FACEBOOK & Linked in101 for Real Estate

Social Media

Social Media - Enables real estate agents to serve and communicate with clients using free or inexpensive online tools without the investment of expensive software and equipment.

Social Media Revolution

Has changed the way people buy and sell real estate.

Are you ready?

The Rules:

• What I say is mostly my opinion. You can probably do it bigger, better, or different.

• If you don’t apply what you learnin 7 Days, you probably won’t.

• It is more about good content than

it is about technology.

• Anything I say today could be outdated tomorrow.

Anything I say today could be outdated tomorrow.

Social Media is not Free.

It costs time.

Plan for 30 minutes a day to start.Then 10-15 minutes a day.

Do it right or don’t do it.

There are more than 750 million active* users.

There are more than 250 million active users currently accessing Facebook through their mobile devices.

The average user has 130 friends.

The average user is connected to 80 community pages, groups and events.

More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

*users who have returned to the site in the last 30 days

Facebook Facts

Who should I be?

Facebook Profile???

Facebook Business Page???

Facebook Group???

Facebook Site Governance: Statement of Rights and Responsibilities (updated 8/11/09)

Section 4, Point 2

“You will not use your personal profile for your own commercial gain.“

A Facebook Profile must only be used to represent an individual.

Create Lists – For several reasons!

1. Post to Specific People or Lists

Post to Specific People or Lists

2. Helps with Privacy Issues

Remember: Google Never Forgets

Privacy Settings

3. Improve your Edge Rank to those that matter

95% of Facebook users view the Top News only

Improve your EdgeRank

Affinity Score – How close is the connection between the creator and the viewing user. Affinity Score is all about relationships. The more you interact with Facebook users, the higher the EdgeRank of your posts, and the higher your posts appear on the walls of your friends.

Facebook rewards you for building personal relationships. Invest time reading, commenting on, liking, and sharing other people’s content.

Improve your EdgeRankWeight – Use photos, videos, full links.

P.S. Keep it short and sweet. Posts that contain less than 80 characters have a 27% higher rate of engagement. Jimmy Mackin

Things not to do on Facebook

Things not to do on Facebook

Creating a Business Page?

Before you create a page

1. Get your personal profile in order.

2. Find friends in your area.

3. Become a fan of local pages and participate.

4. Take lots of local photos

1. The pages are public, which makes them visible to search engines.

2. New content that you create on a page will

show up in the newsfeed of fans.

Why are Facebook Pages Best for Business?

Pages can be customized.

Why are Facebook Pages Best for Business?

Pages allow you to create a landing page

Why are Facebook Pages Best for Business?

Facebook allows you to place targeted ads that link to specific tabs.

Why are Facebook Pages Best for Business?

Facebook provides a page analysis tool called Insights

Why are Facebook Pages Best for Business?

Facebook provides a page analysis tool called Insights.

My Facebook Page Strategy:The goal shouldn't be to have a lot of people to yell at, the goal probably should be to have a lot of people who choose to listen. ……..Seth Godin

Facebook strategy?

Nancy Minor on Facebook

www.Facebook.com/LedyardCT

Hi Linda, My name is Drew Warmath. I just wanted to thank you for taking the time to put together the Ledyard CT page on Facebook. My family moved to Gales Ferry in 1964. I moved away in 1990, but my mother still resides on Pine Lock Drive. I have just spent more than an hour browsing your FB page and your blog at simplyledyard. What wonderful memories I have; from working summers at the Up-Down Sawmill, to driving through 6 inches of water on the "old" Sandy Hollow Road. It's been a delightful journey back through time. Thanks again!Drew

Create a group

5 Places To Repeat Keywords

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5 Places To Repeat Keywords

Professional Headline

Position

3 Summary

"You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose.You're on your own, and you know what you know. And you are the one who'll decide where you'll go.Oh the places you'll go." - Dr. Seuss

Resources

Resourceswww.InsideFacebook.com(The Facebook Marketing Bible)

www.AllFacebook.com(Facebook Privacy Guide)

www.Mashable.com