CURRENT ISSUES IN MARKETING

E-RETAILING / M-RETAILING

13-10-135 ALİ KAYA 13-10-137 GİZEM BAL 13-10-171 BENSU KESLER

What is retailing ? Definition of e-retailing Essentials of e-retailing Support service of e-retailing Types of e-retailers Online shopping and traditional retailing versus e-retailing Advantages and disadvantages Triggers and barriers of e-retailing Examples of e-retailer firms

CONTENTS

Retail is the process of selling consumer goods

and/or services to customers through multiple channels of distribution to earn a profit.

What is retailing ?

TYPES OF RETAILERS

The 7 main types of retailers are;

• DEPARTMENT STORE• SUPERMARKETES• WAREHOUSE RETAILERS• SPECIALITY RETAILERS• E-TAILER• CONVEINCE RETAILER• DISCOUNT RETAILER

The sale of goods and services through the Internet.

It is a play on the words "retail" and "e-commerce."

‘’ELECTRONIC RETAILING ‘’ (E-TAILING)

The e - retailing is the concept of selling of

retail goods using electronic media, in particular, the internet.

The term seems an almost in evitable addition to e-mail, e-business and e-commerce, etc. e-retailing is synonymous with business- to consumer (B2C) transaction model of e-commerce.

DEFINITION OF E-RETAILING

E-Catalog It is a database of products with prices and available stock. Shopping Cart The customers select their goodies and fill shopping cart. Finally, as in a real store, at the time of checkout, the system calculates the price to be paid for the products.

A payment gateway Customer makes payments through his/her credit card or e-cash. The payment mechanism must be fully secure.

ESSENTIALS OF E-RETAILING

The essential support services:

Communication backbone Payment mechanism Order fulfillment Logistics

SUPPORT SERVICES OF E-RETAILING

PURE PLAY E-TAILER• Uses the internet as its primary means of retailing. Such as

amazon and dell.comBRICK AND CLICK E-TAILER• Uses the internet to push its goods or services but also has

the traditional physical storefront available to customer .• Combining this new type of retailing and the old of a

general store is a new type of store which is part of the green economics movement.

Online shopping (sometimes known as e-tail from "electronic retail" or e-shopping) is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

ONLINE SHOPPING VERSUS E-RETAILING

Mobile retailing is consist of these three critical issues. Additionaly , mobile retailing is affected from these structure.

MOBILE EFFECT ON RETAILING

MOBİLE RETAILING

MOBİLE PHONE

E-RETAILING

‘Countrys’ e-retailing development rate’

ADVANTAGES

Lower cost

Economy

Higher margins

Better customer service

Quick comparison shopping

Productivity gains

Teamwork

Knowledge market

Information sharing , conveince and

control

ADVANTAGES AND DISADVANTAGES OF

E-RETALINGDISADVANTAGES

Security

Data and system

integrity

System scalability

Customer relations

problem

Corporate vulnerability

Pure play allows for a retailer to be able to reach customers worldwide , while still only maintaining one location for each and every customer to visit , 24 hours a day , 7 days a week. There are some reason for trigger such as these reason.

NO REAL ESTATE COST EASY AND COMFORTABLE BETTER INTERACTİON WITH THE CUSTOMER

TRIGGERS OF E-RETAILING

Many studies said that three most important things that e-tailers today must work on to ensure profitability are ‘ search,support and promotion’.Most of the e-tailing ventures have not been as profitable as they were expected to be , these reasons being;

SHOPPING IS STILL A TOUCH – FEEL - HEAR EXPERIENCE

MOUNTING COMPETITIVE PRESSURE INADUQATE INFORMATION PROVIDED

BARRIERS OF E RETAILING

EXAMPLES

OF MOBILE RETAIL FIRMS

AMAZON.COM

ALİBABA.COM

EBAY

MIGROS

TESCO KİPA