earth day dallas 2013 sponsorship brochure

Earth Day Dallas 2013 Media / Programming Partners

SPONSORSHIP INFORMATION

Earth Day Dallas, Inc. awarded Top Public Event 2012 & 2011 – New Launch Category by the International Association of Exhibitions and Events (IAEE)

APRIL 20 – 21FAIR PARK | FREE ADMISSION

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Annual Event PurposeEarth Day Dallas (EDD) – where leaders in the

corporate, academic, and non-profit worlds

u n i t e t o p r ov i d e N o r t h Tex a n s w i t h

environmental education and to demonstrate

how green lifestyle choices can reduce their cost

of living, improve their health and help save the

environment.

Exhibitors will showcase their achievements as

green leaders who teach attendees how to

better utilize available resources, switch to eco-

friendly products, or support non-profit

environmental organizations.

View Event Videos at: earthdaydallas.org/about

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http://www.earthdaydallas.org/about

http://www.earthdaydallas.org/about

2012 Event Statistics (Previous Year)

• April 21 & 22, 2012

• 58,205 attendees (20% increase over 2011)

• 520 exhibitor booths / spaces

• $163,251 paid media budget

• Speaker Series featuring Mrs. Laura Bush & Dr. Michio Kaku

• Musical Headliner: Amos Lee

• $1,586,958 est. earned media value

• $1,075,600 est. wire distribution value

• 248,040,386 earned media reach

• 215,120,000 wire distribution reach

• 226 earned unique outlet count

• 497 earned + wire + paid unique outlet count

NBC interviews DFW Truck Farm for the Channel 5 News.

Picnic for The Planet at Earth Day Dallas.

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2012 Sponsors(Previous Year)

Sponsors

Earth Day Dallas 2012 High Quality Event Signage Sample.

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2013 Media Plan# Of Net

28 4 11 18 25 4 11 18 25 1 8 15 22 29 6 13 20 TRPs/Ins/Imps Total

TV

KXAS 57 43 100 TRPs 42,500$

42,500$

AUDIO

CBS Radio 26,350$

:30 recorded reads 80 80 160 units --

:15 recorded reads 60 60 units --

KMVK "bottom of the hour" sponsorship 336 mentions --

Sponsorship of Jacktivities 20 20 mentions --

Website inclusion/online banners 100,000 IMPs --

E-blasts 1 1 2x --

Radio Disney* 30,000$

:30 commerical spots 150 units --

Radio Disney sponsored vignettes 100 units --

56,350$

Digital

Dallasnews.com 945,000 IMPs 9,201$

PegasusNews.com 500,000 IMPs 3,335$

DallasTidbits.com 32,000 IMPs 3,005$

Specific Media 2,127,660 IMPs 5,513$

Eventful 791,000 IMPs 4,937$

25,992$

Consumer Print

D Moms - FP4CB 1x 4,463$

Dallas Child - FP4CB 1x 3,910$

Dallas Observer - Jr. page, 4C 17 1x 5,214$

Online/Mobile ROS schedule 290,000 IMPs -$

Promo e-blast 17 1x -$

Edit e-blast 18 1x -$

Exclusive e-blast 12 1x -$

Site reskin 19 1x -$

Dallas Weekly - FP4C 18 1x 2,929$

Facebook posts 12 19 2x -$

Weekender e-blasts 12 19 2x -$

Dallas Voice - FP4C 12 19 2x 2,358$

Event calendar listing 2x -$

E-Blasts 5 19 2x -$

728x90 online ad TBD

18,874$

TOTAL 143,715$ Budget 150,000

*Media partnerships purchased by client directly Difference 6,285$

March

336

Monday, Week ofMayApril

100

2013 MEDIA PLAN

Month February

PRINT TOTAL

DIGITAL TOTAL

AUDIO TOTAL

TV TOTAL

150

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Awards & Recognition

• Top Public Event 2012 & 2011 – New Launch Category by the

International Association of Exhibitions and Events (IAEE);

• 1st Place - North Texas Corporate Recycling Association (NTCRA)

Innovative Involvement in the Community through Partnership

Program;

• 1st Place - Keep America Beautiful (KAB) National Award for

community efforts to deliver a beautiful, cleaner and improved

environment; and

• State of Texas Alliance for Recycling (STAR) 2011 Leadership Award

for Outstanding Recycling Partnership.

