That’s right.

The motto of Dubai Expo 2020 is

“Connecting minds..

Creating the future…”

So...What’s Expo 2020 ??

But before that …What’s a World Expo ??

World Expo, known by several names

(such as world fair, world exposition or universal exposition)

is a large exhibition open for the world

which are carried in various parts of the world,

across diverse themes.

It is the perfect platform for

showcasing new ideas and innovations to the public.

The firstWorld Expo 1851

Crystal Palace, London

Expo 1889Eiffel Tower, Paris

Expo 1958, Atomium, Belgium

Expo 2010,Shanghai

Coming back toDubai Expo 2020

Expo 2020 is a Universal scale Registered Exposition time slot

sanctioned by the Bureau of International Expositions (BIE), Paris

on 27 November 2013.

Dubai in the United Arab Emirates

won the right to hold Expo 2020.

According to Wikipedia,

Premiere partners

Official partners

What World Expos Aim For ??

StrengthenConnections

TechnologicalWonders

OpportunitiesCelebrateCulturalDiversity

New Routes to aBetter World-Health for All The Global Mind

The Power ofDiversity,

Harmony forGrowth

Connecting Minds,Connecting Future

Redefine Globalisation-Balanced Life,

Sustainable Living

Candidate Cities for Expo 2020a n d t h e i r M o t t o s

The Alchemy ofDubai Expo 2020

campaign

I D E Ai s t h e

K E Y

• Inspirational theme with global priorities in an era of shared value creation

and purposefulness

• Serves as a platform to collaborate and bring ideas and solutions together

with new and revolutionary innovations

“ G i v e p e o p l e w h a t t h e y n e e d . ”

MOBILITYSmart Logistics and

Transportation Systems OPPORTUNIT

YNew paths to

Economic Development

SUSTAINABILITY

Lasting sources of energy and water

Opportunity

Mobility

Sustainability

A logo is worth million words

• Unique and easily recognizable• Intertwined and connected lines resonating with the central theme of the logo• Can be seen almost anywhere andeverywhere

Result of strong foundationand consistent efforts

BUILDI

NGS

M E T R OInstitutions

MallsHoardingsBuses

Offices

AirlinesLandmarks Banners

RoadsHouses

Getting on top of the mind

Sailing plays a proud part ofDubai’s heritage.

A Volvo Open 70 wasre- branded from its

original “green dragon”. YoungSailors are given opportunities

experience sailing on thisawesome yacht.

Creating awareness around the globeDP World promoting Dubai Expo 2020 at

SeaAsia Exhibition, Singapore during 09- 11 April, 2013

Creating awareness in travel marketDubai Expo promotion at the Arabian Travel Market

Enough of awareness…

What about engagement…

W e l l . . .

Dubai has not leftany stone unturned

The “Be Part of It”campaign

Winning entries of“Be Part of It” campaign

Muhammad is an architect and spare time Photographer

Khawla Darwish

Winners of“Be Part of it” campaign

“Give a Ghaf”Tree plantation program

”Be Part of it” campaign winners George Zacharia and Maathangi along with othervolunteers from all over UAE participated in “Give a Ghaf” program, wherein theycollected the seeds of this national tree of UAE

Creating euphoria amongst masses

UAE school children forming the Dubai Expo 2020 logo

Nothing happens at such massive scale

Without a sense of

HH Mohammed Bin RashidAl Maktoum, Vice President

And Prime Minister of UAE and Emir of Dubai, attended the

BIE general assembly with 10Federal ministers showing highest

Level of political commitment.

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Communicating same

message

in all directions

has not only won the bid for Expo 2020,but has made an impression in Dubai and across the world.

And they have done it, by commitment and having the attitude..

That’s how you do it…Because

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