广州若羽臣科技股份有限公司GUANGZHOU RUOYUCHEN TECHNOLOGY CO.,LTD

NEEQ Stock Code: 834647

Company Information

Company Information

Founded in 2009, officially registered in 2011

Headquartered in Zhujiang New Town(CBD), Guangzhou, covering a total area of 3000㎡

With a branch office in Huanglong International Centre, Hangzhou, covering an area of 700㎡

An outstanding team of over 600+ staffs with the average age of 25

GMV Growth

Representative brands

Year of 2016，GMV 720 millionRepresentative brands:MeadJohnson, Johnson&Johnson,wyeth health, Combi, Mediheal

Year of 2017，GMV 2 billionRepresentative brands: Unilever,Planters,Swisse,Red seal,Kracie

Year of 2018Ecostore, Bayer, Unicharm

CapitalStatus

Registered Capital: RMB 83 million

In April , 2015RYC got A round financing of RMB 110 million from Lancy Co.,Ltd with a company valuation of RMB 550 millionIn December, 2015RYC has officially gone public at NEEQ(National Equities Exchange and Quatations)(Stock Code: 834647)

In December, 2016

RYC got B round financing of RMB 80 million

Company Vision

Help every brand to have better communication with consumers and realize the sales in the internet world.

Representative ClientsMakeup & personal products Health care products & food

Representative ClientsMother & baby products Others

Group Business

Range

An integrated service provider in

e-commerce for globally renowned brands

Gobal content marketing for brands

Marketing scheming and resources integration

Management and omnichannel service for

exclusive distribution Brands

RUOYUCHEN – offering integrated service in e-commerce for globally renowned brands

Business type

Flexible trade options of multiple modes, optional self-directed customs clearance, with B2B,B2C service capacity

Overseas transfer International transportation

Customs clearance at ports

Warehouse management

Logistics & distribution ConsumersParty of brand

Good cooperation with customs

Professional customs clearance team

Efficient joint action mechanism

Technical warehousing facilities

Extensive experience

Flexible options of sea, land & air transportation

High-density transportation network

Top partners

Professional e-commerceDistribution network

Diversified schemesCost optimization

EXW

FOB

CIF

GFC

Bonded warehouse for brands on platform

Bonded warehouse for proprietary trading

Front-end/great-trade warehouse for proprietary trading

Great-trade warehouse for brands on platform

IT solutions seamlessly connected to brands and platform

WMS+OM system: supply chain storage management realizes

OTB BI: commodity quantity management and replenishment analysis based on auto forecast of days sales in inventory

Project management system; online data acquisition, profit calculation and effect analysis

UED self-service optimization system: suggestion on promotion, generation and auto optimization of materials on webpage

IT architecture and database security system (OA), financial analysis system (Kingdee)

Price monitoring and management system: price monitoring throughout the network, automatic early warning

Customer Service Solution (AI+VIP service)

Pre-sale Guide回复询价/询单关联商品及智能推荐尺码商品优惠、活动内容…

In-sale Consulting回复发货时间、快递实现订单催付确认订单修改

After-sale Service回复退货流程/事项七天无理由处理退款状态回复

From Operation Side, We Own Omni-Channel Operation Capacity

阿里系

Ali Group综合类

Other Main Platform垂直类

Vertical EC社交电商

Social Network

Contributing to continuous explosive growth of mature brands

Australian natural health product brands ahead in sales volume

By continuing triumphant pursuit, TOP shops’ sales doubled again

Thanks to professional operation by RYC team, Australian brands firmly occupied the first position among international single brand flagship shops on Tmall; natural traffic and per customer transaction synchronously increased more than 40%

Ranking of health care products

NO.1Sales volumeAn year-on-year growth of 105%

A 50% increase of organic

search traffic

organic search traffic from 6,000 to 9,000

Per customer transaction

50.6%In big promotion month November, per customer transaction increased from 164 Yuan in 2016 to 247 Yuan in 17

Network-wide multi-channel marketing & momentum building up in turn from 3 dimensions

Swisse set a new high in single-day sales on Mar 31, Tmall Super Brand DayRanked first among health foods on that very day

KOREA Injection Mask for water supplement

Mask Category

NO.1Mask rewards in JDTOP1 Excellent brand 2018

On Double 11 of 2017The sales NMF mask reached 600,000 pieces

2018 April 19th Carnival in VIP.comThe sales exceed 12 million, which increased 230% compared to the last year

Leading brand of imported maskThrough brand marketing, explore product differentiation, integrated marketing and sales resources, rapid enhance brand exposure. Meadheal –stablely keep No.1 in JD mask category.

After entering the VIP4 months, sales exceed 1000W

美迪惠尔

Brand image remodeling, integration marketing JD: Keep the Top 1 Mask brand ranking for 2 consecutive years.

