F SC O M M U N I C A T I O N S B R A N DO A N N R E IL R N N A N A L Y S I S S

C O O L K Y O T P CA E V E M O IB T M A N A G E M E N T N PO I T Y D S L

F A I R N I I I IR A G S O C I A L A M B A NI T G N L EE D I V E R S E E X P E R I E N C E SN O O U OD N W G L O B A L LL T T UY O G A H E F F I C I E N T U T

R M R U I ZT E A M ! C R E A T I V E OS I NY K Y I A K H A L I D S

East Bay MBA

PSA pg. 2 COVER LETTER pg. 3 RESUME pg. 4-5 PORTFOLIO SAMPLE pg. 6

C R E A T I V E S O L U T I O N S F O R Y O U R O R G A N I Z A T I O N

ANNUAL CROSSWORD ISSUE!

IN LOOKING FOR THE IDEAL RESUME, YOU’VE IGNORED THE IDEAL CANDIDATE.

LEARN HOW TO FIND, TRAIN AND CULTIVATE A GREAT POOL OF UNTAPPED TALENT.

East Bay MBA

Kongresszentrum: Davos, Switzerland

At this “World Economic Forum” site, Kyiakhalid Ruiz receives

a well-earned Master’s in Business Administration (specializing

in Social Entrepreneurship).

Pursuing an enduring relationship in Marketing, Communications and/or Brand Management 3

KYIAKHALID RUIZ, MBA kyiakhalid.com creative@kyiakhalid.com (510) 813-3352

Manage

Project Management • End-to-end project

management capabilities (big picture overview + attention to detail) honed from 15 years of entrepreneurship

• Innovative problem-solving aptitude (to resolve issues without the panacea of money)

• Productive supervisory skills with direct reports & outside contractors

Robust cultural sensitivity • Forged from living

overseas and working deeply with many global citizens

Create

Design • Artistic savvy shaped from a

deep, lifelong appreciation of the arts

Software • Recognized proficiency in

presentation (PowerPoint & Keynote), image editing (GIMP & Photoshop), audio & video editing, page layout (Office & iWork) and data visualization (Tableau) software tools.

Analyze

• Outside-the-box strategic analysis considering all the variable inputs

Communicate

• Listening, hearing, asking clarifying questions, and taking detailed notes to translate ideas into a message.

• Tailoring the message towards its intended audience(s), then confirming that they understood it.

• Using the right tools (extensive vocabulary, fundamental English grammar, current Social Media #conventions, software,…) to convey that message at the right time.

Meet your new teammate!

School Hult International Business School Concentration

Degree Masters of Business Administration • Social Entrepreneurship“Arara da Mâta: Reversing Deforestation in Brazil’s Mata Atlântica Biome”

• RecipientEntrepreneurial Impact Award scholarship

When 08/14-08/15

Reason for Leaving? Graduation!

School University of California, Santa Cruz Concentration

Degree Bachelors of Arts • American StudiesResearched the creation of the United States via the contribution of many disparate cultural experiences (LGBT, Women, Africans, Asians, Mexicans, Europeans,…)

When 09/94-06/99

Reason for Leaving? Graduation!

School Merritt College Concentration

Degree Associates of Arts • Real Estate4.0 GPA, recognized as the top-ranked student in a 25-person class

Specialties Residential/Commercial Property Management

When 09/08-07/14

Reason for Leaving? Graduation! (Highest Honors)

Kyiakhalid Ruiz, MBA ☎ (510) 813-3352 " kyiakhalid.com # creative@kyiakhalid.com

Marketing Communications Brand Management

#6wordrésumé: “Communication fosters understanding, and then growth.”

Skills Correctly interpreting, and then exceeding, client expectationsInternal Communications & External Public Relations, Social Media, e-mail marketing

campaignsStrategy: Decision-making via effective data analysisCollateral: Create, edit, proofread (print, digital, audio/video media, presentations)Creative: Great sense of design, a love for witty copy, inspiration-magnet

Software • MS Office (Excel, Word, PowerPoint)• Mac OS (Apple)• Windows PC• Audio/video editing software• Image editing software (Photoshop)

• Tableau (data visualization software) • WordPress website development • Search Engine Optimization (Google

Analytics, AdWords, AdSense, Webmaster • MailChimp, Hootsuite, Sprinklr,…

Causes Animal welfare, education, diversity in Higher Ed., sociologically disadvantaged/minority communities, environmental sustainability

Microsoft Office, Management, Business Strategy, Marketing, Leadership, Social Media, Public Speaking, Strategic Planning, Film, Video Production, Public Relations, Television, Event Management, Video, Recording, Negotiation, Social Networking, Marketing Strategy, Event Planning, Customer Service, Film Production, Sound, Microsoft Excel, Editing, Social Media Marketing, Post Production, Commercials, Video Editing, CRM, Entertainment, Communication, Advertising, Notary Public, Real Estate, Social Entrepreneurship, Final Cut Pro, Digital Media, Documentaries, Producing, Loan Signing Agent, Broadcast, Copywriting, Photoshop, Photography, Web Design, Graphic Design, Tableau, Spreadsheet Modelling, Data Visualization

Company Pride Of Lions Nine Arts, LLC Responsibilities

Position Director of Media Communications

• Marketing Content Creation Digital, print, social media/web content, film/video production, email marketing campaigns

• Event Production Live event production

• Account Management - Establish long-lasting/trusting relationships with key stakeholders- Built strategic partnerships with key industry players, agencies and vendors

• Project Management - Managed multiple projects with tight deadlines and budgets- Deployed effective Marketing campaigns and managed implementation from ideation to execution

• Presentation Design: Designed clear, concise presentations by simplifying complex ideas/language into lay-speak

• Strategy: Conveyed strategic recommendations to key stakeholders

• Clients Tech: Google, Apple, SAP, OracleFinance: Bank of America, Kaiser, VISA, BlackRock, Federal Reserve of San Francisco, Wells FargoRetail: Gap, Levi’s

When 09/99-08/14

Reason for Leaving? I left to pursue my MBA degree.

Company Kyiakhalid Ruiz, MBA Responsibilities

Position Management and Media Consultant

• Solutions - Solve issues, create value, maximize growth & improve business performance- Use proven business analysis to provide objective solutions/recommendations

• Content Creation - Digital, print, social media/web content, film/video production, email marketing campaigns

• Strategic Brand Management - Develop the company “voice” across multiple Marketing channels to increase Brand Equity (and ultimately, Sales)

• Presentation Design - Design clear, concise presentations by simplifying complex ideas/language into lay-speak

When 08/15-08/17

Reason for Leaving? Pursuing a full-time Marketing, Communications and/or Brand Management position with an excellent organization

Company Laney Tower (newspaper) Responsibilities

Position Multimedia Editor • Media Production - Produce/Edit audio/video features/podcasts

• Content Creation - Digital, print, social media/web content, film/video production

When 08/17-present

Reason for Leaving? Current position