east neuk lta 2015-10-29
TRANSCRIPT
Social mediaHelp or hindrance?
East Neuk Local Tourism Association29 October 2015 @susanmcnaughton
Susan McNaughton • Sandcastle Cottage,
Crail • Crail Food Festival • #ScotlandHour host
www.2crail.com
Social media - Help or Hindrance?
I don'tknow
what tosay...
It takestoo much
time
Too manysocial
networks
People aremean
Myproduct is
boring
Source: Austin Kleon - Show your Work
I don’t know what to say• welcome visitors • be hospitable • think about why you love
this area • book - jot down ideas • art - find inspiration from
local events • take photographs all the
time • your website first! • share content from others • use your visitors’ book • listen to others
I don'tknow
what tosay...
It takes too much time• Write a plan • annual, monthly, weekly, daily
routines • Join #ScotlandHour (monthly
on Twitter) • Think seasonally • be purposeful - for your
business • make social part of your routine • restrict your time to specific
slots during the day • remember to respond to others • if you’re having fun it won’t feel
like too much time • use mobile resources
It takestoo much
time
There are too many networks• Find the right ones for you and
focus • Plan which to add as you get
more confident • Better to do few well than lots
badly • Keep gathering content for
when you are ready • Choose small number of
topics and explore in depth • Suggest you start with Twitter
or Facebook Page • Use Social Media Examiner
for knowledge
People are mean• Your guests are happy • Some will be less so • Criticism hurts • Always respond • Adjust your offering and
declare how you will improve
• Ask for “one thing you could do to improve”
• Take discussions off-line • Allow your guests to
counter complaints • Offer compensation quickly
People aremean
• Fortunately the East Neuk is beautiful! • A collection of shells and beach finds
from the East Neuk • In a jar “Made with years of family
knowledge” (credit: Baxters) • Arrange and photograph for
Instagram • Identify and collate information for
Pinterest • Write about favourite beaches for
your blog • Add an album on Facebook • Write about souvenirs of the area • Interview a specialist on fossils and
record for YouTube • Write a list of holiday reading about
beaches or shells and use it to create a blog post, Pinterest Board, Facebook posts, Instagram series
My product is boringMy
product isboring