June 18th - monthly sales up to 18 millionVIP: Sales increased rapidly, t he first half of 18 year-on-year growth of 295%,

2018 April 19th monthly sales up to 1200W

Resource Integration in Channels：

Resource Integration out of Channels

Amazing sales

600,000 pieces

Increase230%

Omni-channel resource integration contributes to rapid growth of brand(s) (Mediheal on VIP)

红印澳大利亚销量领先自然健康品牌

Imported brown sugarNo. 1

A sales growth of 100% From zero growth to high growth

Imported teaNo. 1

A sales growth of 140% Main product: raspberry leaf tea with a function of fertility assistance

Ranking TOP5 among imported

toothpastes

A sales growth of 50% At high-growth stage

Red Seal leading the new tendency of health and quickly realizing increase in sales

Created a repeated doubling sales performance among TOP shops for Red Seal via aggressively taking over the management of Red Seal shop

In Oct, 2017, RYC aggressively took over the management of Red Seal shop; only over three months, Red Seal realized a year-on-year sales growth of 131%; among which, the raspberry leaf tea successfully ranked in the TOP list, and the team responsible for Red Seal was invited by Ali to share experience in creation of hot collections

Thanks to strong ability of communication with platform, obtaining a doubled resource from Juhuasuan

Campaign resource layering, single product/topic/brand-oriented group buying campaignsReasonable allocation for resources from various channels increasing brand exposure and sales

volume

Red Seal: Leading the Trend of Health and Rapid Sales Growth

Event Advertisement

Hit Topic Interation

Content Seeding Aticle

Interaction Marketing

Refined Operations Strengthen Fan StickinessThe exposure is as high as 159,832+ times. The

number of active fans is 16,276+.

Keep up with the platform step and gradually increase store output

Single-game growth rate of up to 250% in 3 months

Develop word-of-mouth communication channels to broaden user coverage.

Accumulated 100+ articles, cumulative exposure 1379W+

Wechat Public Account

Weibo KOL

In-site Content Area

Jan.30th Daily Event Output 200,000

Feb 26th Event Output 500,000

321 Event Output 350,000

Ehance Brand Tonality through Multi-dimensional , Increase Sales Ranking through Multi-resourceX

X

As the exclusive online distributor of Red Seal, RYC expanded the multi-

channel cooperation mode, carried out all-round events, rapidly increased

the brand's sound volume, and expanded the product coverage.

Flexible - Efficient – DiverseRapidly Enter Omni-channels

7 New

Channels

There are only 3 original cooperation

channels.

Added 7 channels to cooperate in

March

Single Orders are more than

2.5 Million

TDI doubles the order amount from

monthly average 5,000 shipments to

1,860,000 orders monthly

First order

70,000 Koala first order hero product black

suger 70,000 pic

Recommand by“Kaola CEO

Zhanglei”

Expose in several category banners

Category TOP Ranking

Contributing to continuous explosive growth of mature brands

Concentration throughout one hundred years for giving babies the best start

Sales of more than 10 million Yuan

only within an hour

Sales of Mead Johnson flagship shop on Tmall broke more than 10 million Yuan only in an hour on Nov 11

110,000 cans of the popular series were

snapped up

110,000 cans of the popular product imported from the Netherlands were snapped up, accounting for 58% of total sales volume

Sales of over 42.88 million Yuan on Nov

11Sales record in 2017 greatly higher than that in 2016 only within 12 hours

By virtue of alliance between giants, with invincibility, being a proud leader in health product industry

Thanks to professional operation by RYC team, by striving for valuable resource of category on Juhuasuan, precise CRM and precisely advertising, online & off line joint action, RUOYUCHEN broke a path of honor for Mead Johnson with a myth based on sales of 100 million Yuan

Being good at online & offline resource integration and deep cooperation with internet celebrities

The first voice experience space at a metro station in Hangzhou attracted 170 thousand citizensBy teaming up with the produce of Peppa Pig, the hot online IP in 2017 and offline pop-up shops, aggressively

occupying screen with customized gift boxes for Nov 11

Celebrity poker live

Audio works of babies

Singing contracts with

platform

Offline pop-up

shop

Japenese Pola group high end beauty brand

THREEJapenese Pola group high end beauty brandEntre the T-mall Global

in Aug.2018The outstanding sales volume

in the first month achieved

1million RMB. The cleansing

oil rank catogory No.3 within

2 weeks since the launching

day in 8.8(T-mall Member's

day)

T-mall global ATE

strategic cooperation

RYC team conjoint the

brand with T-mall global，Helps the brand set up

brand benchmarking on

the platform

Launch first month achieved 1 million sales

Through RYC professional operation,Tao

bao KOLs live broadcast，little red book

KOL and celebrity recommendation，gather

million fans。

Sales Volumn

1,000,000

Searching

Rate ↑

50%

Cleansing

Oil Rank

NO.3

First month enter T-mall

sales reach an outstanding

result

Content marketing result Category

Ranking

Acquire Resources from Platforms by Marketing Plan

(Including Content Marketing and Tmall Platform Internal Interaction )Find the best marketing solutions based on the demand of consumer, brands and products

Merge the marketing plan with platform and implement the activities both inner and outer of platform

