both.

2. 2. The results The results focused focused approachapproach pursues pursues the same objectives the same objectives from a different from a different angle, for example angle, for example by selling not the by selling not the product itself but its product itself but its use.use.

“ “ Eco-Design aims at advancing Eco-Design aims at advancing prosperityprosperity

while reducing enviroment spending. ” while reducing enviroment spending. ”

Daniela Ayres, 11ºK, Nº1Daniela Ayres, 11ºK, Nº1