easy, low cost ways to improve your website
DESCRIPTION
Jim Raymond, Baigent Digital www.charitycomms.org.uk/eventsTRANSCRIPT
Easy, low-cost ways to
improve your websiteJim Raymond
Low cost ways to:
Understand your users
Improve your website
Get more users
User questions
• What did you want to do last time you visited
our website?
• How easy was it to complete what you wanted
to do?
• Was there anything you were unable to do?
• How would you rate our website out of 10?
What do we have to do make it a 10?
• Is there anything we can add to the site to
encourage you to donate to us next time you
visit?
See http://askcharity.org.uk/blog/2010/05/if-in-
doubt-ask-the-audience/
User groups
• Service users
• Donors
• Campaigners
• Volunteers
• Shoppers
• Subscribers
• Followers
Key metrics
• Audience – goal – value – volume
(repeated for each primary audience group)
• Finding your website
• Page impressions/visits/estimate of visitors
• Where do people leave?
• Site search – what are people looking for?
• Conversion rates for funnels
Key questions
• Is it clear what you want your users to do on the
homepage?
• Are all key goals signposted on the homepage?
• Is there a relevant call to action on every page?
• Do you check every page once every three
months?
• Do you review the usage of every page once a
year?
Open Source CMS
• Wordpress
• Joomla
• Drupal
• Dotnetnuke
• Umbraco
Google.com/WebsiteOptimizer Free
Do something!
