ecco season magazine ss14 #2
DESCRIPTION
Read about our new collection, meet our designers and get inspired for the new upcoming season.TRANSCRIPT
No2
SPRING // SUMMER 2014
A J O U R N A L O F E C C O A N D S C A N D I N A V I A N C U L T U R E
OUR SUMMER PICKS
WHAT INSPIRESDESIGNERS?
BEHIND THE SCENESOF A COPENHAGENPHOTO SHOOT
SCANDINAVIAN DESTINATIONS
WHAT IS A KOLONIHAVE?
In Scandinavia, we tend to be travellers. We like the adventure of being in new places and
landscapes, hearing other languages, and figuring out how to get around. It makes us feel
extremely alive and it makes us appreciate home even more when we return. Spring and
summer is when we do most of our traveling (and, of course, most of our homecomings). So
when we designed these shoes, we did so with a sense of roaming the world. These are shoes
that feel light and easy to move in and that have a spirit of adventure – in their colours, their
textures and their styles.
O U R S H O E S F O R S P R I N G & S U M M E R 2 0 1 4
4
Inside, you will find our
collections for the season,
plus some words from our
designers, glimpses of our
friends and collaborators,
and other stories about life
here in Scandinavia.
SPRING // SUMMER 2014
To learn more about ECCO
check out ecco.com
1.INSPIRATION COMES FIRST
page 6
2.ALL IN A DAY’S WORK
page 12
3.O
N T
HE G
O
pa
ge
28
5
4.TIME TO TRAVEL
page 42
5.ST
EP O
UTSI
DE
THE
CITY
pa
ge
54
6.AN AFTERNOON OF ADVENTURE
page 66
7.WHERE TO FIND US
page 74
6
I N S P I R A T I O N
C O M E S F I R S T
SPRING // SUMMER 2014
We create with an open mind. For us, ideas can come from anywhere — from nature,
movies, art and from furniture to architecture to fashion. Our shoes are where our
inspirations come to life. Ideally, we pass our inspirations forward — and something about
our shoes inspires you.
7
I N S P I R A T I O N
C O M E S F I R S T
SPRING // SUMMER 2014 INSPIRATION COMES FIRST
ECCO JOGGA 236123-02208
9
Can you describe this season's collection for us?
I think these are bright and powerful shoes, characterized by
straight clear lines, strong colours, a sense of happiness and a
positive outlook to the future. They are like eye candy. After the
darker winter times, we feel people want to go out and show
themselves — to be visible and proud of who they are.
What were some of the inspirations behind the collection?
We called our theme “eye candy”, which led to brighter,
colourful shoes. We also focused very much on our materials,
the texture and feel of the leather itself. Another influence was
the complexity of daily life, which we think raises the importance
of simplicity and clarity. Rather than greys, beiges and neutral
colours, we chose colours that step out more – like “dynasty
blue” and “teaberry pink”. It is like candy. The moment you buy
it, you choose the taste and the flavour. You know if you're in the
mood for lemon or for cherry.
These designs feel very Scandinavian. Was this the intention?
Everything that we do is rooted in Scandinavian culture. Every
product carries the essence and spirit of our perspective on life
and our values. For us, it's simply natural to combine comfort and
function with elegance and style. The landscape, the culture,
the history — all these things inspire us every day. They're part of
our design language.
How do the collection colours fit in with overall trends in fashion?
We definitely see an intersection between our sensibility for
the collection and the mood we're seeing on catwalks and at
fashion shows. It is all about lightness and bold colours. Taking
a decision and choosing a position. Right now, there's a strong
movement to reflect happiness and positive thinking. People
want to make a statement. They want to feel visible and part of
a bright future. It's the ”being-proud-of-who-I-am” season. There's
a sense of positivity and lightness and being in the moment. A
candy feel.
A F E W W O R D S O N T H E
I N S P I R A T I O N B E H I N D T H I S
S E A S O N ’ S C O L L E C T I O N
W I T H K A J A B A R T E L
Tell us about the feel of the shoes. What can the wearer
expect in terms of lightness, flexibility, walkability and so on?
