echo-what is a pitch? 11.6€¦ · structuring a pitch the conclusion 15 ©lisa tsou what you’re...
TRANSCRIPT
What Is a Pitch?
WHAT A PITCH IS: TO YOU, TO THEM 2
©Lisa Tsou
So What Is a Pitch?
WHAT A PITCH IS: TO YOU, TO THEM 3
©Lisa Tsou
(Poor Clayton!!!)
What Does It Look Like?
To the Pitcher? To the Batter?
WHAT THEY’RE THINKING ABOUT
THE PITCH TO THEM4
‣Deal ‣ Industry ‣Risk ‣Portfolio ‣And “Bad Days”
©Lisa Tsou
WHAT THEY’RE THINKING ABOUT
BUT WHAT IT BOILS DOWN TO:5
Greed Fear©Lisa Tsou
WHAT THEY’RE THINKING ABOUT
SO WHAT’S THE PITCH TO YOU?6
©Lisa Tsou
WHAT THEY’RE THINKING ABOUT 7
©Lisa Tsou
The Pitch to You: ‣ The Beginning of a Conversation ‣ What You’re Asking For ‣ Where You Are ‣ Where You’re Going ‣ How You’re Doing
STRUCTURING A PITCH
WHAT’S YOUR STORY?8
©Lisa Tsou
STRUCTURING A PITCH
WHO IS THE VILLAIN?9
The Problem
©Lisa Tsou
STRUCTURING A PITCH
WHO IS YOUR HERO?10
Your Product
©Lisa Tsou
STRUCTURING A PITCH
WHO ARE YOU SAVING? 11
Your Customer
©Lisa Tsou
STRUCTURING A PITCH
WHAT’S THE ENVIRONMENT?12
Market and Competitors©Lisa Tsou
STRUCTURING A PITCH
WHAT’S YOUR COMPETITIVE ADVANTAGE?13
The Force (Of course!)
©Lisa Tsou
STRUCTURING A PITCH
WHAT’S THE ACTION?14
Your Plan©Lisa Tsou
STRUCTURING A PITCH
THE CONCLUSION15
What You’re Asking for and Why©Lisa Tsou
STRUCTURING YOUR PITCH 16
‣Understandable ‣Emotional ‣Practical
©Lisa Tsou
What’s In a Story?
17
May the Force Be With You!
©Lisa Tsou
STRUCTURING A PITCH