easysiteoptimizer user guide vf · with search engines such as google, yahoo or excite. websites...

EasySiteOptimizer Version 1.7

Vodafone Hosted Services: EasySiteOptimizer User Guide

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Table of Contents.................................................................................1 EasySiteOptimizer 3

..............................................................................................A Launching EasySiteOptimizer 3..................................................................................................................................................................................1) Navigation 3

..................................................................................................................................................................2) Hints and Tool Tips 3.............................................................................................................B Keyword Management 4

..................................................................................................................................................................................1) Keyword(s) 5.................................................................................................................................................................2) Active Keyword List 6

....................................................................................................................................................................3) Save Keyword List 6

...........................................................................................3 Optimization 7.................................................................................................................C Optimization Wizard 7

...................................................................................................................................................................1) New Optimization 8.....................................................................................................................................................................2) Last Optimization 9

.........................................................................................................................................................3) Optimization Sitemap 12

..........................................................................................4 Submissions 13...................................................................................................................D Submissions Tool 14

.....................................................................................................................................................................1) Site Description 13..................................................................................................................................................2) Selecting Search Engines 14

.........................................................................................................................................3) Submitting to Search Engines 14

....................................................................................................5 Reports 15.....................................................................................................................E Ranking Reports 16

.......................................................................................................................1) Keyword and Keyword Ranking Report 15....................................................................................................................................................................2) Printing Reports 16

.............................................6 Help & Frequently Asked Questions 18..................................................................................................................................F Help Files 17

..............................................................................................G Frequently Asked Questions 17

................................................................................7 Glossary of Terms 21..................................................................H Glossary of Common Search Engine Terms 20

Important Notes


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1 EasySiteOptimizerEasySiteOptimizer (ESO) is a useful tool for modifying your website to improve its ranking with search engines such as Google, Yahoo or Excite. Websites which have a high ranking on search engines will appear near the top of their list of search results.

A Launching EasySiteOptimizer1. Click “Begin,” a popup will open EasySiteOptimizer.

2. You are now able to modify options within EasySiteOptimizer.

1) Navigation

You can navigate through EasySiteOptimizer using the buttons below. Alternatively for “Keywords” and “Optimisation,” there are buttons that will take you to the next section as an additional navigational option.

2) Hints and Tool Tips

Mouse over When you place your mouse on certain text, buttons, etc., Tool Tips will appear to provide additional detail on how it functions.

! The question mark icons provide additional details or hints on how an option or feature can be utilized.


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2 Keywords

B Keyword Management Keyword Management allows you to create or manage your list of keywords; which are submitted to search engines. It can also suggest alternate keywords which may be relevant to your site.


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KeywordManagement

Type in yourKeyword

Navigation Buttons

AddKeyword

Suggestions

Save Keyword List

Active Keyword List

Suggested Keyword List

Take me to Optimisation

Save Keywords to Index page

1) Keyword(s)

Keywords allow you to narrow down and summarize the specific details of your site. Keywords are the pinpoints search engines utilize in finding a website related to the specified topic. EasySiteOptimizer allows 15 keywords maximum.

Adding a Keyword or Phrase

1. Type in your Keyword(s) in the “Keyword” field. You may enter in single words, or a phrase.

2. Single left click “Add Keyword” to add Keyword or phrase to the “Active Keyword List.”

a. Or single left click “Suggestions…,” for an alternative word listed in “Suggested Keyword List.”

To select a suggested word from the “Suggested Keyword list,” single left click on the desired once.

Delete a Keyword

1. Click on the keyword.

2. Click on the trash can located at the center of the screen’s bottom.


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2) Active Keyword List

The “Active Keyword List” lists all the specified words. You can change the order of the words listed.

Changing the order of the “Active Keyword List”

1. Select the keyword(s) or phrase by single left clicking on it.

2. Click on the arrow keys located on the bottom left corner to move the keyword(s) or phrase to the desired spot.

3) Save Keyword List

Once you are satisfied with your “Active Keyword List,” you should save the list. Otherwise all keywords entered will be lost.

Saving your Keyword List

1. Click on “Save Keyword List”

a. You can click on the check box, to “Save these keywords on my index page.”

2. Click “OK,” to confirm that your Keyword List is saved.


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3 Optimisation

C Optimisation Wizard The Optimisation interface is a valuable tool for improving your website's ranking on search engines. When you view the results of a scan, you will be provided with an editor to make changes to your site.


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LastOptimisation

NewOptimisation

Begin NewOptimisation

OptimisationSitemap

PreviousOptimisation

Take me to Submissions

1) New Optimisation

1.Click “Begin New Optimisation,” to initiate Optimisation.

2. Select from the drop down menu either “http://” or “https://”

a. Specify directory if you wish to optimize another portion of your site other than your public.


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Cancel

Directory NameDrop Down Menu

Begin

3. Click “Begin” to optimize site using specified keywords.

a. Click “Cancel,” to dismiss Optimisation.

