AT HKDI

2018 MASTER CLASSBY ECAL Swiss

Graphic Design

26 – 27.01.2018— Robert Huber— Chi-Long Trieu

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Swiss Graphic Design26 – 27.01.2018

Teachers :Robert HuberChi-Long Trieu

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DESCRIPTION

This course offers an introduction to graphic design through the lens of the Swiss Style developed in the 50-60s in Switzerland and by Swiss designers abroad. The par-ticipants will discover the evolution of Swiss Style through the pres-entation of historical references and contemporary projects.

They will understand the board and international impact brought by Swiss Style in visual commu-nication, type design, corporate identities and signage systems.

During the workshop, participants will experience the creative process through an exercise which consists of designing a poster applying two distinct approaches of Swiss Style:

SKILLS LEARNED

— Discover the impact of Swiss Style in international visual communication

— Understand the efficiency of the formal approach of Swiss Style

— Solve visual problems through the reduction of graphical elements

PROGRAM

— Introduction— Lecture: Swiss Style— Project brief: design a poster— Workshop— Presentation/discussion

1) the abstraction and reduction of elements2) a clear structure of image and text

This course is suitable for young professionals as well as students in graphic design and visual communication students who are interested in type-based visual identity, Swiss graphic design and their applications in global projects.

Robert Huberwww.robert-huber.net

Robert Huber founded his graphic design studio in 2012 in Lausanne. Working for cultural, institutional and commercial clients, his practice also includes both personal type design projects as well as bespoke type design for various clients. Collabo-rations with external designers and art directors have been part of the studio’s approach from the very beginning. He was awarded at the Swiss Design Awards in 2014 and the Most Beautiful Swiss Books in 2013 and 2014. Huber is currently teaching typography and type design at ECAL.

Chi-Long Trieu www.trieu.ch

Chi-Long Trieu is a graphic designer with a focus on type. After graduating from ECAL in Bachelor Graphic Design in 2013, he worked three years at Optimo Type Foundry. In 2014, he was awarded with a six-months design residency in New York. His recent projects include custom typefaces for Uniqlo U, W Magazine and Die Zeit. Besides his design practice, he is working as a research assistant at Color Library and is teaching editorial and graphic design at ECAL and EPFL+ECAL Lab.

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[ 1 ] ECAL/Pablo Perez[ 2 ] ECAL/Teo Schifferli[ 3 ] ECAL/Workshop with Ludovic Balland

[ 4 ] ECAL/Sereina Kessler[ 5 ] ECAL/Frederik Mahler-Andersen[ 6 ] ECAL/Matthieu Visentin[ 7 ] ECAL/Mads Freund Brunse[ 8 ] ECAL/Younès Klouche

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Certificate of Attendance by

HOW TO APPLYCOURSE FEE REQUIREMENTS

With academic qualification or work experience in graphic designBasic InDesign or Adobe Illustrator, and Photoshop skills

MEDIUM OF INSTRUCTIONEnglish

CERTIFICATE

ECAL and HKDI will be issued to participants upon successful completion of the course

APPLICATIONOnline application:

trial Design, Media & Interaction Design, Photography), five Master

ECALwww.ecal.ch

Enjoying international renown and featuring regularly among the world’s top ten universities of art and design (ranked 5th in the latest Dezeen Hot List), ECAL/University of Art and Design Lausanne is directed by Alexis Georgacopoulos. The school currently offers six Bachelor programmes (Fine Arts, Cinema, Graphic Design, Industri-

programmes (Fine Arts, Film, Photography, Product Design, Type Design) and two Master of Advanced Studies (MAS) in Design for Luxury & Craftsmanship and in Design Research for Digital Innova-tion (with EPFL+ECAL Lab). ECAL also offers a one-year Foundation Course to prepare students for entrance to the different Bachelor’s programmes.

Thanks to the network established at ECAL and by producing a portfolio to the highest professional standards, once they complete their studies our graduates have the choice of working for renowned companies or immediately setting up their own practice.

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ECALUniversity of Art andDesign LausanneAvenue du Temple 5CH 1020 RenensT +41 21 316 99 33M ecal@ecal.chW www.ecal.ch

HKDIHong Kong Design InstitutePEEC, LW0043 King Ling Road Tseung Kwan O, NT, HKT (852) 3928 2777M peec.hkdi@vtc.edu.hkW www.hkdi.edu.hk/peec

Supporting OrganisationsSponsors

Standard rate: HK$ 8,400Special Rate: — Early Bird Discount: HK$7,980 (Deadline: 19 Dec 2017)— Special Discount: HK$7,560 (Deadline: 12 Jan 2018)

for ECAL Alumni, VTC Staff & Alumni, Members of Sponsors and Supporting Organisations, and 2 course enrollments at the same time