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The History, The Culture, And The Eagles

Christina Abraham

Target AudienceAdults ages 18-44 In the Philadelphia areaCurrently reside therePreviously lived there for longer than 1 year

ObjectivesTicket Sales and season ticket inquiresIncrease by 15%Merchandise SalesIncrease by 20% Positive social media postsMonitor use of hash tag to show support and promotion of fan base 15% increase in social media

The History, The Culture, and The Eagles Eagles currently have strong local fan base, but want to expand the community.Campaign based around significance of the cityCultural aspects Historical importance

The History, The Culture, and The Eagles #AndTheEaglesFans would post pictures of themselves at historic places such as The Liberty Bell, Fairmount Park, etc. wearing Eagles gear. Emphasizes cultural aspect of the city and represents the Eagles as a part of the culture of the city.

Tools and TacticsInstagramFacebookTwitterGoogle AdWords

Tools and Tactics72% on Men use Social Media74% of Women use Social Media89% of people between the ages of 18 and 2982% of people between the ages of 30-49

Budget 500,000 on Ad Agency500,000 Budget100,000 Contingency

500,00 Internet Marketing17,000 per month on Facebook x 6 months = 102,00010,000 per month on Twitter x 6 months = 60,00010,000 per month on Instagram x 6 months = 60,000 $700 per day on Google AdWords x 6 months = 127,400150,600 contingency

SummaryTarget Audience: Adults, 18-44 who currently or previously lived in Philadelphia area.Objectives: Gain fans and support of Eagles.Measured though increase in ticket sales, positive social media feedback, and increase in merchandise purchased.Campaign: Significance of both American history and culture in Philadelphia. Outlets: Internet: Instagram, Facebook, Twitter, Google Ad Words

Resourceshttp://en.wikipedia.org/wiki/Philadelphia_Eagles#Fans http://en.wikipedia.org/wiki/Philadelphia http://www.contentfac.com/how-much-does-social-media-marketing-cost/ http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ http://en.wikipedia.org/wiki/Demographics_of_Philadelphia http://espn.go.com/nhl/attendance/_/sort/homePct