It's very much the ECCO feel. Comfort, lightness, flexibility,
walkability — this is the “feel” we develop further and further
every season. With each collection, we face challenges and
strive to improve the experience of our shoes. A big part of
every collection is to see every challenge as an opportunity to
become more creative and find new solutions. This makes our
job exciting.
Which shoes are you most excited about yourself?
I am really happy to see the ECCO Jogga with its new colours
and new uppers. My particular favourite is the “ECCO Jogga
Desert Bootie”. For me, it carries the ECCO spirit and makes
a clear statement in terms of colour and design. It brings
comfort and style together in a casual way. The sport-inspired
outsole is the perfect match for the “Desert Bootie” upper.
I am not the “high heel” person, but if I were, I would instantly
fall in love with this season's ECCO Sculptured shoes, which
really offer an incredible mix of comfort and style.
KAJA BARTEL Designer
INSPIRATION COMES FIRST
10
T H I S S E A S O N ’ S C O L L E C T I O N
ECCO JOGGA 236123-02208 ECCO SPIN 249113-58261
ECCO DALAMAN 9104565-90344
ECCO DENIO 9104569-90000 ECCO ENRICO 537504-01375
SPRING // SUMMER 2014
- K A J A B A R T E L
D e s i g n e r
W H E N Y O U ' R E
T R U L Y
C O M F O R T A B L E ,
Y O U F E E L
F R E E T O B E
Y O U R S E L F .
T H A T ' S H O W
W E W A N T O U R
S H O E S T O M A K E
P E O P L E F E E L .
SPRING // SUMMER 2014
B E H I N D T H E S C E N E S
T h e i d e a b e h i n d o u r D r e s s C o m f o r t C o l l e c t i o n
w a s t o d e s i g n a r a n g e o f w o r k d a y s h o e s f o r
w o m e n w h o l e a d ' w a l l - t o - w a l l l i f e s t y l e s ' —
w o m e n w h o b a l a n c e t h e c o n f l i c t i n g d e m a n d s
o f w o r k a n d f a m i l y w i t h g r a c e a n d s t y l e .
T o s h o w c a s e t h e c o l l e c t i o n a n d e v o k e t h e
i n s p i r a t i o n b e h i n d i t , w e p h o t o g r a p h e d o u r
m o d e l , L o u i s e , d u r i n g a b u s y d a y i n a n d
a r o u n d C o p e n h a g e n .
A L L I N A D A Y ’ S
W O R K
SPRING // SUMMER 2014
DESIGN NEVER SLEEPSSPRING // SUMMER 2014
14
15
We began the shoot in a Copenhagen loft, working
with our two models, Louise and Marcus. To break
the ice, we started with a pillow fight.
8AM
Same loft, only now we moved
to the kitchen so Louise could
make breakfast for Marcus. Then,
we hit the streets.
10AM
SPRING // SUMMER 2014
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After taking Marcus to school, we
photographed Louise in a local café,
where she enjoyed a cappuccino
and caught up on work.
12PM
SPRING // SUMMER 2014 ALL IN A DAY’S WORK
We took this shot from inside a neighbourhood
farmer's market on Fælledvej.
2PM
L O V E , S U C C E S S , F R E E D O M – W E A D M I R E
T H E W O M E N W H O W A N T I T A L L .
- K R I S T I N K Ä P P L I N G E R
V i c e P r e s i d e n t B r a n d i n g
L O V E , S U C C E S S , F R E E D O M – W E A D M I R E
T H E W O M E N W H O W A N T I T A L L .
20
Our last stop of the day was Dronning Louise’s Bro,
which crosses the three lakes of Copenhagen.
Here, Louise caught up with her friend, Nevena,
to enjoy the last part of the afternoon.
4PM
SPRING // SUMMER 2014
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I N S I G H T S I N T O O U R N E W
D R E S S C O M F O R T C O L L E C T I O N
SPRING // SUMMER 2014
ECCO TOUCH 15 260013-02206
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I N S I G H T S I N T O O U R N E W
D R E S S C O M F O R T C O L L E C T I O N
W I T H K R I S T I N K Ä P P L I N G E R A N D K R Y S T A L J O N E S
KRISTIN KÄPPLINGER Vice President Branding
Can you tell us why the
ECCO Dress Comfort Collection is so special?
