ebiz final ppt
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business courseworkTRANSCRIPT
Indian Telecom IndustryGroup 2Gunjan Jain C026Aniket Samant C048Virang Shah C050Saurabh Agrawal D004Gaurav Sharma D054Harsh Sethia D057
Overview
Service Provider wise net subscriber addition during December 2012
Service Provider wise Market Share as on 31st December, 2012
Telecom Value Chain
There is a mature adoption of IT across the entire value chain of the telecom vertical The Two-Sided Telecom Business
Provides services to upstream service providers and downstream end-users by enabling them to interact via a Telco platformCollects revenue from either or both sidesDownstream customers are both consumers (B2C play) and businesses (B2B play)
A new two-sided operator has 3 revenue streams
Side 1: Upstream CustomersSide 2: Downstream CustomersMillions of Customers
Thousands of SegmentsNew B2B Platform Services$$$$$$End-User ServicesDevelopersRetailersGovernmentMediaAdvertisersUtilitiesFinancial ServicesDistribution PlatformVAS Platform1.2.3.End-User Service Business Voice, messaging, media and data delivered to and paid for by end users as now.A Distribution Platform Business Allows third-party service providers to distribute voice, content & data services as part of their proposition to end users across multiple distribution systems: internet, broadcast, multicast, SMS, circuit voice etc.A VAS Platform Business Allows third-party service providers to better interact with downstream customers by providing enabling servicesAirtel
Introduction
History and Background
Products and Services
For meFor business
Business ModelFocus on three elementsGross revenue and profitsRatio of operating expenses to gross revenuesRatio of revenue to capital expenditureCompany stopped thinking about how many new subscribers they have enrolled, but started thinking on how to expand more in to other areasOutsource all non core operations. Airtel outsourced all IT support to IBM in 2004Airtel chose to pay its telecom network equipment vendors, Ericson and Nokia; as pay-per-use modelDistribution critical for future growth. Collaborated with distributors for consumer product companies like Godrej and UniliverAirtel even collaborated with competition in order to save capital of putting up passive infrastructure such as towers, air-conditioning, and generators
E Commerce Portal Airtel Shop
Airtel Shop
History and Background
Six main components of running a ecommerce storeMerchandise and audience size Bandwidth , data storage capacity, processing powerSecurity passwords, encryptionPlacement - important determinant of traffic for an e-commerce store. Convenience - online links are easily accessed and highly visible to customers through serach enginesPresentation - Online customer servicePaymentFulfilment performance gap identification
PaymentE-business in general is a cashless societyPayment method: via credit cardsSecurity of the payment processTransfer of data from customer's computer to the e-commerce company.Transfer of data from the merchant to the payment processors.The protection of customer data stored in merchant's database.
Business Model
Business ModelThe resource systemIt shows how the company must select then use its resources to deliver its benefits and value.In order to make it applicable to the online marketplace:Shift from physical world to virtual and physical worldShift from a sully-side focus to a demand-side focus Shift from resources benefitsShift from single to multiform systemsSteps:Identify core benefits in the value clusterIdentify resources that relate to each benefitIdentify to what degree the firm can deliver each benefitIdentify partners who can complete resources
The online offeringIdentify the scope of the offeringIdentify the Customer Decision Process.Problem recognitionInformation searchEvaluation of AlternativesPurchase decisionSatisfactionLoyaltyDisposalMap products and services onto the customer Decision ProcessRevenue ModelsAdvertisingProduct, services, or information salesSubscriptionLicense fees.
Current Offerings World Calling Grids Post paid services Pre-paid Services Vodafone Handy phone Vodafone PCOVodafone OfficeVodafone Live ! Internet on mobileVodafone Mobile connectVodafone Mobile connect cardMobile AdvertisingVodafone handsetsVodafone handy phoneVodafone Business handsetsMagic Box Handsets
About Matrix Cellular
Business Model
History
Services
Over 2.8 million registered users with a high number of repeat purchasesCustomer Base of over 1.5 millionFacebook Fanbase of nearly 2.6 million40000 transactions a day, Rs 60 lakh daily i.e. 219 crore a year
MarketRevenue Scheme3 Models: Retailers - Fixed fees using multiple models (50%) Customers - Fixed amount (30%) Telcos/DTH Providers - Recharge Commissions (20%)
Mobikwik, Fast recharge, Recharge it now, Paytm, Just Recharge itMobikwik No 1 online Recharge SiteFast Recharge First online mobile recharge companyPaytm More specialized payment Gateway systemCompetition
Challenges
Security IssuesEthical and Legal concernsConsumers are charged for various unused services such as ringtone, games etc.Using mobile computing can be an expensive option for organizations, not only do we have to consider the premium paid for the equipment but also what cost is associated with the communication channel we are utilizingFuture Roadmap
Road ahead..Despite all the noise being made about mobile payments and how it stands to re-define financial transactions, the overall impact of the emerging payment mechanism appears to be considerably insignificant albeit in the near term. In its latest report, financial technology research firm IDC Financial Insights predicts that by 2017, only about 2.5% of global m-commerce will be addressed by mobile payments.
Rise of the personal retail app : Why should a mom with two kids get the same retail app from crossword as a single guy who lives in a trendy neighborhood?
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