E-PSIKOLOGUM

MGIS 410 GROUP PROJECT Süleyman TaşkınBurak ErşahanMithat Yavuzİpek Erden

E-psikologum is a startup dotcom web site, which is a platform for people who need psychological consulting.

Our customers will be able to make conversations with the psychologists using our voice and text communication service through E-psikologum.

E-psikologum’s commerce type can be named as e-broker, but it will have also the features of a virtual community.

The e-business schematics can be seen from next slide.

The 8 Ingredients of our Business Model Value Proposition Revenue Model Market Opportunity Competitive Environment Competitive Advantage Market Strategy Organizational Development Management Team

Value proposition: give people the opportunity of getting professional

support with an easy accessible and cheaper way with using their credit card through our SSL sertificated web site.

some people may not want to talk about their problems face-to-face; however in our system they will get the full privacy

our service will be the 24/7 support opportunity. Customers will not have to take a day off to consult their problems.

Revenue model The customer who wants to make an

appointment should buy credits (prepaid minutes). The credits will be offered in 2 packages as: 30 minutes or 60 minutes. Our revenue model will be: 10% commission from all transaction.

Market opportunity: E-psikologum.com will be the first-mover with

its own characteristic. The target market will be a big slice of the population in Turkey and also Turkish speaking people who live all around the world.

Competitive Environment: In the field of e-psikologum.com, there is no

direct competitor. There are some primitive projects which uses

Skype for communication with limited numbers of psychologists.

Also some tv shows like Psiko Yorum whose field is different than ours.

Competitive Advantage:

E-psikologum will be the first exactly online consulting web site. It will have embedded communication options , will be cheaper.

Competitive Advantage:

The service is not physically bounded Our target market is not limited with Turkey,

Turks living in Europe can use our services. No location or time limitation ( 7/24).

Market Strategy: Advertising through internet:

– Google Adwords– advertisement (especially banners) through

domestic and international portals

Market Strategy: Promotions

– Free trial for 10 minutes. – Free headsets to users who buy credits of 60

minutes packages.

Exit Strategy: If demand is not good enough,

– First psychologists would be decreased – new sales would be stopped but the clients who

already have prepaid minutes can continue with the service for one more month

Organizational Development Three groups

– Management team: – Technical team: – Profession team

Organizational Development Management team:

– The connection between technical team and profession team. Technical team:

– Funds raising – Marketing

Organizational Development Technical team:

– Developing the web site which offers users and consultants 128-bit SSL secured log-in system, appointment system, buying credits module, voice and text communication system and the database which connects all of these systems with each-other

– Test and develop the system through demands.

Organizational Development Profession team:

– Head of psychologist: Supervisor– Psychologists give reports to supervisor.

Now we will show you how the E-psikologum actually works.