ecal right-time communications at techmix 2015
TRANSCRIPT
H OW C A N W E C A P T U R E T H E T I M E A N D AT T E N T I O N O F
CO N S U M E R S?
Marketers and advertisers both ask…
I N T R O D U C I N G …the amazing new ‘Sync to Calendar’ button.
The easiest way for marketers to engage with their fans’ calendar.
View new ‘Sync to Calendar’ button! www.allblacks.com/Fixtures/2015
We work with hundreds of leading sports and entertainment brands globally, however we’re now solving major problems in many other markets…
6:15 PM
LES MILS CLASS
Genesis Wantirna
Pump it up and beat the winter blues at Les Mils. See you there!
Book a PT Session Healthy Recipes 1 hour
• GY M S H AV E A N E X T R E M E LY H I G H ‘ C H U R N ’ R AT E
• E C A L W I L L I N C R E AS E M E M B E R R E T E N T I O N
• D I F F E R E N T I AT E G E N E S I S O N S U P E R I O R M E M B E R S E RV I C E
Health & Fitness
• ‘ E C A L G O ’ E N G AG E S U S E R S F R O M R E P LY S M S
• A DV E RT I S E F R O M S H O P W I N D OWS , L I G H T B OX E S E TC
• E C A L A I M S TO D R I V E I N - STO R E T R A F F I C
Retail
12:00 PM
SUMMER SALE
Witchery, QV Building
Get the latest looks for this summer at hot prices, enjoy up to 40% discount
Online Shop Gallery 1 Day, 15 Mins
ECAL GO
Text “Witchery” to 0400 322 546 to receive sales events to your mobile calendar!
Appointments
• 7 / 1 0 A P P O I N T M E N TS C H A N G E
• 2 / 1 0 A P P O I N T M E N TS C A N C E L
• E C A L R E D U C E D ‘ N O S H OWS ’ TO Z E R O
11:30 AM
HOME LOAN APPT ANZ Docklands, Melbourne
Your Home Loan appointment with Greg Banker at ANZ Docklands is confirmed. Here are some helpful resources.
Application Form About ANZ Loans 1 Day , 1 hour
Appointments
5:00 PM
GAS BILL, SAVE 20% Origin Energy
Your monthly gas bill of $156.80 is due, you can save 20% if you pay today!
Pay Now View Account 15 Mins
Billing
• B I L L C H AS I N G I S A H U G E E X P E N S E
• E C A L W I L L R E D U C E CO STS
• I N C R E AS E C U STO M E R SAT I S FAC T I O N
Billing
Simon Browne
Male
Email Phone No. Device Activity Preferences Behaviour
Knowing your customers
Know who they are What they like, and
How they like it
Everything in ECAL is tracked, providing a highly accountable, high value ROI
5-20x
Greater awareness than email30-300x
Return on Investment
0.5-3%Click-through Rates 95%
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