ECCO Dress Comfort was designed for the kind of women we really
admire. We call them the 3-in-1's – because they balance being
a mom, being a romantic partner and striving in their professional
life. And they do it all with grace and feminine style. The collection
is intended to be “easy” to wear. The shoes are versatile, stylish
and very comfortable – the most comfortable wear-to-work shoes
we make, which is saying something. The details are also very
important – the rivets, bows and embossing. It's a very feminine look.
In addition, the ECCO Dress Comfort Collection is all leather – the
upper and inner lining, all of the elements.
Tell us more about the versatility of the collection.
ECCO Dress Comfort is for all the things that happen in a woman's
day – taking the kids to school, going to the office, the coffee bar,
shopping, cinema, drinks in the evening and dinner with friends.
What are some of the innovations that make these shoes different?
At the heart of the shoes is our direct-injection technology, a
different way of shoemaking that lets us make shoes that are very
light, supple and shock-absorbing. It's everything that makes an
ECCO shoe comfortable, only we've made it extremely sleek and
minimalistic, which is what enables us to create the styles. The direct
injection also delivers an extremely good fit — with plenty of room
for the toes. We've also developed special leathers that are resilient,
yet extremely soft and feminine, with a great touch and feel.
Is the collection an outcome of
ECCO's Scandinavian design philosophy?
Absolutely. Applying form follows function to shoemaking means it
all starts with the foot. The shoes are shaped anatomically. And the
direct-injection technology gives the shoes the flexibility to follow
the foot. The decoration is also Scandinavian — essential and
stylish - no bling. Again, the leather is specially developed for this
category, to make it even better fitting, more feminine and stylish.
Can you describe the feel of the shoes?
I think the feel is amazing. Thanks to soft leathers and direct
injection, the collection is highly flexible, extremely light with
good cushioning and excellent shock-absorption. The walking
feel is superb.
Do you think you'll wear the shoes yourself?
Yes, the ballerina. It's definitely the most comfortable ballerina
we've ever made. I love ballerinas but all the ballerinas I like
are cemented and not that comfortable. This ballerina is very
Scandinavian. Simple, with basic colours that are a no-brainer
to match, but also in fresh, fun colours, like teaberry. I plan to
wear them to the office and also for casual nights out, with
jeans and a jacket.
SPRING // SUMMER 2014 ALL IN A DAY’S WORK
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You seem excited about this collection. Tell us why.
The entire SS14 collection excites me, but especially the new
ECCO Touch group. Our company stands for innovating comfort
and pushing ourselves to be better and this product is the
perfect example of how we do this — and I love how they look.
How would you describe the ECCO Dress Comfort concept?
The idea is to mix traditional ways of shoemaking with our
core technology of direct-injection — the result is an elegant,
feminine shoe with a very classic look. We are also using finer
and softer leathers that make the shoes extremely comfortable
and lightweight – all you really have to do is touch the shoes and
you’ll want to wear them all day.
How would you describe
the kind of women Dress Comfort is designed for?
The ECCO Touch is made for busy women with busy lifestyles.
The kind of women who demand comfort and quality without
compromising style. She wants a classic, feminine looking shoe
with fine details that she can wear to the office and then out for
dinner that same evening, but that is still comfortable to wear
while running errands or dropping her kids off at school.
Can you walk us through the technology that's in the shoe?
The technical foundation of ECCO Touch is a highly refined
version of the process that we are known for —direct-injection
technology. The soles are injected underneath the uppers,
offering a more feminine look. This technology, mixed with
hand craftsmanship, offers a truly unique product. We are using
remarkably fine leathers, which result in exceptional touch and
feel, allowing the shoes to be very soft and flexible. Even the
stitching is finer. On the inside, the comfort shank is injected with
polyurethane between the sole and the upper, adding even
more comfort by creating a shock-absorbing layer for you to
walk on.
In what ways do they reflect
ECCO's Scandinavian design philosophy?
