2-6 Obj: I will participate in an experiment on shaping and chaining#1: Schedules of Reinforcement Matching

Earn a pay check every two weeksCar Salesmen sell 10 cars and gets a $1000 bonus.GamblingGet a detention after 3 tardies.Waiting for the doctor to see you for an appointment.Watching Jersey Shore every Thursday.Waiting to be asked to HomecomingGetting 3 bathroom passes for the term at 10 points E.C.

each.

Fixed Interval Fixed RatioVariable Ratio Variable Interval

The opposite side of the animal training spectrum… Unlike Kobayashi vs the bear…

Shaping follow-upBonus experiment?Write a new prompt that your partner will need to do on a

piece of paper (separate)Trade your prompt to a different group for their experiment#2: Describe how the experiment modeled shaping and

chaining.

Entry Task: 02-07Obj: I will differentiate 2 methods of learning#1: Using your book, define observational learning #2: Define latent learning#3: Make a box diagram (like a Venn, but boxes)comparing

the two methods with 2+ items in each side

Latent and Observational Learning1. Observational Learning Childfriendly.org http://www.youtube.com/watch?

v=L11s56ALon0Bobohttp://www.youtube.com/watch?v=lCETgT_Xfzg

#4: How does childfriendly.org’s ad demonstrate OL?#5: Do you think the Bobo-style experiment would apply to

more than just children? Why?

#6

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#7

A. Brainstorm: What interests do you have or what problems do you have?

B. What type of product could add to your interest or solve your problem?

C. Why should your product be bought?What do you want your product to mean or feel like for your buyer?

D. How will your product break through the clutter?

E: Is there a product already out that could solve your problem (from A)? What is it?

Discuss with your group

Which product is better?Palmolive http://www.youtube.com/watch?v=p1oXhCwjQhI

Dove http://www.youtube.com/watch?v=jWD0co3qFpISolvol http://www.youtube.com/watch?v=fIOLQ9e8GVc

Ad comparisonMac ad https://www.youtube.com/watch?v=AtvloPFYocw

PC (Windows) ad https://www.youtube.com/watch?v=-JAO5OMptTM

02-08 OBJ: I will describe the basics of motivational psychology#1A: How have advertisements changed over the years?

#1B: How can you “break through the clutter”?

PAPER IS DUE TODAY! You have until 11:59 PM tonight to get it submitted to my email: jeffrey.pitner@d300.org

Cover Page: 1 Full page: Sources (works cited)

Other references and inclusionsCelebrity Apprentice: Australian Gold Spray https://www.youtube.com/watch?v=Yl06f3ts7mg

Coca Cola: World Cup Commercialhttps://www.youtube.com/watch?v=6C4g60-45Kc

Last year, Oprah gave a trip to the audience… Where?

What causes us to do what we do?Motivations?

/

CH 13.1 Motivation 2. What does the psychology of motivation deal with? (A motive, B need, C drive) –Define & describe each term

3. What are the major theories of motivation?A Instinct, B Drive Reduction, C Humanistic * (draw pyramid of hierarchy of needs), D Sociocultural theoryDefine and describe each term

Humanistic Psych: Maslow’s Hierarchy of Needs

Motivation Commercial NotesWatch the commercial and analyze how different psych concepts are met4: Axe https://www.youtube.com/watch?v=PjzGaSQX0iU

InstinctDrive ReductionSocioculturalHierarchy of Needs

5: Snickers: K(1,2) 6: Snickers K2: http://www.youtube.com/watch?v=P7XcBLv6ow8 https://www.youtube.com/watch?v=JPYDcFdHtDA

Drive Reduction Hierarchy of NeedsHumanisticSociocultural

7: Nissan https://www.youtube.com/watch?v=VdYWSsUarOgHumanistic

Leaves fireman for astronaut for love

Woman smelled axe on the man, and was drawn to it automatically after her rescue

Nis sanHumanistic Theory: Describe how each is met

Basic Needs: Appear to be met by his appearance. Safety: Nice home, Not mauled by polar bear.Belonging: A part of a global effort to save the environment. "Shift

the way you move“Esteem: Feel good about splurging on new technology.

"Innovation for the planet, innovation for all“ Self Actualized: Global Citizen pursuing a better world for

themselves and others.

P34 Motivation Commercial App.ENTRY TASK 09/08 in your group… decide what product

you will make a commercial for (can be real or made up)A. List three theories of motivation you could use, how,

and why they are in your commercial.(Instinct, Drive reduction, Sociocultural, Incentive/Operant

Conditioning)

B. Explain what levels of Maslow's Hierarchy of Needs your product meets.

Afterwards… more commercials

Derren Brown1. What is the product?2. How were the marketers manipulated?3. What is your evaluation of the manipulation?

DnB’s

P37 Color Psychology NotesMake a splotch (blob) for 9 colors on the left side of P37

Leave a few lines between the blobs for later writing

After you have copied all the colors onto P37, write a few words to describe things that you associate with that color

Ex: = Fruit, soccer, feeling refreshed

1. Identify Color and add notes about colors to your sheet.2. Rotate with your group.3. Brainstorm colors for your commercials.

More Texting…

More Texting…

P38 Colors ApplicationChantix https://www.youtube.com/watch?v=3hp_y0wDFz0

Parody: http://www.hulu.com/watch/317024 For the commercial listed above,

List colors seen, and other senses targeted in the video

What do the colors mean to you?