e-Philanthropy Fundraising Kit Online Fundraising Our fundraising technology allows supporters to create and customize their own fundraising web page and collect online donations from their friends and family.

http://give.rchsd.org/miraclemakers

We provide:

Personal fundraising pages for teams or individuals Patient stories and photos Sample email templates Reports showing who has donated and/or viewed fundraising pages Processing of all online donations Email thank you letter and receipt for online donors Snail mail thank you letter and receipt for offline donors

You can: Join as an individual: Choose this option if you want to fundraise on your own, not in

association with others. You will have your own personal fundraising page and will be able to collect online donations from friends and family.

Start a Team: Choose this option if you are participating in a group activity that involves a team or group of people. By starting a team, you will become the Team Captain and can create a team name that represents your group. Other individuals have the option to join the team that you start. This is great for activities where teams compete against each other. Fundraising is done by each individual through their own fundraising page.

Join a Team: Choose this option if you want to join an existing team. You will become a team member and receive a personal fundraising page that is linked to your team name with access to the team page.

We’re here to help – if you have any questions, contact the Foundation office at 858-966-5988.

e-Philanthropy Fundraising Checklist

Create Your Personal Fundraising Page Go to http://give.rchsd.org/miraclemakers Decide if you want to start a team and recruit others to join you in your fundraising

efforts, or if you want to create an individual page and fundraise on your own Share your own story or use one of our templates Set a fundraising goal

It is a good idea to set a small goal in the first year and allow your event/campaign to grow in future years

Create a timeline Create a promotion plan

Promote your event/campaign to friends, family, co-workers, neighbors Contact your development officer to assist with promotion to Rady Children’s

Hospital employees, adding to the Foundation website calendar and monthly eNewsletter

Use features on your fundraising page to promote using social media (Facebook, Twitter, Pinterest)

Promote on your company website with links to your donation page Ask your employer about matching gifts Distribute event flyers and/or invitations

During Your Campaign

Send email messages to your friends, family and colleagues asking them to support your fundraising efforts

Use our sample email templates or create your own messages Due to tighter email security settings, some emails go into junk email boxes

rather than your recipients’ inboxes. If you find this is a problem, you can send the email to yourself, then forward to your friends from your account. This way, your contacts will still receive your email with your website link

Post updates on your Facebook page Include a link to your fundraising page

Send tweets about your fundraising efforts Include a link to your fundraising page

Send daily/weekly follow up messages Add offline donations to your website as “pledges” Send updates about your progress

“I’m only $100 away from my goal…” Use photos and videos

Tag your friends to encourage their support Remind your potential donors that they can download a printable donation form from

the website (under Donate > Printable Donation Form) and mail their donation if they don’t want to donate online

For a tax receipt, checks must be made payable to Rady Children’s Hospital Thank your donors!

Post-Event/Campaign Wrap-Up

Close out accounting and submit all cash/donations that were not made online to Rady Children’s Hospital

Submit a list of donors and donations that were not made online to your development officer so that Rady Children’s can send an acknowledgement letter and tax receipt recognizing their contribution

Re-cap meeting with event/campaign committee and/or development officer to debrief and plan for next year

Contact your development officer to schedule a check presentation and hospital tour

Social Media

Use social media websites such as Facebook and Twitter to promote your fundraising events/campaigns. This is a great way to spread the word and increase support. Facebook: www.facebook.com/radychildrens

“Like” Rady Children’s Hospital-San Diego Create your Facebook page Create your event in Facebook Invite your Facebook Friends to your event Upload photos and/or videos from your event Post updates on your wall with links to your personal fundraising web page and tag

“Rady Children’s Hospital-San Diego” Post updates on Rady Children’s wall – be sure to mention proceeds benefit Rady

Children’s Rady Children’s can re-post/share your posts with our followers

Twitter: www.twitter.com/radychildrens

Follow @radychildrens on Twitter Tweet about your event Rady Children’s can re-tweet your messages to our followers

Instagram: www.instagram.com/radychildrens Follow #radychildrens on Instagram Share photos to promote your event Share photos from your event and thank your supporters and participants

YouTube: www.YouTube.com/radychildrens

Upload video from your event Share your video with your supporters and participants

Flickr: www.Flickr.com/photos/rchsd

Upload photos from your event Share photos with your supporters and participants