This collection goes right to the roots of Scandinavian design –
sleek minimalism, functionality and simplicity. Less is more. This is
our design language. To us, “form following function” means the
shoes must be comfortable — they must follow the foot.
KRYSTAL JONES Product Manager Ladies Branding
You've recently moved from Canada – how do you think
women back home will like the shoes?
Being Canadian, I know this shoe is perfect for the North
American market. It's a great wear-to-work product and I
really think women there will love the styles. Of course, they
will love how soft, lightweight and flexible they are too.
Do you think you'll wear the shoes yourself?
I already have a few pairs, but I will definitely own all of the
ECCO Touch shoes in the collection. The ECCO Touch 15
ballerina is perfect for weekend getaways and exploring
new cities. It’s something you can wear for long periods of
time and the classic styling works with almost anything in your
closet. I’m wearing these now and I definitely need more
colours! The pumps are great for meetings at the office and
then wearing out to dinner. The materials are so soft and
the shoes are so light that you can really wear these all day
and into the night. The sandals are the perfect addition to
any summer outfit and can easily be dressed up or down.
They make you feel feminine and elegant, but extremely
comfortable at the same time.
I love all of the small details on the shoes, but most importantly
how they feel on the foot. ECCO Touch is a true testament
that you don’t have to sacrifice style for comfort.
SPRING // SUMMER 2014
SPRING // SUMMER 2014 ALL IN A DAY’S WORK
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L E T Y O U R B A G
E X P R E S S Y O U R L I F E
The Metallic Shopper
ECCO DIVO 9104564-90039With its edgy, shiny look, this shopper
brings style together with function. This is an everyday plus bag – with room to hold everything you need
for anything that can happen.
The Tote
ECCO BARRA 9104526-90057Practical organization combined with minimalist design. Just sling it over your shoulder for hands-free
shopping.
The Clutch
ECCO DERNA 9104561-90010 Form that adapts, depending on
your function. Make it your easy-to-carry daily bag or detach the strap and make it an evening-out clutch.
The Cross-Body Bag
ECCO DALAMAN 9104565-90344 Big enough for all of your essentials,
compact enough to follow your every move. With a strap designed for hands-free carrying so you can make the most of every moment.
The City Bag
ECCO BELAGA 9104519-90342 Designed to be the perfect
companion for a packed day in the city – go to work, shop, go out for
the evening – all in one bag.
The Handbag
ECCO DATHINA 9104560-90000 An absolutely classic bag that
can look casual one moment and formal the next, depending on your outfit. Your ideal ready-for-anything
go-to bag.
Welcome to life in motion. Where the moments in between can be just as worthwhile
as the ones listed on your schedule. Where being busy makes for a dense tapestry of
daily experiences. Walks. Conversations. Checking out the new café on the corner.
And still being ready for your meeting. We design our Men's Formal shoes to be light,
agile, flexible and comfortable. Think of them as handsomely finished performance
shoes for everything that can happen in a day.
O N T H E G O
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SPRING // SUMMER 2014
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SPRING // SUMMER 2014 ON THE GO
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C O P E N H A G E N :T H E C I T Y O F C Y C L I S T S
Bicycles play a vital role in Copenhagener's everyday lives, while contributing a huge portion
of the city’s visual appearance with more than 390 kilometres of designated bike
lanes. When coming to Copenhagen, you will see bicycles parked at every station and in
every street. Every day 36% of the city’s citizens commute to work, school or university
by bike. In fact, more people commute by bicycle in greater Copenhagen than cycle to
work in the entire United States (even though the US has almost 57 times the population
of Copenhagen). The bicycle offers a more affordable and eco-friendly way of getting
around, and it is estimated that the number of people commuting by bike in Copenhagen
will rise to 50% by 2015. Here, you'll find every kind of person riding to work on their
bike, from lawyers to construction workers, stock brokers to fashion editors.