Attract traffic into flagship store and spread the brand

DO AND KEEP CREATIVE CO., LTD

Found the Wholly-owned Subsidiaries--DO AND KEEP CREATIVE CO., LTD

EC Social

Store Image Upgrading

Creative Gift Development

TVC

Social

Offline PR

E-Commerce Creatives

Resource Acqusition

DesignProduction

Three Core Services for Brands

Flagship image upgradeIdeas/Shooting/Modeling/Refinement/Production

Development of creative giftsIdeas/Structure/Material

Selection/Valuation/Production/Transportation/Warehousing

Interaction of e-commerce platforms with consumers via social contacts

Creative Campaigns/Video Production/Public Campaigns/Social Communication

Creativity for pages

Pictures for Advertisement

Creativity for Pages

Freehand sketching & 3D modeling

Flagship image promotion

Ideas/Shooting/Modeling/Refinement/Production

Development of creative gifts

Ideas/Structure/Material Selection/Valuation/Production/Transportation/Warehousing

Interaction of e-commerce platforms with consumers via social contacts

Creative Campaigns/Video Production/Public Campaigns/Social Communication

Flagship image promotionIdeas/Shooting/Modeling/Refinement/Production

Development of creative giftsIdeas/Structure/Material

Selection/Valuation/Production/Transportation/Warehousing

Interaction of e-commerce platforms with consumers via social contacts

Creative Campaigns/Video Production/Public Campaigns/Social Communication

InsightEvery woman，Are eager to showThe glamour of their own in the end of one yearWhile Estee Lauder hopes to empower them with “Popular” Little Red Bottle and Christmas Collection, that they will be the best of all.

Estee Lauder’s Super Brand’s Day

of 2016

2016，

Be Popular

Selected to be the best Super Brand’s Day of 2016

Duration：August 2016-now

Project：2 Super Brand’s Day, 2 Celebration Day,3 New Arrival1 618 midyear promotion, 1 Double 11 and 5 routine store’s sales campaigns

Content：• Combine the characteristics with the

demand of the platform together and consumer insights, we form core creative ideas and specify them into detailed scheme.

• According to the scheme, we propose the selling-deck to the platform so as to gain the resources within the platform

• After the resource is gained, we frame out the detailed plan for carrying out the scheme.

• Responsible for the copywrite of core campaigns

Sales Promotion of “618”in 2017

Hello,My Wanted Present

for the Second Half Year

Insight

“618”is in the middle of the

year, the last half the of 2017

is filled with gain and loss.

Also, we expect to be better and

h a v e a n i d e a l l i f e b y

e n c o u r a g e m e n t o f m y w a n t e d

present.

Celebration Day in 2017

First Glance to

be in Love with Eyes

Insight

Eyes seem like our lover which

deserves better care and love.

ESTEE LAUDER amplifies every

consumer's beautiful experience

to relieve the overuse of eye by

new eye cream, which makes eye

glorious.

Super Brand Day in 2017

Dare to Love, Dare to Make up

with Exciting Color

Insight

To the Millennials girls,lipstick

is worn to show perosnality

instead of beauty. The“New Pure

Color Love”series of lipsticks

of ESTEE LAUDER has 29 colors,

express themselves and find more

possibilities of beauty.

Daily Campaign in 2017

One Day with a Miracle

InsightMuti-funcitons skin lotion of ESTEE

LAUDER helps women repair, tender,

compact, moisturize their skins. Skin

care is more like a ritual with

beautiful imaginations for women.

Every woman wants a little beautiful

change everyday, just like millions

of petite miracle, makes herself

better.

Hangzhou Zhuoyu – with concentration in Omni-channels

content marketing for brands

MCN (Multi-channel

Network)

Member of Youku

A-level agent

Tmall GlobalContent service

provider

Core Business Logic

CBBELoyaltyPurchaseAcknowledg

ement InterestTarget groups

Analysis on consuming groups

Groups

Tools

Operational scenarios

DAAT of Cloud Chart Databank Strategy center Data factory Client operation platform

To reach global consumers and realize global operation with the help of data intelligence

New media content production

－ Market analysis － Analysis on groups using data bank － Investigation on users

－ Short video shooting & production－ Graphic content production － Wireless visual design

Global content marketing

－ Content channel coverage & optimization

－ Advertisement planning & execution of plan

－ Cooperation with talents and effect appraisal

To maximum the effect of content distribution by means of matching with brand/product core strategy and in-depth cooperation with marketing platform on account of CBBE

• 600+ Choice experts，1000+ experts in resource pool

• Cover 8 channels in Taobao， cooperating with 20+ Brands

• Long term cooperation with domestic first-line internet

celebrity agency such as Ruhnn and Chenfan

• Own the Hot Media Account, Mars Mother for Parenting

• Good online operation capability and background, help to

improve the planning of consumer group through data

monitoring and performance analysis

Professional Advantage

PART 01 平台介绍

Douban

WeChat

Taobao live

Portal

Miaopai

Media

Xiao Hong Shu

Bilibili

MP

Tik Tok

Weibo

Zhongcao Community

Cover All the Online Content Marketing Channels