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#ecme13#ecme13

Event Camp Middle East 2013

Date: 03/25/2013

Analysis of the session '#ecme13' created with Tweet Category

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Session #ecme13

Introduction: Analysis of the activity on Twitter during the #ecme13 event.

Statistics

Potential impact

Potential reach

Categories

Category Total

tweets

% Original

Tweets

RT Users

Others 21 33 7 14 11

Craig Rispin 15 24 14 1 4

Positive 14 22 13 1 6

Steve Mackenzie 6 10 4 2 3

Moez Galibdin 3 5 2 1 3

Ali Sabkar 3 5 2 1 3

Checkins 1 2 1 0 1

Charts

num.

tweets

time

3

02:4625 mar

0

04:06

0

05:27

1

06:48

0

08:08

1

09:29

5

10:50

30

12:10

22

13:31

num.

users

num.

followers

0

0-50

1

50-100

0

100-150

0

150-200

0

200-250

2

250-300

0

300-400

1

400-500

0

500-750

4

750-1000

3

1000-1500

4

1500-5000

0

5000-10000

0

>10000

num.

tweets

per user

num. users

81

32

03

04

15

3>5

Most Active Users

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

tweets

followers

Analysis of the session '#ecme13' created with Tweet Category

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Others

Positive

Others

Positive

Others

Positive

Craig Rispin

Positive

Others

Steve Mackenzie

Charts

Category Total

tweets

% Original

Tweets

RT Users Impressions Potential Reach Tweets/

User

Followers/

User

Others 21 33 7 14 11 23.245 14.135 1,9 1.285Craig Rispin 15 24 14 1 4 15.541 4.746 3,8 1.186

Positive 14 22 13 1 6 16.864 6.434 2,3 1.072

Steve Mackenzie 6 10 4 2 3 8.837 4.742 2,0 1.580

Moez Galibdin 3 5 2 1 3 2.917 2.917 1,0 972

Ali Sabkar 3 5 2 1 3 2.495 2.495 1,0 831

Checkins 1 2 1 0 1 3.108 3.108 1,0 3.108

Analysis of the session '#ecme13' created with Tweet Category

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2,5 4,2 3.236

marie_clair

17tweets

showgizmo

17tweets

GIBTMevent

10tweets

tweets

tweets

EIBTMevent

4.699followers

AliSABKAR

3.108followers

etouches

2.080followers

followers

followers

showgizmo

23.205impressions

marie_clair

16.031impressions

GIBTMevent

12.970impressions

impressions

impressions

GIBTMevent

6num. categories

showgizmo

5num. categories

marie_clair

4num. categories

num. categories

num. categories

MsMerce

5num. of RTs

showgizmo

4num. of RTs

marie_clair

3num. of RTs

num. of RTs

num. of RTs

marie_clair

14original tweets

showgizmo

13original tweets

GIBTMevent

8original tweets

original tweets

original tweets

1048

0Very low

0 to 10

followers

0Low

10 to 50

followers

1

Medium-low

50 to 200

followers

3

Medium

200 to 500

followers

4

Medium-high

500 to 1000

followers

7

High

1000 to 5000

followers

0Very high

>5000

followers

Analysis of the session '#ecme13' created with Tweet Category

7/29/2019 #ecme13 (1st day)

5/12Analysis of the session '#ecme13' created with Tweet Category

@KiwistevemackSteve Mackenzie

Looking forward to joining #ECME13 as a virtual speaker in a few

minutes. Love #EventCamp and love hybrid events! Thanks

@showgizmo

Cat.: Positive @marie_clairMarie-Claire Andrews

stream is up and running - can see you and hear you Josh!! #ecme13

kicking off

Cat.: Positive

@williameventsWilliam Thomson

@showgizmo #ecme13 best of luck! Hope it's a great day! #eventprofs

Cat.: Positive @showgizmothe Events app

#ECME13 going live at @GIBTMevent in an hour! Join us here for

FREE: http://t.co/2KaJCWx7zQ

Cat.: Positive

@etouchesetouches

#ECME13 launches today! Check out photos from last year here

http://t.co/4xuyY0jxSL Excited for @KiwiSteveMack to present!

