easywalker marketingeasywalkerbrandportal.zenfolio.com/easywalker-marketing.pdf · retailer...
TRANSCRIPT
![Page 1: Easywalker Marketingeasywalkerbrandportal.zenfolio.com/easywalker-marketing.pdf · Retailer marketing activities Digital own –FB, Instagram, website Digital paid - Facebook Bloggers](https://reader033.vdocuments.mx/reader033/viewer/2022051815/603c503f0ab06927107ec34a/html5/thumbnails/1.jpg)
Easywalker Marketing
![Page 2: Easywalker Marketingeasywalkerbrandportal.zenfolio.com/easywalker-marketing.pdf · Retailer marketing activities Digital own –FB, Instagram, website Digital paid - Facebook Bloggers](https://reader033.vdocuments.mx/reader033/viewer/2022051815/603c503f0ab06927107ec34a/html5/thumbnails/2.jpg)
Easywalker marketing focus areasProduct photography (S,B,A)
Lifestyle photography (S,B)
Product demo video (S,B)
Lifestyle video (S,B)
Product copy (S,B,A) Press release (S,B)
DIGITAL CONTENT
Metallic Displays (S,B,A)
Foldable pillars (B)
House of Cards (S)
Product Brochures (S,B)
Strut Cards (B) Retail Catalogue (S,B, A)
POS
Shop in shop, props
CREATIONEASYWALKER MARKETING
ACTIVATION
Retailer marketing activities
Digital own – FB, Instagram, website
Digital paid -Facebook
Bloggers
Online media
Co-marketing with Disney
Kind & Jugend and other fairs
Trade Magazines
Trade Marketing
S - Strollers B – Buggies A - Accessories
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Creation : Digital
✓
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Creation : POS
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Activation : Retailers
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Direct mail – Reach 90K
Newsletter – Reach 150K Blog, banners – Reach 250KBlog – Reach 40K
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Activation : Digital own
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Activation : Digital paid
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Activation : Bloggers
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Activation : Media (online and magazines)
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Activation : Co-Marketing with Disney
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Activation : Trade marketing
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Marketing best practices
from key distributors
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Korea
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Korea
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Korea
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Korea
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Korea
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UK
Launch Presentation Pack:
Sent to 100 prospective customers (retailers and independents) for the purpose of introducing the brand and its portfolio of
products. The luxury box was branded with a silver foil Easywalker logo and contained a branded mug, branded
stroopwafel tin, stroopwafel instruction card and brochures for each of the Easywalker ranges sold in the UK.
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UK
In Store:
Tri-fold leaflets distributed to stockists
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UK
Print Ads:
Gurgle: 1 X Full Page Ad (Buggy)Circulation: 20,000
B Magazine:1 X Full page Ad (Buggy)Circulation: 40,000
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UK
Planned Activity
B Magazine:1 X Full page Ad Mosey+Circulation: 40,000
Award Entries:Mother & BabyJunior Design Awards
Amazon A+ Listing
UK Blogger Outreach
Instore POS
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Spain : Websites
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Spain Magazines, retailers
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Spain : Bloggers
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Spain : Contests
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Spain : Stores
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Spain : Stores
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Thank you!