Earth Day Dallas has received numerous local, national and international awards, including:

• 2012 Vision Award for Outstanding Recycling at Public Event - Greater

DFW Recycling Alliance (GDFWRA);

• 2012 Keep Texas Beautiful Civic Organization Award;

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2013 Earth Day Dallas - Overview

• Dates....................................... April 20 & 21, 2013

• Days......................................... Saturday & Sunday

• Time......................................... 10 AM to 6 PM

• Location................................. Fair Park, Dallas, Texas

• Event Cost............................. Free to Public

• Est. Attendance................... 65,000

• Television Partner............... NBC 5

• Programming Partners..... Home Depot, Radio Disney

• Radio Promos...................... Radio Disney, CBS Radio

• Paid Media Budget............ $144,000

Event Information

The Esplanade at Fair Park will be the center of Earth Day Dallas 2013.

Sponsor Appreciation Party: House of Blues, Dallas, Friday April 19th, 7:00 PM

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2013 Earth Day Dallas - Special Appearances

• Leilani Münter is biology graduate turned professional race car driver

and environmental activist. Discovery's Planet Green named Leilani the

#1 Eco Athlete in the world. She is a recipient of ELLE Magazine's 2012

Genius Award and Sports Illustrated named her one of the top ten

female race car drivers in the world.

Additional

Programming

In Progress

• Going Green the Cast of Wicked - In connection with CBS radio stations, the cast of

Wicked will be on-site on Saturday of Earth Day weekend. Live mentions on CBS

radio will encourage listeners to head to Earth Day Dallas to meet the cast of

Wicked and have a chance to take a picture taken with them. While at the event,

attendees can also sign up to win tickets for Saturday night’s show.

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2013 Earth Day Dallas - Programming Highlights• Home Depot Workshops Featuring Home & Garden Sustainable Practices - All-day hands-on

workshops demonstrating environmentally friendly home and garden materials and practices.

Estimated to cover 25,000 square feet in the Centennial Building with three distinct

programming areas, including: demonstration workshops, soil testing, container planting and

gardening, and an orchard walk featuring plants and trees that thrive in Texas. The Home

Depot will provide pre-event promotion at its stores in the DFW-Metro.

• Radio Disney Family Zone - All-day entertainment and environmental programming

featuring the Radio Disney AM 620 Team Green. Radio Disney will create an

entertaining way to highlight how families can help save energy, reduce waste,

protect the environment, buy energy efficient products and reduce their carbon

footprint on the earth with multiple interactive games, craft stations, activities and

more. Radio Disney will compliment existing major sponsors through Radio

Disney (pre) Earth Day on-site appearances that highlight the clients business,

cause marketing and participation in Earth Day Dallas 2013.

Additional

Programming

In Progress

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2013 Earth Day Dallas - Programming Highlights

• The Dallas Urban Debate Alliance (DUDA) provides comprehensive policy debate

programming for DISD students who otherwise would not have access to this intensive

academic opportunity. On Saturday April 20, 2013, DUDA will hold debates on the topic

of Transportation Infrastructure at Earth Day Dallas.

• EDD will offer hourly tree climbing experiences both Saturday and Sunday.

There is no cost to participate. Climbers will receive professional instruction on

tree climbing, safety gear and techniques then enjoy the experience of being up

in the trees for themselves.

• Anita N. Martinez Ballet Forklorico - The Anita N. Martinez Ballet Folklorico is

considered the largest professional Ballet Folklorico Company in the United

States. It has been a trailblazer in the Dallas Hispanic arts and educational

community and will be performing at Earth Day Dallas 2013.

Additional

Programming

In Progress

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2013 Earth Day Dallas - Programming Highlights• Yogiños: Yoga for Youth® is an OHMazing® interdisciplinary curriculum in English, Spanish,

and Sanskrit. Yogiños weaves together the 8 Limbs of yoga with original art, music, games,

stories, and other sensory-integrated activities to promote flexibility, strength, balance,

collaboration, civic and social responsibility, mindfulness, nutrition, and wellness both on and

off the yoga mat.

• Master wellness volunteer and former economics teacher Jane Costello will be

teaching on how to live Clean & Green at Earth Day Dallas. She will also provide

handouts on which participants can take notes, as well as a take-home booklet

containing "recipes/instructions" for making homemade cleaning products.

Additional

Programming

In Progress

• The Second Annual DFW Truck Farm Fun Run will be Sunday, April 21, 2013 at Fair

Park during the Earth Day Dallas Celebration. This fun run is stroller friendly and we

welcome families, experienced runners, walkers, and those who are new to the sport of

running or walking. The course map will take you through Fair Park and we will have

fun "farm-like" challenge stations throughout the run. After you complete the fun run,

you can enjoy a full day at the Earth Day Dallas event, which is free and fun for the

entire family!