SPRING // SUMMER 2014
C O P E N H A G E N :T H E C I T Y O F C Y C L I S T S
SPRING // SUMMER 2014 ON THE GO
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W I T H J A C O B A X E L S E N
ECCO BIRMINGHAM 631004-01001
ECCO CAIRO 631604-01001
ECCO DACONO 660614-01001
K E Y P O I N T S O N
T H E M E N ’ S F O R M A L
C O L L E C T I O N
SPRING // SUMMER 2014
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Tell us about the ECCO Men's Formal Collection.
The motivation is to always work with contemporary
silhouettes, while making the shoes look even slimmer and
more minimalist. Interestingly, much of our design efforts
have been about adapting our sophisticated direct-injection
technology to look more like traditional cemented shoes.
This mix of timeless shape and simplicity definitely reflects our
Scandinavian perspective.
Name three things you love about these shoes that set them
apart from other men's formal shoes.
One, the combination of exceptional comfort with superb
style. The shoes are high-end in appearance, yet the feel is
light and athletic.
Two, the diversity. We have a wide range of options from more
formal to more casual expressions.
Three, the leather is of excellent quality and very supple.
ECCO is unique in that we craft our own leathers and that skill
set really shines in our Men's Formal shoes.
JACOB AXELSEN Division Manager Men’s Branding
K E Y P O I N T S O N
T H E M E N ’ S F O R M A L
C O L L E C T I O N
What's your personal favourite from the collection?
Right now, I’m wearing ECCO Contoured. It's sort of a hybrid
shoe, combining a casual running-inspired outsole with a very
clean formal upper. It's been one of our best-selling shoes
around the world and for this season, we're giving it an even
more interesting, funky colour palette. I love it.
How would you describe ECCO's approach to a business
shoe in terms of walkability, fit and feel?
We are conscious that men wear these shoes all day long
and frequently into the night, so comfort is critical. Our direct-
injection technology makes our shoes lighter, more flexible
and more durable. It's the same technology we use in our
casual shoes. As a result, our business shoes feel almost like
walking shoes.
Can you talk about different ways men might wear these
shoes? For example, with suits and also more casual clothes.
In general, men are taking more and more freedom with
how they express themselves. Increasingly, we are seeing
men wear our dress casual shoes in different, interesting ways,
including with more formal work attire.
SPRING // SUMMER 2014 ON THE GO
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As a company that's all about shoemaking, it only makes
sense for us to craft our own leathers, which we do. In fact,
our leathers are so highly regarded, we are regularly asked
to supply leather for some of the world's leading craft and
luxury brands.
For this season, we've created a very special series of leather
goods – The KAPSEL 14 Collection, a collaborative project
D E S I G N E D I N S C A N D I N A V I A .
C R A F T E D I N I T A L Y .
K A P S E L 1 4
integrating Scandinavian design principles with Italian
craftsmanship. Working with our picks of the latest ECCO
leathers, our designers have created a line of purist, minimalist
bags, all incorporating the same iconic hardware. The bags
themselves are painstakingly constructed by longtime Italian
leather craftspeople in Milan. The designs are simple and
sophisticated, using a minimum of elements to create a
maximum amount of organizational functionality.
SPRING // SUMMER 2014
NICOLO GIUSTI Leather Designer ANTONIO CACCIA Product Development Manager
SPRING // SUMMER 2014
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The foot is designed to go places. To connect with the ground... and then to move on.
Of course, the trick with travel is to have new experiences inside your own skin. To be
present in the moment. This is the mindset behind these shoes. Designed to be soft, flexible,
breathable — ready to step into whatever happens next.
T I M E T R A V E L
T O
SPRING // SUMMER 2014
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R E L A X , B R E A T H E . . . G O A N Y W H E R E —
T H A T ’ S T H E M E S S A G E O F T H E S E S H O E S .
ECCO EASY M 531804-02034
R E L A X , B R E A T H E . . . G O A N Y W H E R E —
T H A T ’ S T H E M E S S A G E O F T H E S E S H O E S .
ECCO EASY L 231813-02024
47
What are some of the highlights
of this season's Leather Goods Collection?
The new men's products are very exciting. One of my favourites is
the ECCO Denio Messenger bag. Its clean modern lines showcase
the natural beauty of the ECCO leather. It's a true expression of
Scandinavian design.
