THE MOST IMPORTANT THING: THE ANALYSIS

3

THE HOLE

EATALY PROJECT:

VALUE

MARKETING

PEOPLE

QUALITY

PRODUCER

S

« I am in a

beautiful place»

« I can satisfy all my

desires»

« To better enjoy,

I must learn»

« Quality is not so

expensive»

« This is a different

market, not just for

selling»

« I will come back

here!»

« Italy is

champion of

biodiversity»

« Here there is

respect for my nation

«I will bring

my family here»

«How lovely it is to

work here »

«I want my product to

be sold here »

«Eataly does good

things for the

community »

«Here I can grow and

shape my career »

«Here farmers are

celebrated »

«If I eat better and

I eat less, I live better »

«It is worthwhile to spend

more on food and less on

other things »

EATALY’S «PEACH»

Visible teaching rooms for

courses

Integrated market and

restaurant

Lots of

descriptions

and posters

Simple furnishings to

showcase the

product White:

a simple colour

Natural elements:

wood

Luminous

and bright:

natural light

Lots of choicc,

many products

Visual aids to help

describe seasonality,

history and traditions

No products that

contain

colorants Nothing frozen

Innovative

communication

Pay personnel

correctly,

management

pay within reason

Sustainable pricing,

keeping the right

margins

Accounts kept

correctly every day

Pay correctly and

punctually, ask for

proactive assistance from

suppliers Personnel who eat at the

restaurants

Original

campaigns

Involve corporations

and politics

DANKE