EBC – Marketing and Communication for Digitus

Brand

Email mailings

EBC – Marketing and Communication for Digitus Brand

Email Mailings:

Sent 2x per week Sent to channel’s 6.500 email addresses (universe of IT+telecom companies considered to be 7.000 companies)

Main concerns: Show Digitus range for all market segments Keep corporate visual of the brand Repeat some mailings after 1 month, for consolidating

EBC – Marketing and Communication for Digitus Brand

Previous brand design: product + specs, catalog visual

EBC – Marketing and Communication for Digitus Brand

EBC – Marketing and Communication for Digitus Brand

EBC – Marketing and Communication for Digitus Brand

Current brand design: visuals, emotions + usage. Target beneficts

“Don’t loose your contacts…!”

EBC – Marketing and Communication for Digitus Brand

“This man is talking on mobile phone or VoIP through the Digitus bluetooth headsets with microphone”

EBC – Marketing and Communication for Digitus Brand

“Digitalize and organize your favorite videos”

EBC – Marketing and Communication for Digitus Brand

“Go for vacation with all you need..!”

EBC – Marketing and Communication for Digitus Brand

“No more need for passwords to feel safe. Only your finger..!”