ebooks and the future of libraries
TRANSCRIPT
1
The Future of Libraries & eBooks
Library Simplified and the Library
Econtent Access Project (LEAP) By Micah May
6/17/2015
44
Library EBooks use and spend is growing fast…
FY 2009 FY 2010 FY 2011 FY 2012 FY 2013$0
$20
$40
$60
$80
$100
$120
$30
$55
$70
$82
$111
Spend by US Public Libraries on eBooks
Lib
rary
eB
oo
k S
pe
nd
- $
Mil
lio
ns
55
But lags far behind consumer eBooks sales…
Library spend on eBooks is still nascent relative the consumer market. US libraries spent $86M on eBooks in 2012 and over $100M in 2013.4
2011 2012 2013
2.43.3 3.4
11.6 11.7 11.2
US Trade Publishing Revenue - $ billioneBooks All Other
Total Print Non-print (DVD, CD)
eResources - not
eBooks
eBooks
1.2 0.8
0.2
0.10.1
2012 US Library Spend2 - $ billion
In 2013, 28% of US adults read an eBook, up from only 17% in 2011.1 In the same period, publishing revenue for eBooks grew from $2.4 billion to $3.4 billion while the overall market fell.2
66
… and cant keep up with demand
• Library budget cant keep up with demand, so holds queues are long
• Print circulation still greatly exceeds eBook circulation at libraries. eBook lending accounted for 7% of US library circulation in 2012, while print circulation accounted for 59%.5
• Very few eReaders borrow eBooks from libraries. Only 2% of American adults borrowed an eBook from a library in 2012, which is only 12% of those who read an eBook that year.6
59%
12%
8%
7%6%
3%5%
2012 US Library Circ by Item1 - % of total
Print Book
DVD
Audiobooks
eBooks (7%)
E Video
Music CDs
Other
77
So growth is likely to continue
$0
$100
$200
$300
$400
$500
$600
$700
FY2009
FY2010
FY2011
FY2012
FY2013
FY2014
FY2015
FY2016
FY2017
FY2018
FY2019
FY2020
Libr
ary
eBoo
k Sp
end -$
Mill
ions
Library eBook Market -- Projected Spend
Aggressive (CAGR)
Moderate
Conservative
Very Conservative
Actual
99
The user experience can be cumbersome
Search for titlein catalog
Current process
Find record in eBook format
Follow link to eBook site
Sign in to eBook site
Download eBook to device
Sign in to catalog
Up to 19 steps
1010
Users must often navigate multiple platforms Baker & Taylor eBook
Platforms
OverDrive3M Cloud
Library
Baker & Taylor
Polaris
SierraILS
Sierra APIs
Polaris APIs
Library IT Systems
MillenniumILS
Web Pac
BiblioCommons(OPAC)
3M eBook Platforms
OPAC
OverDrive eBook Platforms
?
1111
eBooks are not reaching a broad diverse audience
NYC-based eReaders are wealthier and more educated than non-eReaders. Those who read eBooks have higher average household incomes and are more likely to be college-educated and employed.10
NYC eReaders NYC non-eReaders
Gender 51% male, 49% female 48% male, 52% female
Household Income $84,500/year $63,000/year
Employment Status 83% employed 54% employed
Education level 72% college degree or more
50% some college or less
1313
ROI on Library eBooks is falling (cost/circ is rising)
FY09 FY10 FY11 FY12 FY13 FY14P
0.20.3
0.4
0.9
1.2
1.6
$0.2$0.3
$0.4
$1.1$1.2
$2.1
NYPL eBook Circ and Spend7
eBook Circ (millions) eBook Spend ($ million)
1616
Ideal process
Search for titlein catalog
Sign in to catalog
Download eBook to device
3 Step or less
Discover | Borrow | Read
1717
OverDrive3M Cloud
Library
Baker & Taylor
Polaris
SierraILS
Sierra APIs
Polaris APIs
Library Systems
MillenniumILS
Web Pac
BiblioCommons(OPAC)
Vendor Web Catalogue
Library Simplified
Library Simplified
19
Open eBooks
Partners
• White House
• IMLS
• DPLA
• First Book
Publishers: • Macmillan• Simon &
Schuster• Penguin
Random House
• Hachette• Candlewick• Bloomsbury• Lee & Low• Cricket Media• HarperCollins
20
Library E-content Access Project
Vision: It’s time to build library-owned shelves -- the capacity to host and distribute eBooks and launch a library owned eBook marketplace through which libraries everywhere can buy.
This platform could: • Be built and live within a few years • Start with eBooks but eventually expand • Follow and advance ReadersFirst principles • Quickly become self-sustaining• Offers a WIN-WIN for publishers • Be decentralized • Use a small portion of revenue to support other critical leadership work
Reader Circ mgmt Discovery Hosting Market Place Ingest
Opportunity
Library eBook supply chain
22
Potential next steps for Libraries
On Library Simplified: (1) Spread the word (2) Set up and support an instance of Library Simplified for Minitex members(3) Join Readium as a full member (commercial price of $30k) and be able to help member libraries (and possibly non-members) to set up their own separate instances without paying the initial $5K to join Readium joining fee (4) With other states or consortia, co-sponsor enhancement to LS that support MiniTex mission, eg the ability to federate collections from many libraries
On LEAP (building the market place):(1) Stay plugged into planning and thinking happening in DPLA working groups (2) Contribute to the building/doing in a small defined way (exact role tbd) (3) Join emerging joint venture, contribute significant resources and become a co-founder