#eventprofs

Cat.: Others @GIBTMeventGIBTM Abu Dhabi 2013

@GIBTMevent What is event camp middle east? #ECME13

https://t.co/lghNI9Gcoa

Cat.: Others

@craigrispinCraig Rispin

#ECME13 Delegates - My expanded slide deck is here:

http://t.co/LZWEbrc7OU

Cat.: Craig Rispin @marie_clairMarie-Claire Andrews

Craig Rispin: 93% of people surveyed about hybrid events said if

there was no virtual component they wouldn't go to the real

thing..#ecme13

Cat.: Craig Rispin

@AliSABKARAli SABKAR

Off to #UAE #GIBTM #ECME13 With @zeyadmufeez (@ Bahrain

International Airport (BAH) w/ 3 others) http://t.co/gHQpn1kvor

Cat.: Checkins

7/29/2019 #ecme13 (1st day)

6/12Analysis of the session '#ecme13' created with Tweet Category

Almost 16,000 users reached.

Very active users (4,2 tweets per user).

Most tweeted chat: Craig Rispin.

Most active user: @marie_clair (17tweets).

Most popular user: @EIBTMevent

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Annexes

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8/12Analysis of the session '#ecme13' created with Tweet Category

Category

Craig RispinTweets generated during Craig Rispin's intervention.

14 4 1 4.746 15.541 3,5tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.marie_clair2.showgizmo

3.GIBTMevent4.craigrispin

Tweets from this category

@showgizmothe Events app

#ECME13 now starting half an hour later. Starting with @craigrispin at

10.45 GMT (2.45 local) due to unavoidable travel issues

@GIBTMeventGIBTM Abu Dhabi 2013

In 15 minutes @craigrispin will be discussing innovation around the

digital campire #ECME13

@marie_clairMarie-Claire Andrews

waving to you Craig from across the harbour in Sydney too! #ecme13

@marie_clairMarie-Claire Andrews

First up at Event Camp - Craig Rispin asking us are you ignoring a 18

billion dollar opportunity #ecme13 - he's referring to hybrid events

@marie_clairMarie-Claire Andrews

anyone from #Cisco watching #ecme13 stream? Craig Rispin talking

about your prowess in hybrid events & using pods (are u still

innovating?)

@marie_clairMarie-Claire Andrews

social media concierge! #ecme13

@marie_clairMarie-Claire Andrews

twitter wall next to the live stream #ecme13

@marie_clairMarie-Claire Andrews

hey @showgizmo where's my cupcake?! #ecme13

@marie_clairMarie-Claire Andrews

Craig Rispin: 93% of people surveyed about hybrid events said if

there was no virtual component they wouldn't go to the real

thing..#ecme13

@marie_clairMarie-Claire Andrews

Craig Rispin at #ecme13 giving us a no-brainer via Cisco - virtual gives

10x return on 1/10th the cost

@marie_clairMarie-Claire Andrews

good question from the crowd - what's the business model for hybrid

events? what should you charge for online events? anything?

#ecme13

@marie_clairMarie-Claire Andrews

*clapping* for craig ;) #ecme13

@craigrispinCraig Rispin

#ECME13 Delegates - My expanded slide deck is here:

http://t.co/LZWEbrc7OU

@showgizmothe Events app

Thank you Craig! As always a great presentation RT @craigrispin:

#ECME13 Delegates - My expanded slide deck is here:

http://t.co/NL1eq3YjTe

7/29/2019 #ecme13 (1st day)

9/12Analysis of the session '#ecme13' created with Tweet Category

Category

PositivePositive tweets.

