east riding - twitter for business
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Twitter for businesses, social media how to use twitter effectively.TRANSCRIPT
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyrossw: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Twitter 101
By Jonny Ross
@ER_BusinessNews@jrconsultancy
#ERTwitter
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
What we will cover …
• An insight into twitter
• What is does
• How to use it for business
• Twitter etiquette
• Twitter advertising
• Strategy
• … all to help you win new business
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Introductions
Jonny Ross
• Former optician
• Ran chain of opticians and ecommerce site
• Website, SEO, ecommerce
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Welcome to twitter and the size of reach
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How do people use Twitter?
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Twitter vs. Email and Facebook
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Why do Twitter users engage with brands?
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Twitter Phrases
#
RT
MRTBit.ly
#ff@
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Why use Twitter for business?
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Twitter – The basics of your profile
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#• Events
• Conversation
• To appear in search
• Relevancy
• Twitter hours
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How to engage followers
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@Dominos_uk#letsdolunch
Twitter Campaigns
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How to grow followers & #
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Things to remember about Twitter Campaigns
• Content is King• Engage with your audience• Always try and encourage engagement• Create your own personal hashtag• Whatever your response, always act professionally
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It’s all about the content!
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Using adverts how to drive website clicks
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Create a content calendar
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How to manage your Twitter account
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• Make the most of profile and header images, incorporate products/services as well as your business logo
• Include keywords in your bio description as well as your business website URL and contact information
• Include your twitter name wherever possible, on your website, on business cards, on other social media profiles
• Vary your content
So there you have it, everything you need to know about using Twitter for business
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
And I can help you…
• Research your keywords
• Create and help write a blogs
• Train teams or individuals on LinkedIn/Twitter/Facebook/Google Plus
• Use LinkedIn for sales targeting
…. And of course, SEO/websites!
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time for questions
• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter @jrconsultancy