ebay at the chief analytics officer forum, europe

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Page 1: eBay at The Chief Analytics Officer Forum, Europe
Page 2: eBay at The Chief Analytics Officer Forum, Europe

GLOBAL CONNECTED COMMERCE

PIERRE OMIDYAR EBAY FOUNDER & E-COMMERCE PIONEER

Page 3: eBay at The Chief Analytics Officer Forum, Europe

800M 220 $82B

2 secs

Items Countries Merchandise

Dress

4 secs

Mobile

7 secs

Watch

Page 4: eBay at The Chief Analytics Officer Forum, Europe

Big Data @ eBay • 5 Billion URL hits

• 350 Million Searches

• 500 Million View items

• $7K in Payments per Second

• 10’s of Millions of user sessions

• 10 Million purchases

• 100s of Billion SQL calls

• >100 Petabytes of data

……today

Page 5: eBay at The Chief Analytics Officer Forum, Europe

Small Teams Can Have a Big Impact

TEAM

DYNAMICS

BUSINESS

STRATEGY

INSIGHTS & ACTION OPERATIONAL

EFFICIENCIES

5

Page 6: eBay at The Chief Analytics Officer Forum, Europe

START WITH A VISION

6

Mission Statement

Be Global Business Partners

and Connect the Dots to

Make eBay better

ebay ANALYTICS

Superior Technical

Skills

Strategic Insights

Business Acumen

Exciting Career

Guiding Principles

Global Analytics means Global

Efficient collaboration with other functions

Opportunities to grow Careers

Reporting Automation

Best-in-class data infrastructure and

analytical tools

x Not data quality/tracking

x Not quality assurance for operations

Page 7: eBay at The Chief Analytics Officer Forum, Europe

TO ALIGN WITH BUSINESS PRIORITIES

RESEARCH BUSINESS PARTNER

STRATEGY

ACCOUNTABILITY

PRICE

CHANGES PARTNERSHIPS MARKETING

CAMPAIGNS

IMPORT VS.

EXPORT

PROMOTIONS &

DEALS ADVERTISING

ESTABLISH A WORKING MODEL@ EBAY

7

BUSINESS

PERFORMANCE

Page 8: eBay at The Chief Analytics Officer Forum, Europe

BEYOND THE MATRIX – THE CLOUD STRUCTURE

8

8

Longer Term

Projects

• Specialists

• Rotating

Talent Pool

Centralized Teams

• Data Scientists

• Business Analysts

• Insight Analysts

• Econometricians

• Statisticians

• Mathematicians

Matrix Support

• Data Systems

Support

• Off-shore Insight

Analysts

• Regional

Business

Analysts

Verticals Reporting &

Operational

Support

• Contractors

• Consultants

Horizontals

Short - Medium Term Projects Long-Term Projects

Page 9: eBay at The Chief Analytics Officer Forum, Europe

CHOOSE WHAT TO SUPPORT

WHAT

• Who are my Customers?

• Which Domains?

• Strategic Priorities

HOW

• Define Success

• Focus on Business Results

• Thought Leadership

Page 10: eBay at The Chief Analytics Officer Forum, Europe

PRODUCTIVITY

• Prioritization Process

• Transparency

• Big Impact

• Strategic Alignment

• Project Management

• Flexibility & Speed

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Page 11: eBay at The Chief Analytics Officer Forum, Europe

AUTOMATION…

11

11

…MAKES SPACE FOR INNOVATION

Page 12: eBay at The Chief Analytics Officer Forum, Europe

EXECUTION

12

Page 13: eBay at The Chief Analytics Officer Forum, Europe

DEMAND GENERATION

13

Page 14: eBay at The Chief Analytics Officer Forum, Europe

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Global Business Partners who Connect the Dots to Make eBay better

Page 15: eBay at The Chief Analytics Officer Forum, Europe