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2012 Sponsor Photos (Previous Year)

The eco-team from Commercial Metals. HOLT CAT exhibits clean diesel vehicles.

Fortune 500 Companies Exhibit Green Programs

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FedEx Office tells its green story. OfficeMax exhibits its environmental initiatives.

Fortune 500 Companies Exhibit Green Programs

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TCU sets up its outdoor exhibit. NBC Channel 5 anchors meet attendees.

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TXU exhibits with an electric car. Girl Scouts of Northeast Texas post in front of their exhibit.

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2012 Speakers (Previous Year)

Mrs. Laura Bush, Taking Care of Texas Dr. Michio Kaku, co-founder of string "eld theory.

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Radio Disney Family Zone (Previous Year)

Radio Disney Family Zone is a huge hit at Earth Day Dallas!

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AgriLIFE EXTENSION Presentation Stage (Previous Year)

Texas AgriLIFE EXTENSION held workshop presentations.

• Sponsors are encouraged to work with EDD staff to p l a n wo r k s h o p s a n d presentations or present other forms of educational programming for the benefit of attendees.

• Sponsor programming may include the sponsor’s products or services and highlight the benefits to the environment when consumers switch.

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Scenes from 2012 (Previous Year)

Families take advantage of a beautiful day at Fair Park. Dallas Urban Debate Alliance holds debates at Earth Day Dallas.

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Scenes from 2012 (Previous Year)

Senator Hutchison tours booths at Earth Day. Laura Bush visits with Tibetan monks.

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Sponsor Appreciation Party, House of Blues (Previous Year)

The Honey Brothers attend the party at the House of Blues, dubbed “House of Green” for Earth Day Dallas.

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Fixed Sponsorship Packages for 2013

Earth Day Dallas, Inc. is a public non-pro"t entity “501(c)3.” All sponsorship proceeds support the environmental education mission of the Earth Day Dallas annual event, as well as underwriting the no-cost exhibitor presence of public schools and certain educational programs within the DFW Metroplex.

$5,000

•10 x 20 Exhibitor Booth with Single End Cap

•Featured on EDD Website Sponsor Page and Social Media

• Tier 4 Size Logo on All Event Signage

• Tier 4 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to

the Event

• Tier 4 Package for House of Blues Sponsor Party and Sponsor Pavilion

at Event

$10,000

•10 x 30 Exhibitor Booth with Single End Cap - Well Located




the Event

• Tier 3 Package for House of Blues Sponsor Party and Sponsor Pavilion

at Event

$15,000

• 10 x 20 Exhibitor Booth with Dual End Cap - Prominently Featured




the Event

• Tier 2 Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional

Activation Opportunities

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Custom Sponsorship Packages for 2013 The following packages can also include sponsorship of special sections of the Earth Day Dallas Event, such as the Disney Family Zone, House of Blues Sponsor Appreciation Party, Eco Expo, Celebrity Appearances, School Zone, DUDA Debates, Exhibitor Move-In Reception, Exhibitor Lounge, Sponsor / VIP Lounge, and Earth Day Dallas Workshops, among others.

$25,000•20 x 20 Exhibitor Booth with Dual End

Cap Booths - Prime Location

• Special Banner Feature on EDD Website Sponsor Page and Social Media

• Disney and CBS Radio Promos


• Tier 1 Size Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event

• Tier 1 Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional


Custom B• 20 x 20 Exhibitor Booth with Dual End

Cap Booths +


• NBC 5 Television, Disney and CBS Radio Promos

•Second Billing Logo on All Event Signage

• Second Billing Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event

• Custom Package for House of Blues Sponsor Party, Sponsor Pavilion at Event,

and Negotiable Additional Activation Opportunities

Custom A•20 x 20 Exhibitor Booth with Dual End

Cap Booths +


• NBC 5 Television, Disney and CBS Radio Promos

• Top Billing Logo on All Event Signage

• Top Billing Logo on Sponsor Page in Exhibitor Guide to be Distributed in the Dallas Morning News Prior to the Event

• Custom Package for House of Blues Sponsor Party, Sponsor Pavilion at Event, and Negotiable Additional


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Earth Day Dallas Sponsorship Contacts

Scott [email protected]

(972) 533-5655

Clayton [email protected]

(210) 413-8379

Kathryn [email protected]

(773) 551-0519

Contact Us Today

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mailto:[email protected]






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