The Small Leather Goods Collection is also very special. We've
created a family of wallets, belts and small accessories that start
the summer off in the right mood.
You'll see wonderful leathers and appealing bright colours.
What are some of the inspirations behind the collection?
Ideas are sparked from everything – it is a result of learning and
evolution / past and future. But our biggest inspiration is the leather
itself. Every piece of leather has its own qualities and emotion.
Describe some of your favourite leathers for the season.
For me, there are two leathers in particular that I'm really excited
about.
The first is Scuba, which is an embossed leather that combines a
matte surface with bright colours, creating a super fresh, modern
look. This leather is a feature of our ECCO Dalaman bags.
The second is Toro. It's a leather that lives and ages with you. It has
a slightly oiled surface and a natural handcrafted feeling, which
gives the bags a masculine and structured look. I especially love
this in a deep rust colour. The ECCO Denio Messenger bag is made
from Toro.
Are there any themes or stories that run through the collection?
We worked with three themes.
“Eye Candy”, which is playful with bright poppy colours. It feels
very active and optimistic.
Then there's “Classic Beat”, designed around more elegant shapes
and black and white imagery inspired by the beat movement of
the 60's.
Our “Exposed” theme is more rugged and rougher, characterized
by natural tones, metallic shades and distressed textures. It's more
nature-inspired.
W O R D S F R O M O U R B A G E X P E R T
W I T H S A R A R O S I N A
SARA ROSINA Designer
How does the collection express
ECCO's Scandinavian design orientation?
For us, form follows function. We always say, “Your life is in
your bag”. We ask how the organization of a bag can make
someone's life easier. Our bags are designed to make the
complications of life simpler and more relaxed.
How does the collection fit in with other trends you see in bags
and overall fashion?
Our product history comes from a combination of fashion trends,
leather trends and consumer needs.
Even if we're working in the context of current movements in
fashion, our products stand out. Everything we do is filtered
through our fusion of Scandinavian design and high-end leather
craft. It's genuinely unique.
We do not necessarily follow all trends present in the market.
However, I can recognize that some of the things that have
inspired us, like the dull leather surfaces, the bright yellow colour
story or the retro sci-fi, metallic shades, seem to have inspired
other designers as well.
For example, the matte black and white look of our ECCO Delight
bags, as well as eye catching metallic leathers, are also showing
up in the collections of other luxury brands.
TIME TO TRAVEL
48
SPRING // SUMMER 2014
S C A N D I N A V I A N D E S I G N I S A B O U T S I M P L I C I T Y
F O R T H E P U R P O S E O F J O Y A N D P L E A S U R E .
SPRING // SUMMER 2014
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“For our holiday, we “unplugged” in Vimmerby. Instead of movies, computers,
and shopping, it was all about swimming, reading and relaxing in this medieval
village. As this was the hometown of Astrid Lindgren, writer of children's books
like Pippi Longstocking, we also took our kids to Astrid Lindgren's World, an
amusement park that brings her books to life. Our visit there inspired lots of
storytelling and imagination games. Some of my most enduring childhood
memories are from my own family holidays. I think my children's magical
memories will come from here.”
Bag: ECCO DIKSON Overnighter. Timeless and perfectly modern, it's the only
bag you need for a short trip and also the ideal accessory for a longer time
away.
S U M M E R
D E S T I N A T I O N S
O U R
In Scandinavia, we equate summer with travel. We gathered some friends and members
of our ECCO team to find out where they went for their summer getaway.
- D O U G L A S E M I L N I E L S E N
E C C O
V I M M E R B YS W E D E N
ECCO DIKSON 9104522-90092
SPRING // SUMMER 2014
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“For five generations, my family has come here for vacation and
it's where I spent all my summers growing up — swimming in the
lake, fishing, exploring, playing cards inside on rainy days. Of
course, everything was candlelit and still is, as there is no electricity
or indoor plumbing. To this day, I still basically do the same things
when I go there. I love the total tranquility – surrounded by nature,
no TV, no Wi-Fi. It's down to earth, simple and pure. A big contrast
to a busy life in Copenhagen.”
