ecis 462 apple presentation 1
Post on 21-Oct-2014
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DESCRIPTION
TRANSCRIPT
Hardware
Distributor
SoftwareProducer
MusicDistribut
or
Cell phone
Producer
Apple Inc.
From Apple Computer Inc. to Apple Inc.
1976 - Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple
1983- Apple Lisa first Personal Computer w/ GUI
1984 – Macintosh released, – First public offering
(Shares)
1985 – Steve Jobs resigns
1991 – Powerbook, a success!
1993 – 1997 SLUMP
1996 – Steve Jobs returns to Apple
1998 – iMac release, a huge success
2001 – First two retail stores opened CA, VA
2001 – First generation iPod released
2003 – iTunes first released
2005 – Apple and Intel form partnership
?
Marketing Venues: Online
Marketing Venues: Online
Marketing Venues: Online & TV
So back to that?
Issue: Steve Jobs’ Health
2004 – Cancerous tumor in pancreas
2006 – pancreaticoduodenectomy
2008 – Mistakenly published obituary
2008 – MIA Macworld
Issue: Release Of Palm Pre
Beat ‘Multi touch screen’ patent
Touts features over the iPhone:
Backgrounding aka ‘cards’
Physical QWERTY Keyboard
‘Synergy’ allows seamless search
Released June 6, days before Apples new iPhone
Palm also has loyal customers
Issue: Release of Windows 7
Latest Microsoft OS
Improved security
Can be used on Netbooks
Improved usability over Vista
Assumed to be released before Apple releases their next OS
Discussion
Does Apple live and die by Steve Jobs?
What kind of impact will the Palm Pre have on the iPhone?
What kind of impact will Microsoft’s new OS have on Apple?
What do you think of the back forth between Apple and Microsoft’s marketing campaigns? Tasteless or Cheeky fun?Has anyone here switched from Microsoft to Apple for OS? What do you think of the products and functionality? Better or Worse?