Product Identifiers EAN and UPC

Do You Need Them?

2016

Product Identifiers

numbers that define the

products sold in the

global marketplace

They boost sales

and visibility.

12 digits

Identify most products in North America

13 digits

Used by the rest of the world

Part of the GS1

System

of International

StandardsBoth accepted

globally

Helps buyers find

your products more

easily

Aside from helping you manage

your inventories more easily,

they also eliminate the risk of data conflict.

When a product is mis-numbered or

has the same number with another product,

you will not be able to boost your ad performance.