Bag: ECCO BARRA. This cross-body bag is designed to keep your
hands free to reach for whatever the moment calls for — perfect
for whatever adventures your travels bring.
- M A R I A N N E D A L E
M a g n e t i x
- E L I N J O N S S O N
H o u s e o f C o m m u n i c a t i o n A / S
U M E ÅS W E D E N
O L E F J E L LN O R W AY
“On the coast in northern Sweden, Umeå is where I grew up. I come back
for two weeks every summer. It is a place where I relax and regain energy.
My family has a red wooden house by the water where you can pick wild
blueberries, go fishing off the dock, take a walk in the forest or boat for
a picnic on one of the many close-by islands. It's never boring here. The
house is always filled with guests and my mother makes the most fantastic
food. Since it's so far north, the days are long and the sun hardly ever sets.
During the late hours, I like to sit and enjoy the sounds of the fire in the
sauna and cool down afterwards with a dip in the water. There is no better
place for me than that red wooden house in Sweden.”
Bag: ECCO DALAMAN Tote Shopper. Rich, soft leather in happy colours
with plenty of room for whatever you bring — and whatever you find.
Everyone should have a bag like this.
ECCO DALAMAN 9104527-90344
ECCO BARRA 9104489-90345
SPRING // SUMMER 2014
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Inspired by the concepts behind the historic Danish getaway of a Kolonihave, we photographed
much of our Spring/Summer collection there. These are shoes characterized by soft textures,
vintage-inspired details and lived-in colours. All with a lightness and flexibility that makes it easy
to be spontaneous and open to the moment.
SPRING // SUMMER 2014
S T E P
O U T S I D E
T H E
C I T Y
SPRING // SUMMER 2014
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O U R KO L O N I H AV E
GARDEN GETAWAY
In the 1800s, the Danish government created an oasis in
the country where workers could decompress and get
closer to nature; the Kolonihave, a garden colony of simple,
livable sheds amidst generous plots of nature. Today, the
Kolonihave continues as a weekend sanctuary, popular
among young families. It’s filled with Scandinavian design
cues, gardens, country landscapes and natural beauty.
P O P U L A T I O N A P P R OX 1 4 6
SPRING // SUMMER 2014
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P O P U L A T I O N A P P R OX 1 . 2 m i l l i o n
D E N M A R K
SPRING // SUMMER 2014 STEP OUTSIDE THE CITY
N A T U R E
S I M P L I C I T Y&
The Kolonihave is an oasis of
N A T U R E
S I M P L I C I T Y&
... the perfect family getaway.
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E C C O L E A T H E R A N D
T H I S S E A S O N ’ S C O L O U R S
W I T H A N N E B E R N E C K E R
ECCO is the rare shoe company that also makes its own
leather. Can you tell us about some of the types of leather
featured this season?
The leather we use for each shoe is very much driven by its
use. So for ECCO Men’s Formal we tend to use traditional firm
leather with a super smooth surface and high shine — this kind
of leather holds shape beautifully.
For women, we've developed a new, velvety, super soft
nubuck leather, which brings out our seasonal colours very
well.
We are also featuring a super soft nubuck, yet with an oily
finish that imparts a more worn, lived-in look, while adding
water resistance.
And we feature a super soft camel leather, which feels like
a second skin, yet is very durable, with a unique texture and
natural waterproofness.
ANNE BERNECKER Trend and Colour Consultant
Why is leather quality important to the fit and comfort of an
ECCO shoe?
As a natural product, leather evolves and changes with age.
High quality, soft leather actually adapts to the shape of the
foot. It's not just for appearance, it adds to fit and comfort.
As part of your job, you do a lot of work with colour. Can you
talk to us about the colours for this season?
For SS14, we're working with a fairly bright colour palette, with
lots of strong accents. With the economy still in recession, we
want to brighten people's mood with colours that pop.
Can you tell us about some
of the textures and finishes we'll see?
We've focused on natural finishes that really bring out the
beauty of the leather. In terms of texture, you'll see lots of
super soft nubuck. You'll also see nature-inspired textures with
strong pebble or structure in concert with bright colours for a
very fresh look.
Tell us about ECCO's approach to leather craft.
