e reputation management for physicians - olivier gryson
DESCRIPTION
E-reputation is a critical issue for physicians. This slide set was presented by Olivier GRYSON at the congress of the European Society of Cardiology 2014 (ESC 2014) in Barcelona, Spain.TRANSCRIPT
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
E-reputation managementFor physicians
Courtesy of Desmond Riordan
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Rating web sites
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Managing your online reputation
• Know what is being said.
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Google alert
Google.com/alerts
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Managing your online reputation
• Know what is being said.• Know what you can and can’t do about
negative reviews.
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Key concepts
• You can’t control what people are saying about you or your business
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Beware of the Barbra Streisand effect
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Beware of legal protections
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
The Wall of Shame
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Key concepts
• You can’t control what people are saying about you or your business
• You have 100% Control of the online story YOU create
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
1. Build passive walls
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Social Media
1. LinkedIn2. Viadeo3. Facebook4. Google +5. Twitter6. Slideshare
6. Prezi7. YouTube9. Flickr10. Instagram11. Pinterest12. Scoop.it
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
General advice
• Use your true name• Use good quality pictures in all professional
sites• Use a consistent description in all social media
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
LinkedIn results generally rank 1st in Google
Professional networking
Online resume Ask for peer recommendations
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
• Similar to LinkedIn• To be considered for your resume in local
language
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Personal networking
You don’t need to act like a teenager
An « inactive » account is enough to appear on Google’s first page of results
You don’t need to expose your privacy
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Facebook’s main competitor
Create a detailed public profile
Automatic if you have a Gmail address
Like and leave comments
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Use your true name Short messages Learn the usages
Microblogging platform
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Slideshare is a PPT sharing platform
Share at least 1 presentation
Your name should appear everywhere:- File name- Bottom of each slide
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Prezi is an alternative to Powerpoint.
Use the free version for e-reputation
Create at least 1 presentation
Your name should appear everywhere
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Video sharing platform
Upload at least 1 video
Like some videos Leave some comments
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Authorize the re-use of your pictures even for commercial
purpose
Picture sharing platform
A huge picture directory
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Make your profile public
Picture sharing platform
Mobile app only Closely works with Facebook
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Picture sharing and tagging platform
‘‘Pin’’ relevant pictures
Leave some comments
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
Article-bookmarking platform
Use the free version for e-reputation
Scoop every relevant article
Leave some comments
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
2. Build active defense: be social
• Comment articles• Engage in online communities• Respond to comments• Write articles in general or professional
websites• Launch your own site/blog• Take advantage of that “thank you.”
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
European citizen
• Right to be forgotten– https://
support.google.com/legal/contact/lr_eudpa?product=websearch&hl=en
• Pages are not de-indexed. They simply don’t appear anymore while searching your name
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
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Olivier GRYSON – Congress of the European Society of Cardiology, August 2014
E-reputation managementFor physicians
Courtesy of Desmond Riordan