ebay at the chief analytics officer forum, europe
TRANSCRIPT
GLOBAL CONNECTED COMMERCE
PIERRE OMIDYAR EBAY FOUNDER & E-COMMERCE PIONEER
800M 220 $82B
2 secs
Items Countries Merchandise
Dress
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Mobile
7 secs
Watch
Big Data @ eBay • 5 Billion URL hits
• 350 Million Searches
• 500 Million View items
• $7K in Payments per Second
• 10’s of Millions of user sessions
• 10 Million purchases
• 100s of Billion SQL calls
• >100 Petabytes of data
……today
Small Teams Can Have a Big Impact
TEAM
DYNAMICS
BUSINESS
STRATEGY
INSIGHTS & ACTION OPERATIONAL
EFFICIENCIES
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START WITH A VISION
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Mission Statement
Be Global Business Partners
and Connect the Dots to
Make eBay better
ebay ANALYTICS
Superior Technical
Skills
Strategic Insights
Business Acumen
Exciting Career
Guiding Principles
Global Analytics means Global
Efficient collaboration with other functions
Opportunities to grow Careers
Reporting Automation
Best-in-class data infrastructure and
analytical tools
x Not data quality/tracking
x Not quality assurance for operations
TO ALIGN WITH BUSINESS PRIORITIES
RESEARCH BUSINESS PARTNER
STRATEGY
ACCOUNTABILITY
PRICE
CHANGES PARTNERSHIPS MARKETING
CAMPAIGNS
IMPORT VS.
EXPORT
PROMOTIONS &
DEALS ADVERTISING
ESTABLISH A WORKING MODEL@ EBAY
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BUSINESS
PERFORMANCE
BEYOND THE MATRIX – THE CLOUD STRUCTURE
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Longer Term
Projects
• Specialists
• Rotating
Talent Pool
Centralized Teams
• Data Scientists
• Business Analysts
• Insight Analysts
• Econometricians
• Statisticians
• Mathematicians
Matrix Support
• Data Systems
Support
• Off-shore Insight
Analysts
• Regional
Business
Analysts
Verticals Reporting &
Operational
Support
• Contractors
• Consultants
Horizontals
Short - Medium Term Projects Long-Term Projects
CHOOSE WHAT TO SUPPORT
WHAT
• Who are my Customers?
• Which Domains?
• Strategic Priorities
HOW
• Define Success
• Focus on Business Results
• Thought Leadership
PRODUCTIVITY
• Prioritization Process
• Transparency
• Big Impact
• Strategic Alignment
• Project Management
• Flexibility & Speed
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AUTOMATION…
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…MAKES SPACE FOR INNOVATION
EXECUTION
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DEMAND GENERATION
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Global Business Partners who Connect the Dots to Make eBay better