ecmo 2010 unleash the power of mobile advertising
DESCRIPTION
Mr. Andy Ann, Hotmob LimitedTRANSCRIPT
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eCMO Conference
June 2010
Presented by Andy Ann
ARE WE ALL HUNGRY FOR NEW MEDIA SOLUTIONS?
1 LACK OF TECHNOLOGY KNOW HOW
2 CHANGING OF USER BEHAVIOR
PATTERNS
3NEED OF IDEAS AND SOLUTIONS FOR
SPECIFIC NEW PLATFORMS
4 METHODS TO MEASURE
EFFECTIVENESS AND ROI OF ALL THESE NEW MEDIA SOLUTIONS
TV
ONLINE
MOBILE
SOCIAL USERSunable to draw
boundaries where physical and virtual worlds divide
Click the like button if your a hater of THE DAMN REF!
What’s the “E” behind the Rebranding Strategy
INTEGRATION of MEDIAAND
REAL TIME
RFID
LOYALTY SYSTEM
DIGITAL KIOSK
BLUETOOTHSMS PROMOTION
QR CODES
BLOGGING
SOCIAL MEDIA
UGC
WEB SOLUTIONS
MOBILE
TECHNOLOGY IDEAS SOLUTIONS
ENGAGEMENT BEYOND ADVERTISING
+ +
LOCATION MAPPING
GPSAR
PERSONALITY TARGETING
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Integrating Multiple Communication Channels
All in One CommunicatorMobile + Online + Interaction
“iPhone users are young, rich & tech –savvy.”ReadWhiteWeb, April 2008
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When can I engage consumers?AnytimeOn-the-goOn TransportAt parties
What are they on?MobileFacebookTwitter
What do they want?InformationInteractionOther user feedbacksConnect with friends
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Point to Point Media Presence
SOCIAL MEDIA
SOCIAL MEDIA X DOOH
Mobile is SocialMobile is SocialMobile is Real TimeMobile is Real TimeMobile is Out of HomeMobile is Out of Home
Mobile marketing is:
Simple targeted and measurable medium to reach consumer directly and produce one on one experience anytime anywhere
app wap
RANKED TOP 9 in 2 days
Mobile Advertising Format
Apps Sponsorship Wap Banner In-Apps Banner Augmented Reality Adsense
THANK YOU