When Optimisation is in progress, “Last Optimisation” will start to collate data.

2) Last Optimisation

1. Click “Check Status”

• A sitemap is created and available for download within “Optimisation Sitemap.”

• A chart is created within “Previous Optimisation Statistics”. (The charts will continue to grow with each Optimisation initiated.

• When “Check Status” is complete, the button becomes “View Notes.”


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2. Click on “View Notes” to view details of the “Check Status” analysis.

“View Notes” displays various pieces of information which requires a

intermediate understanding of HTML Coding.

Viewing Notes

There are different categories within notes:

1. Page Info: The Page Info section allows you to review the findings of your Optimisation scan for TITLE and META tags.


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View Notes

Previous Optimisation

Statistics Chart

Download Google Sitemap


2. Content: The Content section contains notes on your general website content, BODY, H1 and H2 tags.

3. Links: The Links section contains notes for your website's A and FRAME tags.

4. Images: The Image section contains notes on IMG tag use.

If you intend to edit Meta Tags, exercise extreme caution that the code

is correct, otherwise there is a risk of your page not loading properly.

Viewing Notes and Editing Meta Tags

1. Click on the Note you wish to view (i.e. Page Info, Content, Links, Images)

2. Select the page you wish to view by single left clicking on it.

3. Click “Inspect Notes.”


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Inspect NotesView Notes


Back to Optimisation History

4. Select from “Insert Keyword”

a. <Meta Keyword Tag> with all keywords

b. or an individual keyword from the drop down menu

c. or Type in the META TAG the description and keywords you wish to input.

5. Click “Save,” to accept changes.

6. Click “Reload original page source,” to dismiss changes.

3) Optimisation Sitemap

A Google sitemap is created and available for download when “Check Status,” is clicked within “Last Optimisation.” The sitemap must be first downloaded, and then uploaded into your public directory.

To download Optimisation Sitemap

Single left click to “Download Google Sitemap.”


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META TAG

<meta http-equiv="Content-Type" content="text/html; charset=utf-8">

<meta name="Description" content="Content Description">

<meta name="Keywords" content="Keywords">

4 Submissions

D Submissions Tool The Submissions interface allows you to select which search engines you would like to submit your site to. All you have to do is fill in some basic information about your site; submission process is completely automated.

1) Site Description

A “Site Description” is a concise, objective and detailed summary of the content of your site. The description should not be of a promotional nature as that may skew the acceptance of your website to different search engines.


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Site URL

SiteDescription

SearchEngine

SubmitNow

2) Selecting Search Engines

By default all search engines are selected for submissions in the list of search engines.

Deselecting Search Engines.

To deselect all search engines single left click

Selecting a Specific Search Engine

To select a specific search engine(s) single left click the search engine you wish to add (Same action is utilized to remove search engine).

Selecting All Search Engines

To select all search engines single left click

3) Submitting to Search Engines

Once all your specified search engines are selected, click “Submit Now.”

Submitting information to the specified search engines does not

guarantee that your website will be added to the index of that particular

search engine’s database. Each and every search engine has their own

set of rules and regulations which will determine if your website is

approved.

It takes approximately one month or more, for a search engine to

approve a submission. This is not an instantaneous process as search

engine databases are quite large; and each has a different set of

parameters for approval.


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5 Reports

E Ranking ReportsThe Reports interface generates charts which shows the position of your website among the major search engines

1) Keyword and Keyword Ranking Report

Select a keyword in the drop down menu, to see a chart ranking the position of your website among the major search engines. Charts only display the top 20 results form search engines, and all charts are automatically updated on a monthly basis.


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Keyword Print Report

Graph of Keyword

2) Printing Reports

Please ensure that your printer configurations are set properly before printing.

Printing a Report

Click “Print Report.”


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Select Printer

6 Help & Frequently Asked Questions

F Help Files

Help Files will open when “Help” is selected. A new screen will open which outlines information on EasySiteOptimizer.

G Frequently Asked Questions

1. Am I only allowed to have 15 keywords on my site?

No, you can have as many keywords entered on to your site as you wish. The keyword list in ESO only allows for a maximum of 15 keywords as this is the suggested number to have with a site.

2. Can I type in phrases, rather than just a single word?

Phrase lookups are supported in the Keyword lookup manager

3. There is an option to “Save these keywords on my index page”. If this isnot selected where are the keywords saved to?

If this option is not checked, the keywords will not be published to your index page or any other page on your website. If you leave this option unchecked, the "Save Keyword List" button will only save your keywords within the application.

4. When I go to save my keywords and I select “Save these keywords onmy index page,” I get an error message saying that existing META tags are on the page. What should I do?

You can use the html editor in the optimizer section to add the keywords to your index page Meta tags.