13 6 1 6.434 16.864 2,2tweets users retweets potential reach potential

impact

tweets / user

Most Active

Users

1.showgizmo2.GIBTMevent

3.marie_clair4.Kiwistevemack5.sociopsychopath

Tweets from this category

@showgizmothe Events app

#ECME13 going live at @GIBTMevent in an hour! Join us here for

FREE: http://t.co/2KaJCWx7zQ

@williameventsWilliam Thomson

@showgizmo #ecme13 best of luck! Hope it's a great day! #eventprofs

@GIBTMeventGIBTM Abu Dhabi 2013

#eventprofs don't miss #ECME13 starting in 15 minutes here

http://t.co/Q8cTr8F6Lk live from #GIBTM13 and all content is free!

@sociopsychopathPsycho

#eventprofs don't miss #ECME13 starting in 15 minutes here

http://t.co/wuEu3yamM7 live from #GIBTM13 and all content is free!

@marie_clairMarie-Claire Andrews

stream is up and running - can see you and hear you Josh!! #ecme13

kicking off

@showgizmothe Events app

#ECME13 is LIVE now - join us for FREE here #eventprofs:

http://t.co/paCm6v39l9 #GIBTM pls RT

@marie_clairMarie-Claire Andrews

#ecme13 stream quality is awesome - crystal clear from Abu Dhabi to

Sydney nice work @SonicFoundry

@showgizmothe Events app

#ECME13 Great to see you are enjoying the quality @marie_clair

going really good in-room here

@showgizmothe Events app

Thanks to the whole @GIBTMevent team for allowing us to pitch our

tent for #ECME13 at #GIBTM

@KiwistevemackSteve Mackenzie

Looking forward to joining #ECME13 as a virtual speaker in a few

minutes. Love #EventCamp and love hybrid events! Thanks

@showgizmo

@showgizmothe Events app

#ECME13 @AliSABKAR of @SMCBahrain and @eHulool giving us

some amazing Social Media stats for the Middle East!

http://t.co/LnHouxHf9J

@GIBTMeventGIBTM Abu Dhabi 2013

Thanks to all of our speakers for a fantastic #ECME13 session, more

tomorrow from 2pm! Make sure you join #GIBTM13

@showgizmothe Events app

#ECME13 Thanks to the online audience for your patience. Last

speaker for 2day on nw. If you missed anything all videos and slides

online sn

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Glossary

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Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session.

Statistics

Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a

breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations

(tweets as part of a conversation between several users), check-ins and photos.

- Number of users: Total number of users who participated in the session using the given hashtag. It also includes userswho only sent RTs.

- Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the

hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is

calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results.

Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be

200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be

150 which would make a total of 350 impressions of the session.

- Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the

hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the

previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150

followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not

everyone may have seen the hashtag and users can have other users in common.

- Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated

by dividing the number of tweets between the number of users who have participated. RTs included.

- Average followers per user: the average number of followers that users of the session have. This figure indicates how

influential are the participants in our session. Given that the average number of followers that a Twitter user has is about

250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of

followers by the number of users who have participated.

- Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'.

'Tweets' are the ones containing only text.

ChaRTs

There are different types of graphs in the report Tweet Category:

Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet

and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most

or the least.

Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the

total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the

graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the

right, the higher influence of your users.

User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the

horizontal one the number of users who have participated.

Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories:

This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that

although a category may have a greater number of tweets that another one, it could have a minor number of impressions

(lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and

number of RTs.

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ChaRTs:

Impact by category: This graph shows which category has the highest number of impressions and therefore the highest

impact.

Tweets by category Chart: This chart shows which category has the highest number of total tweets.

Users by category Chart: This chart shows which category has the highest number of users.

Table of categories:

This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the

session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is

worth taking a second to consider this table as very interesting conclusions can be obtained from it.

Page 3: User Rankings

Tweet Category offers different kinds of user rankings:

Most active users: the ones who tweeted the most using the hashtag. RTs included.

Most popular users: the ones who have the highest number of followers in the session.

Users with the highest impact: the ones who generated the highest number of impressions.

Most participative users: the ones who participated in more categories.

Most retweeter users: the ones who sent the highest number of RTs.

Most original users: the ones who sent the highest number of original tweets (No RTs).