easy steps to enhancing your personal brand with a blog
DESCRIPTION
Easy steps to enhancing your personal brand with a blog. Return to Work Center April 14, 2010. Today’s agenda. For beginners and neophytes More ‘how-to’ than ‘what-to’ Why blog? Relation to personal branding Where to start/models of blogging Cool things you can do Getting started - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/1.jpg)
Easy steps to enhancing your personal brand with a blog.Return to Work CenterApril 14, 2010
![Page 2: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/2.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Today’s agenda
For beginners and neophytes More ‘how-to’ than ‘what-to’ Why blog? Relation to personal branding Where to start/models of blogging Cool things you can do Getting started Refining and enhancing
![Page 3: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/3.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Why blog?
“A blog can lead to bigger and better things.”
--Personal branding guru Dan Schawbel,
personalbranding.com
![Page 4: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/4.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Why blog?
Key component of your personal brand Establish credibility
Maximize SEO
Hone writing and expertise
Update LinkedIn, Facebook, Twitter
Reinforce your website OR
Serve as your website
![Page 5: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/5.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Personal branding across platforms Establish your full name,
consistently LinkedIn profile Twitter name Facebook
Purchase domain name Multiple email addresses Your blog and/or website
Make it look right!
![Page 6: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/6.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Where to start blogging?
Blogger.com Part of Google, free
Relatively easy to use, many options
Typically ‘blogname.blogspot.com’
TypePad.com Also free (paid options)
Many templates
Good reputation among blogging community
![Page 7: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/7.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Where to start blogging?
WordPress More like TypePad than like Blogger
Free and paid options
Highly customizable
Easy to use (in 5 minutes!)
Clean, elegant look and feel
Growing use for both blogs and web pages
![Page 8: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/8.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://alis-space.blogspot.com
![Page 9: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/9.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://wmubhelpdesk.blogspot.com
![Page 10: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/10.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://www.futilitycloset.com
![Page 11: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/11.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://us29blog.wordpress.com
![Page 12: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/12.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://bit.ly/clevesblog
![Page 13: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/13.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
http://clevecallison.com
![Page 14: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/14.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Three models of blogging with WordPress
1) Install WordPress.org Content Management System (CMS) on your own web hosted space
2) Publish as ‘yourname.wordpress.com’
3) Publish as ‘yourname.com’
![Page 15: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/15.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
WordPress.org CMS on your space
Domain and web space
Most flexibility and control
Strong personal brand
Cost is reasonable ($50-100 per year)
Greatest refinement of look and feel
Requires some knowledge of HTMLand/or SQL and PHP, at least for now
![Page 16: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/16.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Arthur C. Clarke
“Any smoothly functioning technology will have the appearance of magic.”
![Page 17: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/17.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
![Page 18: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/18.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
![Page 19: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/19.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
5 cool things you can do with a WordPress blog (automatically) New content on your LinkedIn
profile
Tweet
Update your Facebook status
Maximize SEO For Google, Yahoo and Bing
Post from your cell phone
![Page 20: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/20.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
‘yourname.wordpress.com’
Most common
FREE!
Easy to use
Good technical support online
Starts in 5 minutes
Little or no HTML required
Partial personal branding
![Page 21: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/21.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Publish blog as ‘yourname.com’
Strong personal brand
Minimal technical requirements(same as ‘yourname.wordpress.com’)
Low cost (c. $50-$100 annually)
Can be made to integrate with your website
![Page 22: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/22.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Starting your WordPress blog
••••••••
X
johnsmith
••••••••
![Page 23: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/23.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Choosing a look (Theme)
![Page 24: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/24.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Navigating the Dashboard
data: posts, pages
data: views
options
![Page 25: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/25.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Shaping display contents with Widgets
select
available widgets
drag to sidebar
![Page 26: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/26.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Posts
put your post title here
put your post content here
preview
categories
write a brief excerpt here
Twitter and Facebook
publish
![Page 27: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/27.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Pages
![Page 28: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/28.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Pages
![Page 29: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/29.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Pages
![Page 30: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/30.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Creating and editing Pages
![Page 31: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/31.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Publish blog as ‘yourname.com’ 1) Buy domain name through
WordPress Least complicated
Least expensive (c. $15/year)
Some restrictions (e.g. no Google ads)
2) Use one from another ISP Publish your blog to the domain (or sub-
domain)
Change ISP settings to allow this
![Page 32: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/32.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Profile photo
Comments -- allow/ moderated?
Jump posts, or full? PermaLink to full post
Private or public?
Allow search engines?
Other items
![Page 33: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/33.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
“Not every website is a blog.
But every blog is a website.”
Easy to update without HTML
Multiple contributors if desired
Automatically creates an archive
Archive is searchable
![Page 34: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/34.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
![Page 35: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/35.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Using your blog as your web site
Modify blog so structure is minimal Look at entries per page
Modify navigation and other elements
Make a static page the home page Blog can still be one of the alternate pages
Requires careful construction of widgets
![Page 36: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/36.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Changing your home page
![Page 37: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/37.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Automatic publishing on LinkedIn
excerptmost recent post
![Page 38: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/38.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Search Engine Optimization
![Page 39: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/39.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Goodbye.
![Page 40: Easy steps to enhancing your personal brand with a blog](https://reader035.vdocuments.mx/reader035/viewer/2022070402/568137c9550346895d9f66eb/html5/thumbnails/40.jpg)
Enhance your personal brand with a blog • Return to Work Center • April 14, 2010
Cleve’s contact info
LinkedIn: linkedin.com/in/clevecallison
Twitter: clevecallison
Blog: bit.ly/clevesblog