5. What are sitemaps? How do they work?

Some search engines are now able to spider your entire site if you have a sitemap in your public directory. The sitemap is a file which is placed in your website directory; the search engine spider uses this information as a "blueprint" for your website, spidering the pages listed in the sitemap. Sitemaps are especially useful if you have experienced trouble in the past with spiders being unable to scan portions of your website. For more information, check out http://www.google.com/support/webmasters/bin/answer.py?answer=40318


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http://www.google.com/support/webmasters/bin/answer.py?answer=40318

http://www.google.com/support/webmasters/bin/answer.py?answer=40318

6. When I download the Google sitemap, why do I have to upload it to thepublic directory on my site?

This is where search engine web crawlers will look for the existence of your sitemap.

7. What are META TAGs?

Meta tags are HTML tags that allow search engines to more accurately list your site on their indexes.

8. There is an option to View Notes in the Optimisation Section, what doesthis mean?

Once an Optimisation scan has been successfully executed on your site, if any Optimisation tips have been found, they will then be placed in the Notes section. You can click on "View Notes" to see the tips to help optimize your site to be SEO friendly.

9. I have developed a webpage / my web designer has created one for me,and there are already existing META TAGS, can I still use ESO? Will my existing META TAGS be overwritten?

Yes, you will be able to still use ESO for sites that have existing META tags. ESO will not overwrite any existing META tags unless you make the changes yourself within ESO.

10. Does EasySiteOptimizer work with Flash-based content?

No, ESO does not work with dynamic content such as Flash-based components.

11. My webpage is created with frames; will ESO work on my site?

Yes, frames that exist within your site will be spidered by the ESO optimizer.

12. In the reports section, what exactly is it reporting? And where is ESO

pulling information from?

Each keyword in your keyword list is queried on Google, MSN and Yahoo. If your site is reported in the first 20 results on these engines, it will be reported through this tool. All information is pulled from the three search engines used to generate the reports based of your keyword list.


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13. The Reports are generated on a monthly basis; does this meanCalendar month or the start day of when I utilized ESO?

The reports are generated monthly from the time you add a keyword list through ESO.

14. Can I only submit my domain once to search engines?

No, ESO allows you to submit your site to search engines once every two weeks. The Site Submission tool will become available for submissions two weeks from the previous date of submission. It is important to note that if your site is already listed by a search engine, you should not re-submit to the engine. Resubmitting an already listed site can cause your site to become delisted. Once listed, search engines will periodically re-spider your site to check for changes and updates. You do not need to resubmit your site for search engines to re-spider your page.

15. When I submit my site using ESO, how will the search engines notifyme that my submission(s) were accepted?

Search engines do not notify you if your site has been approved for their listings. The only way to know if your site was listed is by searching for it periodically on the search engine you submitted to. Please note that due to the high volumes of submissions search engines receive, it can take as long as several weeks or months before your site is listed.

16. Does ESO work with ESW7Pro sites? or ESW 6?

You are able to use ESO for any sites that you have created through ESW7P. Any changes made currently through ESO to the site may cause some issues with the site editor in ESW7P. We are currently working on a collaborative feature between the two applications to make them work seamlessly together.

17.How can I increase the overall rating of my site through theESO application?

By using the notes given by the Site Optimizer tool, you can increase the rating of your pages. The next time you run an Optimisation scan, you should see an improvement in your score.

18.Can I use the ESO as a HTML editor?

It is not recommended that you use the application as an HTML editor for anything other than the suggested changes given by the Optimisation wizard.


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7 Glossary of Terms

H Glossary of Common Search Engine Terms

CRAWLING: Is an action that a Spider does (Please see Spider) in order to gather information about webpages based on the search.

H1 Hn: Heading tags are often listed from largest to smallest <H1> </H1> being the largest <H6> </H6> being the smallest.

HTML: Hyper Text Markup Language, a language used often to create webpages.

KEYWORD: A search engine searches for keywords within META TAGS on a website in order to find the appropriate websites that a individual has specified on their search.

LINKS: links are clickable text, images that allow individuals to move from one page to another.

META TAGS: Tags that search engines utilize for keywords and descriptions.

TAGS: Tags are often defined with <> and are set pieces of code <> </> or stand alone <>

TITLE TAGS: <TITLE> </TITLE> (insert image here)

SEARCH ENGINE: A refined database, often using different programs and software to seek webpages pertaining to a subject matter specified by an individual.

SITEMAPS : Are outlines to the website, similar to a table of contents which illustrates the structure of the website. <insert image of site map>

SPIDERS: are programs which automatically surf the web to find the closest matching results to the specified category in a search engine. These results are often stored in a database and then displayed in the results page of a search engine.

URL: Uniform Resource Locator, web address name. ie. www.yourwebsitename.com


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http://www.yourwebsitename.com

http://www.yourwebsitename.com

easysiteoptimizer user guide vf · with search engines such as google, yahoo or excite. websites...

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