We combine our deep knowledge of traditional craftsmanship
with a love of innovation. We are always exploring new
ideas and pushing technical and aesthetic boundaries. We
work with the latest technology and have a strong focus on
sustainability.
H I G H q U A L I T Y ,
S O f T L E A T H E R
A C T U A L L Y A D A P T S
T O T H E S H A P E O f
T H E f O O T . I T ’ S N O T
J U S T f O R A P P E A R A N C E ,
I T A D D S T O f I T A N D
C O M f O R T .
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E C C O L E A T H E R A N D
T H I S S E A S O N ’ S C O L O U R S
W I T H A N N E B E R N E C K E R
ECCO JOGGA 236173-57962
ECCO COLLIN 535694-55888
SPRING // SUMMER 2014 STEP OUTSIDE THE CITY
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STEP OUTSIDE THE CITY
AN AFTERNOON OF ADVENTURE
AN AFTERNOON OF ADVENTURE
When you're a kid, every day has the potential to be an adventure, a quest
— or a play. Even when you’re relaxing, you’re never at rest. We make shoes
that give growing feet all the possibilities they deserve. From free-breathing
materials to sporty comfort and lively colours, these shoes give kids plenty of
space to be kids. They unite modern style with ready-to-move capabilities. They
feel good. They look good. They do everything.
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See more from our day at the
Kolonihave at ecco.com
SPRING // SUMMER 2014
SPRING // SUMMER 2014 AN AFTERNOON OF ADVENTURE
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ECCO RUNGSTED
ECCO TERRACRUISE
O U R S U M M E R
P I C K S
I L O V E B E I N G O U T D O O R S
w H E N S P R I N G A R R I V E S ,
A N D w H E N w A L K I N G I N T H E
w O O D S A N D A L O N G T H E
C O A S T , T H I S I S T H E P E R f E C T
L I G h T A N d f L E x I b L E S H O E
f O R B E I N G A C T I V E .
- P E R N I L L E
I f E L L f O R T H I S S A N D A L
B E C A U S E O f T H E T R E N D Y
C O L O U R A N D I T S S w E E T A N D
S I M P L E d E S I G N .
- D O R T H E
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ECCO PRETORIA
ECCO MIND
ECCO REYES
ECCO RUNGSTED
ECCO GOLF TOUR HYBRID
ECCO EASY L
ECCO COLLIN
ECCO ETHAN
ECCO ETHAN
ECCO RIVAS
ECCO BIOM TERRAIN
ECCO OSAN
We asked some of our friends and
team members to share their favourites
from our Spring/Summer Collection.
(Shop all the shoes here and many
more at ecco.com)
SPRING // SUMMER 2014 OUR SUMMER PICKS
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EMEA
Afghanistan
Andorra
Armenia
Austria
Azerbaijan
Bahrain
Belarus
Belgium
Bosnia & Herzegovina
Bulgaria
Croatia
Cyprus
Czech Republic
Denmark
Dubai
Egypt
Estonia
Faroe Islands
Finland
France
Georgia
Germany
Greece
Greenland
S T O R E L O C A T I O N S
Hungary
Iceland
Iran
Iraq
Ireland
Israel
Italy
Jersey
Jordan
Kazakhstan
Kuwait
Kyrgyzstan
Latvia
Lebanon
Lichtenstein
Lithuania
Luxemburg
Malta
Mauritius
Moldova
Netherlands
North Ireland
Norway
Oman
Pakistan
Palestine
Poland
Portugal
Qatar
South Africa
Romania
Russia
Saudi Arabia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
UAE
UK
Ukraine
Uzbekistan
APAC
Australia
China
Hong Kong
Indonesia
Japan
Korea
Macau
Malaysia
Mongolia
New Zealand
Philippines
Singapore
Taiwan
Thailand
Vietnam
EAM
Canada
Curaçao
USA
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S T O R E L O C A T I O N S ECCO products are sold in 85 countries.
We are a family-owned company that insists on owning our own factories.
We consider ourselves a global family, with ECCO shoemakers and
ECCO customers in all corners of the world.
ecco.com
M00023241